We are

We are a media company.

Our mission is to connect
with American Youth
more deeply
than anyone else.
We Create In-Culture Content

Content that reflects authentic cultural identity drives relevance and engagement.

Originals Branded Social

3
We are
the voices
of a generation.
We are a
key to the future.
4
Diverse American Youth
are Exploding in Numbers & Spending Power

~50%
35 & $200B In Markets
Under Annually that Matter
…are diverse today, and $10 trillion in their Already over 50% of
the majority tomorrow! lifetimes. GDP in 21 of top 25
markets.

5
We root for our roots.
We have one home.
We live in 2 cultures.
We are the 200%.

6
The 200%: 100% American & 100% Latino

Super-consumers who drive results for your brand.

Size Super Super-

& Growth Users Connectors
Latinos drive U.S. Over-index on mobile, Latinos share more than
population growth. social use & video others.
consumption.

7
The 200% are the Gateway

Super English In-Culture

Diverse Lead Content
Their networks are diverse A preference, not a Our content connects in
& connected. capability. an authentic & meaningful
way.

8
The mitú Method: In-Culture Content

CREATE
The Art of Storytelling
+
Deep Insights
=
Marketing Efficiency
&
Authentic Connection

LISTEN AMPLIFY

9
Deep Insights = Marketing Efficiency

Social
Competitive Audience Opinion Discovery
Analysis Clusters Mining Testing

No one else can deliver our depth

and targeted analysis of the 200%

Audience Engagement Sentiment Comment

Identification Analysis Analysis Analysis

10
Love
knows no
borders
11
We Feel Their Love & You Will, Too

We have a unique and differentiated relationship with our audience.

Industry leading positive Our audience overwhelmingly
audience sentiment. feels that mitú cares more
about them and their
community than other media
companies.
40% higher love for our
brand than our closest
competitors.

12
 We Are Where They Are

650M
Content Views

we
OTT are

90%
Mobile

weare

.com

13
Source: Facebook Analytics, Twitter Analytics, Instagram Analytics, Snapchat Publishers Dashboard, YouTube Analytics, Google Analytics, mitú Proprietary Dashboards; April 2017
We’re not just dreamers.
We’re doers.
 What We Can Do for You

Premium Influencer Integrated Creative

Media Marketing Content Marketing Agency &
Solutions 2.0 Sponsorships Programs Consultancy
Target the 200% whenever The 200% Influencer at Sponsorship of mitú Program to the mitú Future-proof your brand
and wherever. Scale, without the franchises. ecosystem. and build 200% readiness.
headaches.
15
Appendix
Call Outs

“U.S. Latinos are “…the majority of "in 36 months, the "mitú enlisted a
the young Latino minorities in "A joint Mitú- "MLB and Hispanic-
twice as likely to focused digital Mariachi band and
share content and audience today is America will ThinkNow Research two traditional
English dominant, become the study found that network mitú
share nearly five beginning next Latinx dancers to
times as often as and digitally majority…they lead multiracial recreate the scene
native…” cross-cultural Americans will month will partner
the average on the creation of where Belle and
American. Among influence in the account for 25 the Beast dance all
digital space.” percent of content built
the 56 million-plus around the baseball night until they fall
Latinos in the U.S., population growth right into love."
by 2040." season through a
60 percent are Latino lens."
under age 34.”

"What we bet our

business on is that "Acevedo tells the
Latino youth are story of how an
online and in immigrant from
English.” Mexico found "The Los Angeles
“Latino youth are "Beatriz Acevedo,
success in Los "The new special founder of online ensemble
the key to Angeles..." showcases the performed a timely
unlocking all of video network
group’s various mitú, says having a Mariachi-style
American youth. comedic stylings rendition of the
Snap chose mitú diverse group of
about Tex-Mex employees is theme song from
as the right partner culture throughout “Beauty and the
to reach this crucial to the
Houston and the success of your Beast...."
audience on their “mitú is a leader in American
platform.” business."
providing news and Southwest via
laughs to the stand-up, sketches
nation’s young "In a Facebook and songs."
Latinos, a group video produced by
that numbers Mitú, Yoenis
around 30 Cespedes says he
million…” believes “baseball "The company has
would grow” by announced it will
adopting some pick up a second
“mitú’s content more Latin culture, season of mitu’s
cuts across meaning shows of “Cholos Try..."
demographics…” emotion."