AKIJ Group is one of the largest Bangladeshi industrial conglomerates.

The
industries under this conglomerate include textiles, tobacco, jute, cement, food &
beverages etc. 3rdNovember, 2002was not only the day of inception of AKIJ
Cement Company but a courageous expedition of flawless cement according to
the needs of the consumers. Day by day, ACCLA is evolving by the virtue to
manufacture products respecting consumer needs, which was exemplified
education given by the honorable founder of AKIJ Group, Late Sk. AKIJ Uddin.
From handmade cement to the world’s largest VRM technology, they have
observed that positive and responsible attitude towards product manufacturing is
the main impulsion of protecting consumer right. The company is going through
continuous growing and they are exporting their cement to Middle East countries.
The total production increased year on year basis at the rates of 0.45% and 0.67%
during 2009 and2010 respectively.
Executive Summery-In our report, we have tried to exhibit the real-life application
of operational activities of a manufacturing organization.

Swot analysis

STRENGTHS.

1. Under a strong brand (AKIJ GROUP)

2. Quality control
3. Own sack plant
4. Improved management practice
5. Latest VRM technology
6. 6 Mother Vessel and 45 Lighters for carrying our imported own Raw Materials
7. Water & land way product distribution network
8. Most modern quality control management system

WEAKNESS

1.The competitors are doing much promotional activity rather than AKIJ CEMENT that’s why it IS facing
more problems in selling of product in the market.

2.Lack of awareness program for consumers.

OPPORTUNITY.

1.Opportunity fpr expanding the production

2.People are opting for more stable structures and intensive use of cement is taking place, even
government is spending heavily on infrastructure projects. Thus, this is the right time to fully tap these
markets.

3.Great potential for growth and profibility

4.More export operation in abroad

THREATS:

1.multinational competitors

2.Risk of exchange rate fluctuation

3.Price increase in int market

4.political instability