CPC

APPLICATION LETTER
An application letter is merely another name for a cover letter, the official business letter often
included with a job application and/or resume and sent to a prospective employer. Although
application letters are generally considered optional components of applying for a job, more and
more frequently, employers are singling out those who actually take the time to write an application
letter as their top picks. Here are a few components of a typical, successful application letter.

Resume
-A resume letter is a self-marketing hybrid document that combines a cover letter and a resume. (The
resume is not separate.) A resume letter — also called a job letter, a value proposition letter, or
a res-u-letter — is typically two pages but sometimes only one page.

RECOMMENDATION LETTER
A business reference is a recommendation provided on behalf of a client, vendor, or other business
associate or contact. You may be called upon to provide a business reference letter to verify the
quality of a contract company’s work to a new client. Read on for examples of how to write a business
referral letter.

RESIGNATION LETTER
Letter of resignation is a letter written by an employee to announce his/her intent to leave a position
or office of employment currently held. A letter of resignation will often take legal effect of a notice
required under the relevant terms of the position before quitting a job.
SALES LETTER

A form of direct mail in which an advertiser sends a letter to a potential customer

ORDER /PURCHASE LETTER

An order letter, also known as a purchase order or PO, begins the paper trail of a specific purchase.
The objective is to provide the vendor with detailed instructions for fulfilling an order. It also serves as
a legal record of the transaction and, consequently, should be written with care.

INQUIRY/ REQUEST LETTER

Inquiry Letter is a letter written to request information and/or ascertain its authenticity. A letter of
inquiry deals with various matters like job vacancies, funding, grants, scholarships, projects, sales,
pre-proposals and others.

ACKNOWLEDGEMENT LETTER

An acknowledgement letter is a document used by businesses to formally acknowledge the receipt of

something, for example, an invoice, that can be used as a courtesy, for record keeping, or to raise an
issue with whatever service was received.

ADJUSTMENT LETTER

Adjustment letter is a reply letter to the buyer’s complaint or claim. In other words, when seller or
transportation authority writes letter in response to the complaint or claim letter of the buyer, it is
known as adjustment letter. This letter informs the customer either acceptance or rejection of their
complaints and claims. Acceptance of the claims may take different forms such as simply regretting
for the mistakes, or making correction to the mistakes through payment of compensation. Reply to
complaint letter plays a vital role in enhancing the goodwill of a company and maintaining
relationships with the customers.

COMPLAINT LETTER
A Complaint letter is a request for an adjustment. In other words, it is a letter that describes the
damage; errors or mistakes happened to the delivered goods and therefore claims for compensation
is known to be a complaint letter.

PURPOSES OF COMMUNICATION
“To effectively communicate, we must realize that we are all different in the way we
perceive the world and use this understanding as a guide to our communication with
others.”
Tony Robbins
Various information and meaning are conveyed when people communicate with each
other. People may use language, which is a system of symbols in communicating.
These symbols can either be written or spoken.
Communication is considered as one of the basic activities of human beings, which
may be used for varied purposes. Communication can be informative, affective,
imaginative, persuasive, and ritualistic.
Informative communication pertains to the presentation of messages that are objective,
truthful, and unbiased. Affective communication takes place when people express
their positive and negative feelings about people, circumstances, or events. People
who engage in imaginative communication are those who express their appreciation
on fictional messages from books, films, and conversation. Persuasive communication
on the other hand takes place when people attempt to influence the beliefs or actions
of others, while ritualistic communication is done when people are able to meet social
expectations.

Why do people communicate?

