QFD: House of Quality

Project: Jooha New Menu

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Direction of Improvement ▲ ◇ ▲ ▲ ◇ Customer Competitive Assesment

Requirements
Functional

Choosing delivery service

Ingredients selection

Production Process

Menu Variety
Maximum Relationship

Packaging
Customer Importance
Relative Weight
Weight Chart

Customer

Competitor 1

Competitor 2

Competitor 3
Requirements
(Explicit and
Row #

Row #
Implicit) 0 1 2 3 4 5

Jooha
1 ||||||||||||| 26% 9 9
Taste ● ● ● ○ ▽ 5 4 3 2 1

2 ||||||||||||| 26% 9 9
Quality and Texture ● ● ○ ○ ○ 5 2 3 1 2

3 ||||| 12% 4 9
Variety Menu ○ ○ ● ● ○ 1 3 4 5 3

4 ||||||| 15% 5 7
Price ● ▽ ▽ ○ ▽ 3 4 4 5 Jooha
4

5 |||||||||| 21% 7 9
Safe Delivery ○ ▽ ○ ▽ ● 5 3 3 3
Competitor 1
Competitor 2
5

6 Competitor 3 6
Explore another packaging

remains frozen until arrive

Ensure that delivered food
taste, quality, and texture

so that products can last

ingredients to enhance
Improve the selection

maintain the quality

Pre-Order system to

longer when stored

Explore new menu

at the customers
variants

Target

Max Relationship 9 8 9 7 7
Technical Importance Rating 705,88 547,06 500 329,41 341,18
Relative Weight 29% 23% 21% 14% 14%

Weight Chart
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Jooha 5 4 3 1 5
Competitor 1 3 3 4 5 3
Competitor 2 3 4 4 5 4
Technical Competitive Assesment

Competitor 3 2 4 2 4 3
5

Jooha
4

Competitor
1
3

Competitor
2
2

Competitor
3
1
0

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