Your Quiz Hook Workbook

QUIZ 3.
0 EXPERIENCE
YOUR QUIZ HOOK

WORKBOOK
WEEK 1 - MODULE 1, LESSON 1, SESSION 1
QUIZ FUNNEL 3.0 - M1 L1 S1 - QUIZ HOOK WORKBOOK
Let’s Find the Winning Hook

For Your QUIZ!
WELCOME!
One of the BEST things you can do to ensure the success of your QUIZ Funnel is
to find an awesome Quiz Hook.
This Workbook is a step-by-step guide to help you brainstorm your Quiz Topic
and Framework options and create a shortlist of Quiz Hooks you can test in your
market, so you know, with confidence, that you have found a WINNING Hook.
Let’s get started!
Ryan Levesque
Inc. 500 CEO, #1 Best-Selling Author

of Ask and Choose and creator of the
ASK Method®
© 2022 RL & Associates LLC & New Edge Solutions LLC

ASK Method® and Bucket.io® are Registered Trademarks
2
Handy Links.
Here are some handy links you can use to easily access course materials and
support throughout the Masterclass.
Online Learning Area QuizFunnel.com/learn
Quiz Funnel Masterclass Facebook Group Shortcut QuizFunnel.com/fb
Weekly Training Chat Thread on Facebook QuizFunnel.com/chat
Weekly Q&A Post on Facebook QuizFunnel.com/ask
ASK Method Customer Service Email contact@askmethod.com
Bucket.io Customer Service Email support@bucket.io

3
Course Schedule.
Here are the key Course Dates and Times (remember you can also access the
recordings if you can’t make it live, or you want a recap!):
All times in US Central. See what time this is in YOUR Timezone here: https://www.timeanddate.com/
“ADD TO CALENDAR” Options

You can automatically ADD these dates to your personal Calendar by locating the EVENTS
section in the Facebook Group and clicking “Add to Calendar” from the drop down list under
the “...” symbol for each Event.
You can also ADD all Events to your Calendar at once.

See this short video for information on how it works

4
Quiz Creation Flow.

This diagram shows the key elements of your Quiz Funnel.
IMPORTANT: You Don’t Build Your Quiz in the Same Order That People Take
Your Quiz.
So while the first thing people will see when taking your Quiz is your Hook, you
actually BEGIN with the end in mind by thinking about your Offer first.

5
Your Quiz Hook Checklist.

1. Start With Your Offer
What are you selling / asking people to do next at the end of your Quiz?
2. Brainstorm Your Topic

Come up with a list of possible Topic ideas for your Quiz.
3. Brainstorm Your Framework

Make a list of possible words to descibe your Quiz Framework, based on the 3
Frameworks - Type, Killer, Score.
4. Brainstorm Your Quiz Hook

Drawing on the list of possible Topic and Framework ideas, brainstorm a list of
potential Quiz Hooks.
5. Make a Shortlist of 4 Quiz Hooks

Select your shortlist of 4 Quiz Hooks from your brainstormed list that you will test.
6. Test Your 4 Quiz Hooks

Using one of the “Officially Sanctioned” Testing Methods - Either Paid Facebook
Split Test (Preferred) or the Free Facebook Poll (Fallback) / or the other alternatives -
get fast feedback on which of your Quiz Hooks your market responds to best.
7. Select Your Winning Hook!

Based on the results of your Test, choose the Quiz Hook that got the greatest # of
statistically significant responses (or, if you chose another approach at Step 6, then
decide on your Quiz Hook or choose a “Practice Quiz” to keep moving).
You’re READY to Start Building Your QUIZ Funnel.

