Correlations

Strong Positive +4 ++
Positive +2 +
Negative -2 −
Strong Negative -4 --

++
+
++ +
+ +
Column # 1 2 3 4 5
Customer Competitive Assesment

Requirements
Institute

Placement Performance
Learning Experience

Future Orientation
Selection Process
Living Experience
Weight

IIM Ahmedabad
IIM Kozhikode
Student

IIM Calcutta

FMS Delhi

IIM Indore
Requirements

Row #
1 2 3 4 5

3 Ranking ++ ++ ++ 2 5 4 3 1 1

3 Fees + ++ 1 4 3 5 2 2

3 Average Package + ++ + 2 5 4 3 1 3

2 Peer Diversity + + ++ 5 3 1 2 4 4

2 Specilizations Offered + + 4 4 4 4 5 5

2 Location + 1 3 4 5 2 6

1 Campus Size + 2 3 5 1 4 7

2 Mess Food Quality + 2 5 4 1 3 8

1 Number of Students/Foreign Institute ++ 1 5 4 3 2 9

2 Library Extensivity ++ + + 2 3 5 1 4 10

3 Number of Top Recruiters ++ ++ 2 5 4 3 1 11

2 Average Work Experience + + + 5 4 2 3 1 12

2 CAT Cutoff ++ 2 5 4 3 1 13

2 CXO Alumni + + 1 5 4 3 2 14

1 Number of Disputes in News − − 3 5 2 4 1 15

Importance Weighting
40

26

46

20

58

Strategies:
1. THEY SHOULD TRY AND GET IN TOUCH WITH
IIM K 2 2 2 2 2 MORE TOP RECRUITERS WHICH WOULD ENHANCE
BOTH PLACEMENT AND FUTUTE ORIENTATION
IIM A 4 5 5 4 4 WHICH ARE WEIGHED HIGHER WHEN COMPARED TO
OTHER PARAMETERS
IIM C 5 4 4 5 5 2. TIE-UPS CAN BE INCREASED WITH FOREIGN
UNIVERSITIES WHERE COLLEGE CAN LEVERAGE ON
FMS Delhi 1 2 3 3 3 EACH OTHER'S STRENGTHS AND IN TURN INCREASE
FUTURE ORIENTATION
IIM I 3 4 1 1 1 3.OUTSOURCING CATERING TO BETTER CATERERS
WHICH WOULD ENHANCE LIVING EXPERIENCE
4. BETTER RECRUITERS WOULD ALSO HELP IN
5

INCREASING AVERAGE PACKAGE HENCE INCREASING

BOTH PLACEMENTS AND FUTURE ORIENTATION
4
3
2
1

Column # 1 2 3 4 5
IIM K IIM A IIM C
FMS Delhi IIM I
 Learning Living Placement Selection Future
Institute Experience Experience Performance Process Orientation
IIM A 229 130 156 177 169
IIM C 231 123 148 180 179
FMS 208 105 136 173 129
IIM K 209 118 135 160 125
IIM I 225 123 122 159 112

91.6 52 62.4 70.8 67.6

Percentage

92.4 49.2 59.2 72 71.6

Score

83.2 42 54.4 69.2 51.6

83.6 47.2 54 64 50
90 49.2 48.8 63.6 44.8

C A A C C
Rankings

A C= C A A
I I FMS FMS FMS
K K K K K
FMS FMS I I I