Shopprix Express

CLASSROOM
ACTIVITY
Sensory Marketing

Submitted By:
Prerna (MFM/21/292)
 l ret
ai a
t

e
Shopprix

il
il in d

in deta
Xpress,

ta
Opp. Bus

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il
R

Stand,
Taliparamba.
shopprix?
Shopprix is a one stop destination of
all of the customer shopping needs
What Is

like Super Market, Fruits and

vegetables, Bakery & Cafe, Dry Fruits,
Fish & Meat tensils, Books &
Stationery, Fancy Items, Travelling &
Sports Goods, Home Appliances,
Electronics & Gadgets, Footwears,
Readymades & Textiles, Beauty
Parlour, Food Court and more.
existing
sensory
stimuli
TOUCH

The store allows the customers to choose and pick

the products they want to buy. It also gives a space
where the customer can analyse the quality of grains
before buying.

SIGHT
The products are well organized and easy to find since
the store has been well maintained and coordinated.
Other store
stimuli
Well dressed staff

The sales women were well dressed and helpful.

GRID LAYOUT

The store had a grid layout which made the shopping

experience easy and quick yet it also helps in
promoting impulse buying.
 A SENSORY EXPERIENCE

The Firm The Individual

Sensorial strategies
The Five Human
and Customer
Senses
treatment

Sensory
Marketing

Brand and Smell

Experience logic
 8

Sensory
Load 4

Chart
(before)
2

0
Sight Touch Smell Sound Taste
Suggestion

The air conditioning at the store should be more effective

and uniform due to the Kannur weather. This will also help in
removing any foul smell at the store.
The store can have a nice spice or nature based fragrance
which would attract the customers.
The store can have good music to trigger the sound sensors
of the customers. This would make the shopping experience
more fun and relaxing.
The store can allow customers to test new products before
buying this will give the consumer a trust over the store
products.
 8

Sensory
Load 4

Chart
(After)
2

0
Sight Touch Smell Sound Taste