Content Flow

CUSTOMER
PROBLEM HISTORY
PAIN POINTS

ALTERNATIVE EXISTING
FEEDBACK
CONCEPTS SOLUTION

FINAL CONCEPT
PROBLEM-
Smartphone manufacturers spend
a lot of time and money on R&D
to be the first, to come up with
true seamless display (without
any notch or punch-hole). A lot of
companies came up with unique
solutions to this problem, but
none of them really stuck, as they
were mere work-arounds for this
problem and not permanent
solutions.
CUSTOMER PAIN POINTS:

CUSTOMER 1 CUSTOMER 2 CUSTOMER 3

Create disturbance Privacy Concerns Notch/Punch-hole intrudes
while reading Creates issues for while consuming content
content face recognition All apps are not optimized
All apps not All apps not for it
optimized for the optimized for the Privacy and security
front camera front camera concerns
No durable solution Aesthetically
Aesthetically unpleasing
available unpleasing
 COMMON PAIN POINTS:

Notch/Punch-hole intrudes
while consuming content

All apps are not optimized

for it

Privacy and security

concerns

Aesthetically unpleasing

Modern Smartphone Displays

PUNCH-HOLE AND
NOTCH IN A DISPLAY
History

The first smartphone with a capacitive touch display was

surrounded by bezels on the top and bottom.
Smartphone manufacturers have been trying to make the
entire front of the smartphone to screen.
With advancements in technology, the size of these bezels
reduced over the years.
Samsung's S9+, with its infinity display, had the slimmest
bezels until 2018.
When iPhone introduced, the iPhone X, with new
technology, made the entire front of the phone into the
screen, except for the notch on the top, as the camera
and other sensors were still taking up space on the screen.
Samsung's with S10+ reduced it to a small pill-shaped
punch-hole consisting of cameras.
SEAMLESS
DISPLAYS.
PROBLEM- TOO
MANY MOVING
One Plus 7 Pro-
PARTS! World's first, mass Samsung Galaxy A80-
Mi Mix 3-
produced bezel-less With rotating camera,
Sliding camera
phone. Used pop-up and sliding mechanism
camera technology
EXISTING
SOLUTION:

Under-display camera
Use Pixel-Shrinking technology to
cover and uncover the front camera,
based on the use. This tech has been
used in Samsung's Z-fold 3, Mi Mix 4
and ZTE Axon 30 and will be used by
various other smartphone companies
in the future.
 20:40
Thursday, 2022

CONCEPT 1:
Dual-Screen phone

Front Back
 FEEDBACK

PROS CONS
Intrusion free display Durability issue
Dual displays Expensive
HQ front photos and videos Reduced ease of use (phone
View-finder for back camera flip)
No privacy and security
concerns
Aesthetically pleasing
CONCEPT 2:
Flipping Camera Phone

Front Back
 FEEDBACK:
PROS CONS
Intrusion free display Motorized mechanism
Wow-factor Durability issue
HQ front photos and videos Expensive
No privacy and security Ease of use Issue (camera
concerns flip)
Aesthetically pleasing
FINAL
CONCEPT:
Dual-Screen phone

Front
Back
 Ullas Brice

THANK YOU Avinash Kumar

Shuvam Kumar
Vivek Chhari
Group-10 Naman Vinayak
Ankitesh Mohanta
Archit Srivastava