Communication is a part of everyone’s life; people from every walks of life
communicate. They do so to express their feelings, opinion, aspirations, dreams, fears,
apprehensions or regrets in life. Humans are creative beings, and they know how to
communicate in various and creative ways through verbal, non-verbal, linguistic, or
non-linguistic cues.
Specifically, people communicate in order to inform, evoke, entertain, argue, and
persuade. These purposes are discussed briefly below:
1.To Inform
To inform is to impart knowledge, to clarify information, and to secure understanding.
2.To Evoke
To evoke means to rely on passion and controversy to make a point. Evocative
communication centers on controversial topics that typically use emotion to make a
point. Evocative communicators must show a lot of enthusiasm and concern for the
topic and must use personal experience to draw the audience. Using government
research, statistics and data can all help make their topics more believable and more
engaging.
 3.To Entertain
To entertain is to transmit a feeling of pleasure and goodwill to the audience. The
communicator is considered gracious, genial, good-natured, relaxed, and demonstrates
to his or her listeners the pleasant job of speaking to them.
4. To Argue
To argue is to persuade, to assent to the plausibility of the communicator’s side of a
debatable question. The speaker’s purpose is to appeal to the intellect of his or her
listeners so that they will be convinced.
To Persuade
To persuade is to move the listeners to action. The communicator should demolish the
listener’s objection, and prove the acceptability of his or her argument or position.
INFO CORNER
Kinds of Speech according to Purpose
1. Informative Speech
According to Osborn and Osborn (1988) an informative speech gives rather than asks
or takes. The demands on the audience are low, as the listeners are asked to attend, to
comprehend, to understand, to assimilate, but not to change their beliefs and
behaviours.
2 .Persuasive Speech
Gronbeck (1994) explains that persuasive speaking is the process of producing oral
messages that increase personal commitment, modify beliefs, attitudes, or values.
2. Argumentative Speech
This is a speech that aims to persuade the audience to assent to the plausibility of the
speaker’s side of a debatable question.
Kinds of Speech according to Delivery
1 Read Speech
Reading from a manuscript is a manner of speaking where a written speech is read
and delivered word for word.
2Memorized Speech
This is a written speech which is mastered and delivered entirely from memory. This
kind of speech requires the speaker a considerable memory skill in order not to forget
his or her presentation.
3. Impromptu Speech
This is a speech where the speaker develops his or her ideas, thoughts, and language
at the moment of delivery.
4. Extemporaneous Speech
This is a speech where the topics or ideas are prepared beforehand; however, the
speaker will compose his or her views and language only at the moment of delivery.

ORAL PRESENTATION
Oral Presentation
It means delivering an address to a public audience. It also refers to public speaking or speech-making.
It is a brief discussion of a defined topic delivered to a public audience in order to impact knowledge
or to stimulate discussion.

These principles are related to public speaking. Consider the following so you can render an effective
speech and be a good public speaker:

1.) Audience
- Know the profile of your listeners. Age, gender, educational background, religion, and interest. It
is important how the audience know more about the topic. So you can avoid misunderstanding,
contrary or to their beliefs.
2.) Logistics
- It is something basic or essential for every speaker to know who is organizing the event. Know who
will be introducing you and who will be speaking before and after you.
3.) Venue
- It is really important to locate the lights and you must know where to position them so that the
audience will be more attentive and interested.
4.) Facilities
- Ask beforehand about the pieces of equipment available for you.
5.) Content of report/speech/lecture
- Since you have been invited as a speaker, the organizers might have sought you because of your
reputation as an effective speaker.

Tips on how to prepare for big event:

- Read a lot.

- Prepare your oral presentation with an introduction, body and conclusion

- Rehearse by practicing a lot and getting the feedback of your audience

- Use technology.

Delivering the Report/Speech/Talk

Two ways to deliver your speech successfully:

1.) Paralinguistic Cues (Non-verbal)

 Facial expression

“The eyes are the window to the soul”.

 Posture

Simply stand comfortably with your feet at least six to eight inches apart, with one foot over the other.
Your weight should also rest on the balls of your feet and your hands should hang naturally at the
sides. Ask yourself if you are comfortable enough with the way you stand.

 Gestures
Hand and arm movement.

 Movement

Movement made by the entire body (head, shoulder, feet, etc.).

2.) Prosodic Features (Verbal)

- Comprehensible pronunciation.

- Articulate the sounds clearly.

 Assimilation – an aspect of articulation that means blending the final sound of a preceding word
with the initial sound of the following word.
Examples:
To each his own
To eachizown

The pros and cons

The prosend cons

For a while
For a while

Presenting in Groups

Tips for preparing presentation in groups:

1. Assign a specific task to each group member.

2.Divide the work accordingly. Each should know the part assigned to him/her as well as the time
allotted to each.
3. Decide on a strategy as to how you will begin and end your group presentation.
4 Prepare your audio-visual aids to hold the attention and increase the interest of the listeners.
5. Practice on your own. Then come up with a schedule acceptable to the team in which you can
rehearse as a group.
6. Get feedback from your teammates as to how you can still improve your presentation in particular
and the presentation of the group in general.

