“Sach Jo Aap Jaanana Chahte Hain”.

India News
(24 Hrs. Hindi News Channel)
Targeted Towards
The Hindi Speaking Population
Across The World
A Brief About The Group

Piccadilly group has diversified interests in various fields, which includes Hospitality,
Sugar Industries, Real Estate, Distillation and Media.

Piccadilly Agro Industries Limited:-

Piccadilly Industries has two sugar units situated in the Northern Region of Punjab and Haryana with a joint
capacity of 10,000 tones crushed per day. The company has been in this business for the last 25 years.
Piccadilly Hotels Private Limited:-
Piccadilly Hotel is 40 year old company with 6 existing hotel properties in India. Piccadilly Hotel has
recently entered into Management Agreement for 7 hotels with Hilton Hotels in India. The Hilton New Delhi is
slated for launch in November 2009.

Piccadilly Real Estate:-

The real estate business was established 30 years ago. Piccadilly Group is in Multiple Real Estate
Projects, developing various Townships, Commercial Buildings, Multiplexes, IT Parks. These projects are spread
all across the country.

Piccadilly Distilleries:-
Indri Distillery (Haryana) - manufacturing unit of Rectified Spirit (RS), Extra Neutral Alcohol (ENA) and
Ethanol with a bottling Capacity of 15,000 cases/ day of Country Liquor and Indian Made Foreign Liquor (IMFC).
Patran Distillery (Punjab) – manufacturing unit of RS and ENA and with a bottling Capacity of 6000 cases/ day of
country liquor.
 An Introduction:

India News, a 24x7 Hindi News Channel,

went on air in March 2008. In such a short span of time, India News has made its mark in the
country on the strength of its content and widespread network of reporters and stringers.
The channel stands firm on its motto, ”Sach Jo Aap Jaanana Chahte Hain”.

PROGRAMMING MIX:
It provides Latest News, Exclusive Interviews, Events, Entertainment, Business, Sports, Life
Style, Weather, Travel, Fashion Shows, Crime, Real Estate, Market, Politics & Public
Concerning affairs and much more.  The Channel endeavors to present news and
programmes what others can not even visualize.  With 11 Bureaus (Bhopal, Lucknow,
Ranchi, Patna, Raipur, Chandigarh, Ahmedabad, Jaipur, Mumbai, Jabalpur and Indore) and
more than 500 Reporters and 1500+ stringers across the country providing great strength to
the network.
 MEDIA BOUQET:

With a Hindi weekly magazine India News and a daily Hindi newspaper Aaj
Samaj, the Media House is already an established name in the Print and
Broadcasting Industry.

The Group has a Research India Organization having more than three
dozen persons working to provide in-depth research and analysis on variety
of subjects.

India News has an English News portal www.itvnews.tv. The 24 x 7 updated

Site takes the user into the world of Latest News.  The website has an
enriched archive, which provides the user with the Live Streaming Facility
and Channel is also accessible on the website. 
 INFRASTRUCT
URE:

It has State-of-the-Art studios at its Media House

building in Delhi and Mumbai. It comprises of
three virtual Croma studios capable of providing world
class news and programs. 
State-of-the-Art Studios
 Why India News ?
• INDIA NEWS available with almost every DTH platforms (including DD Direct)we are available
to approximately 12 Cr. viewers. In Cable segment we are available to approximately 11 Cr.
viewers. Thus, on different platforms we are available to more than 23 Cr. viewers Approx.

• We are also available in “Northern America in IPTV format”. We are available to

approximately to 28 Cr. viewer not only in India but also in Middle East, Europe and South
East Asia.

• In rural India we have a great edge because of availability on DD Direct over many
competitive news channels. We being one of the only two News Channels available on DD
Direct are keenly watched, pan-India.
.
• PROVIDES latest news, exclusive interviews, and events covering the entire spectrum -
politics, public issues, business, market, sports, entertainment, lifestyle, fashion shows, real
estate, crime and much more. the channel stands firm on its motto….Sach Jo Aap Jaanana
Chahte Hain.
Brief About the Program:
 Chalna hi zindgee hai...
• Duration - 22 minutes
• Objective - increasing awareness of
HIV-AIDS
 Issues and content

Initiative of Naco for the prevention of disease.

HIV/Aids prevention measures Blood donation
camps, Care system, research, counselling and
testing centres, awareness program in operation for
dissemination massage about safety of sexual
relationship, usage of condom, blood transfusion,
precaution of pregnancy.
 Format of show

• Half-an-hour show on Aids

(चलना ही जिंदगी...)
would be having in three segments
 Segment I
Duration:(10 minutes)
• Program will start with musical montage portraying theme of the
program.
• Anchor will introduce the subject in accordance with the vision of
national aids control organization.
• In this segment of program we take up a case study to portray,
how life of aids affected person changed positively by the initiative
and measure taken by naco. We treat this case study in features
manner with emotional touch to wipe out the stigma and
discrimination to HIV/Aids patent completely.
• In this segment we will also introduce the guest or aids patient as
provided he is part of the episode guest.
• We may portray the life of affected person through reconstruction
according to the need of particular episode.
• note: Introduction of program would change on episode basis according to theme
of particular episode.
 Segment II
(Duration: 7 minutes)
• In this segment of the program we will do panel discussion with guest
either personal of naco, experts, doctors, self help group, Non
government organization’ representative working for the cause of
aids.

• We may call guest in the studio as per his availability and consent.

• Note: Introduction of program would change on episode basis according to theme of

particular episode.
 Segment III
(duration:3-5 minutes)
• 1. In segment we would focus on the latest available care
facility and treatment to overcome aids to live normal life.
• 2. Through graphics and other audio-video means we would
share the initiative of naco to support aids patient, ie. Blood
donation camps, new research, counseling and testing centres,
awareness program in operation to control aids from spreading,
safety required for while sexual relationship, usage of condom,
blood transfusion, precaution of pregnancy etc.)
• Note theme and treatment of program will change on episode
basis as per requirement of issues taken up in the episode.
 Program cost
• The cost as per the rates would be Rs. 2, 00,000 per
episode per week but on the special case we have given
you a leverage of 50% flat discount. The revised rate
would be Rs.1, 00,000 per episode per week.

• And we will give you the same program on India News

Haryana as an add-on, which would charge you a rate of
Rs.50, 000 per episode per week.
Cost per episode Total No. of week in a year Total Cost
100,000 52 5,200,000
50,000 52 2,600,000
Total Amount
(INR) 7,800,000
 Value additions
• In the order of Brand visibility message
and awareness to the masses we would
like to give you value additions as free of
cost.
• Scrolls.
• Sponsorship
• Bugs. Etc.

Note: During the deal period

Regards
Kartikeya Sharma
Managing Director