SYNOPSIS

MOHAMED SHAFEEQUE C P
FIATMBA043
Shafeequecp567@gmail.com
PROJECT GUID: Prof. ARUN ANTONY
PROJECT TOPIC
A STUDY ON EMPLOYEE ENGAGEMENT AND ITS IMPACT TO JOB SATISFACTION
WITH A SPECIAL REFERENCE TO TATA CONSULTANCY SERVICE, KOCHI

STATEMENT OF THE PROBLEM

Enabling employee engagement across the employee lifecycle is highly essential in the job
satisfaction, productivity and loyalty. An engaged employee is a key link to customer satisfaction,
company reputation, and overall stakeholder value. However, with the changing employee
working environment, the traditional employee engagement model may not deliver the desired
outcomes. In this COVID hit world, one missing link to employee productivity is the usage of
digitization for employee engagement. Traditionally employee engagement means celebrating
festivals with few sessions on health and self-development or discussion forums with management
teams. But the role of digitization in employee engagement is beyond that. Employee engagement
through digitization can improve productivity from all directions. This study is significant in the
development of employee engagement constraint and to find its relationship with job satisfaction.

OBJECTIVES OF THE STUDY

Primary objective
• To analyze employee engagement and its impact on job satisfaction.
Secondary objectives
• To determine the relation between employee engagement and job satisfaction.
• To study the factors affecting the Employee engagement.
• To understand the drivers of employee engagement
• To give suggestions related to Employee Engagement initiatives by compiling the data
RESEARCH METHODOLOGY
Research Approach

Descriptive Research: - This Study is conducted using the descriptive research design. Descriptive
research includes many research methodologies and procedures, such as observations, surveys and
facts finding enquires of different kind.

Data Sources: -

Data can be classified into:

• Primary data

• Secondary data

Primary Data

Primary data for this research was collected through structured questionnaire

Secondary Data

Collected the secondary data pertained to the company from company website, books, journals, articles,
company records and corporate websites.

Research instrument used for data collection

This work is carried out through self-administered questionnaire.

A questionnaire is a research instrument consisting of series of close ended questions and other
prompts for the purpose of gathering information from respondents.

Sampling Plan

Sampling

Sampling design is the way of selecting the sampling in other words as simple, design is a definite
plan determined before any data are actually collected for obtaining a sample from a given
sampling frame. A convenience sample is one of the main types of non-probability sampling
methods. A convenience sample is made up of people who are easy to reach. In this research, the
researcher used conveniences sampling method.
Sampling Unit

IT employees in TCS kochi.

Sample Size
The sample size of a statistical sample is the number of observations that constitute it. It is the act
of choosing the number of observations or replicates to include in a statistical sample. Samples of
100 TCS employees have to be taken for the study.

Tools used for analysis

• Percentage analysis
• Weighted average
• Chi square
• Mann Whitney U-Test
• T-Test
• Simple Linear Regression.
Project period
56 Days

Limitations of the study

• Employee’s response may contain some error as they will be busy in work.

• Employee Engagement is a very vast process in any organization. A time span of 45 days
to understand a process is difficult.

• Many employees are not interested to attend this kind of program in a regular basis.

• This research study was based on sample size 100, so the wide study was not undertaken,
which may affect the accuracy of the result.