7. As individual and group presenters, think of possible question that may arise after the
presentation. If you cannot think of an answer, seek the help of your groupmates.

8. As individual and group presenters, respond to question effectively during the question time. If it
happens that nobody from the group knows the answer, be honest to admit that you will find time to
research on the matter.

Overcoming Anxiety or Stage Fright

- Many speakers become tense when making small and big presentations. This is normal. Becoming
nervous only shows that you care about your presentation.

- Eugene white and Claire Henderlinder (1956) "We do not actually fear the process of speaking as
much but a negative response for the listeners”.
What is a chronological resume?
A chronological resume is a resume format that lists your work history in order of when you held each
position, with your most recent job listed at the top of the section (i.e. reverse-chronological order).

The chronological resume is the most commonly used resume format in 2021, and is ideal for most
job seekers because it presents qualifications in a logical way and accommodates people with all
levels of experience.

The only time you may want to avoid using a chronological resume is if you have gaps in your work
history or frequently change jobs. In these cases, consider using a skills-based functional resume or
the hybrid combination format.

1. Resume Heading
FIRST AND LAST NAME
Email: youremail@gmail.com | Phone: 908 555 555 | Address: 118 Washington Ave., New York, NY
10280 | Linkedin: linkedin.com/in/yourprofile

2. Resume Introduction
Passionate [industry] professional with [# of years] years of experience. Seeking to use my expertise
in [relevant skills] to fill the [position name] position at [Company’s Name]. A dedicated worker
aiming to help contribute to [Company’s Name]’s goals and take on more responsibility as quickly as
possible.

3. Work or Relevant Experience

Most Recent Job Title
Employer Name / Location / Start Date – End Date

Include a bulleted list of your accomplishments and responsibilities

Unless this is your only job, avoid using more than five bullet points

Add numbers (such as percentages or dollar amounts) to these bullet points to illustrate your specific
achievements

Earlier Job Title

Employer Name / Location / Start Date – End Date

 List relevant accomplishments from an earlier job

 Assuming you no longer hold this job, use past tense verbs to describe your achievements

4. Education
Degree Name / Major
University, Location | Start Date – End Date

5. Skills and Certifications

 List your relevant skills and certifications

 Include a range of hard skills and soft skills

 Specify the actual names of software or tools you can use

6. Additional Resume Section

* Here’s where you can add any other relevant information

* For example, this section could be for any of the following: publications, languages, volunteer
experience, or even hobbies

Here’s what a standard chronological resume looks like:

Structure of a chronological resume
What is a Functional Resume?
A functional resume is a resume format that focuses on your professional skills rather than
each job you held and when you held it.

The biggest difference between a functional resume and a standard chronological resume is
that a functional resume groups your experience under skill categories instead of job titles.
Under each skill category, bullet points are used to highlight examples of your skills, and
those examples can come from both work and life experiences.

Emphasizing your skills rather than your career progression, the functional resume format is
great for career changers, job seekers with employment gaps, and people with highly
developed skill sets.

Functional Resume Template

1. Resume Heading
FIRST AND LAST NAME
Email: youremail@gmail.com | Phone: 895 555 555 | Address: 4397 Aaron Smith Drive
Harrisburg, PA 17101 | Linkedin: linkedin.com/in/yourprofile

2. Resume Summary
Skilled [industry] professional with [# of years] years of experience. Seeking to leverage my
expertise in [relevant skills] to fill your [position name] position. An intuitive worker aiming
to help achieve [Company’s Name]’s goals and take on more responsibility as quickly as
possible.

3. Relevant Skills
First Skill

Include a bulleted list of accomplishments related to this skill

Make sure you quantify (add numbers to) these bullet points

Second Skill

List any accomplishments or responsibilities that demonstrate this skill

Assuming you no longer perform a task, make sure you use past tense verbs to describe the
experience

Be as specific as possible. Mention the actual names of software or tools you’ve used

4. Work History
Most Recent Job Title
Employer Name / Location / Start Year – End Year
Earlier Job Title
Employer Name / Location / Start Year – End Year
5. Education
Degree Name / Major
University, Location | Start Date – End Date

6. Additional Resume Section

 Here’s where you can add any other relevant information

 For example, this section could be for any of the following: publications, languages,
volunteer experience, or relevant hobbies