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J Scolari, CA Scolari, Carlos A. Evolution of
the media: map of a discipline under construction. A reviewPROFESIONAL DE LA
INFORMACION Spanish Review Media;
Communication; Technology; Evolution; Ecology; Intermediality; Communication
theories; Medium Theory; Media evolution; Media archeology; McLuhan; Review article
COMMUNICATION-THEORY; ECOLOGY; TIME The vertiginous explosion of new forms
and experiences of communication that have emerged in the last 30 years cannot be
compared with other moments in the history of humanity. The rapid transformation of
the media ecosystem and the technological sphere in general is putting old
scientific theories and models to the test. The very idea of "ecosystem" or widely
used concepts such as "emergence" (of new media) or "adaptation" or even
"extinction" (of old media), albeit metaphorically, point in the same direction:
the development of an evolutionary theory of media change. This review article aims
to map the different approaches and contributions that come together in an
evolutionary theory of the media, understood for all purposes as a
transdisciplinary work-in-progress. The article opens with a reflection on the
processes of theoretical construction, continues with a map of Media Ecology -a
"field of inquiry" inspired by the works of Marshall McLuhan and Neil Postman- and
concludes this first approach with the authors who worked on the evolutionary
dimension of media change. It could be said that the evolutionary theory of the
media already exists, but it is scattered in countless texts and investigations
waiting to be articulated. The article concludes with a first identikit of the
Evolution of the Media, understood as a theoretical field under construction but
more than necessary to understand the past and contemporary transformations of the
media ecosystem. [Scolari, Carlos A.] Univ Pompeu Fabra, Dept Comunicacio, Roc
Boronat 13, Barcelona 08018, Spain Scolari, CA (corresponding author), Univ
Pompeu Fabra, Dept Comunicacio, Roc Boronat 13, Barcelona 08018, Spain.
carlosalberto.scolari@upf.edu 150 0
0 4 4 EDICIONES PROFESIONALES INFORMACION SL-EPI BARCELONA
MISTRAL, 36, BARCELONA, ALBOLOTE, SPAIN 1386-6710 1699-2407 PROF
INFORM Prof. Inf. MAR-APR 2022 31 2
e310217 10.3145/epi.2022.mar.17 http://dx.doi.org/10.3145/epi.2022.mar.17
29 Communication; Information Science & Library Science Social
Science Citation Index (SSCI) Communication; Information Science & Library Science
0Y3OI Bronze 2022-06-16 WOS:000790300900002