6
1. Start With Your Offer

As outlined in the Kick Off Call, you begin with the end in mind and decide on your
Offer - the thing your entire Quiz leads up to. Your Offer is the product or service you are
planning to sell once someone has taken your Quiz.
You can make your Offer in a range of ways after someone gets their Quiz Results,
including via a sales webinar, a sales page, a sales call or to book an appointment... or
even to grow your waitlist in anticipation of a product you haven’t created yet!
Your Offer could be for a low-ticket, mid-ticket or high-ticket product or service in any
type of business from E-Commerce to Coaching, Consulting, Affiliate Sales, Local Brick &
Mortar Business, Agency, Freelancer, Digital Products... and more.
Even though it's the LAST step in the Quiz for your customer, your Offer is ideally the
FIRST thing to get clear on when coming up with your Quiz Hook.
If you are not clear what your Offer is, make a note of what it “could be” for the purpose
of this exercise and do a “Practice Quiz” or consider “list building” as you grow your list
to make a future offer.
Outline Your Offer Here:
Your Market: Career Coaching
What You Are Selling: Dream Job Program
Price Point: $497
OFFER TIPS
• What is your most popular product or service?
• Which of your products solves a well-known problem?
• Do you have a new product you want to launch in a big way?
• If you don’t yet have a product, or you aren’t sure what to offer:
• Send people to a waitlist
• Build your list to make an offer in the future

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2. Brainstorm Your Topic

The Topic of your Quiz is an important part of your Hook.
Your Topic is the subject or theme of your Quiz.
It is the specific area of self discovery that a person will gain more insight into when they
take your Quiz.
For example, “Biological Age”, “Listening Skills”, “Hair Loss”, “Fertility”, “Leadership”,
“Promotion Readiness”, “Home Loans”, “Parenting”. “Skin Care”, “Buying a Home”.
It is the focal point of the Quiz and needs to be something your audience considers of
high importance / interest.
Your Topic needs to attract the right people for what you are ultimately going to Offer.
TO P I C I N S P I R AT I O N
• Always Asking - What is the Topic people are ALWAYS asking you
about more than any other in your business?
• Cares / Curious - What is a Topic that offers an opportunity for self-

discovery that your audience CARES about, or is at least CURIOUS
about?
• Media Mentions - What is a Topic that is gaining a lot of attention

in the media?
• Myths / Mistakes / Misconceptions - What’s something in the

solution you provide that people have misconceptions about or that
has commonly held myths or people can easily get wrong?
• Loss / Gain - What is a Topic where people may have the potential
for a high degree of loss or gain?
• Best-Selling - What is one of your best-selling Topic areas?

8
Brainstorm Your Topic - Helpful Hacks

“Always Asking” Search Tactic
What if you’re struggling to find your Topic and the questions people are “always
asking” are not clear cut?
Try this tip:

• Go to Your Facebook Group or a Group that has your ideal audience
• In the Search bar for that Group type the word “How do I...” or “What is the...”
• Review all the results that come up, scanning for questions people may be
asking eg “How do I stay motivated” in an exercise group could be a great
thought-starter for your topic if you are making an offer related to exercise /
fitness.
• Go to the Group Search bar again and type all or part of that word (eg
“motivation”) and see how many other people are asking about that same
topic in the Group. If there are a lot of posts this could indicate you have a
strong topic idea to add to your brainstorm list.
Comprehensive List of Possible Search Terms:
• “What is the…” • “Challenge”

• “How do you…” • “Frustrated / Frustration”
• “How do I…” • “Mistake”
• “Where can I…” • “Concern”
• “Where does the…” • “Problem”
• “Who knows how to…” • “Confused”
• “Why is this…” • “Question”
• “When do you…” • “Struggle”
• “When is the…” • “Embarrassed”

9
Brainstorm Your Topic - Cool Tools

There are numerous online tools that can help you at the brainstorming stage to
think outside the square and consider a range of ideas and options for your Quiz
Topic.
Here are a few of those tools:

• Thesaurus
• Answer The Public
• Alltop
• BuzzSumo
• Google Search Autocomplete
• Visual Thesaurus
• WordTracker
• Google Trends (Bullseye Keyword)

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Brainstorm Your Topic

Brainstorm your Topic ideas here:
1. Get you job search score
2. What is your job readiness
3. What is your resume score
4. Digital job search score
5. Hidden Job market score
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

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3. Brainstorm Your Framework

There are 3 Quiz Frameworks:
Type
A way of organizing people into specific groups as they relate to the Topic. Consider this
Framework if you have a Topic that lends itself to “Categories”.
Killer
A set of mistakes that people either don’t realise, or have a suspicion they are making,
with regard to the Topic. Consider this Framework if people are prone to making mistakes
when it comes to your Topic.
Score
A measurable way to gauge a person’s relationship to the Topic. Consider this Framework
if your Topic includes some kind of journey or progression.
It’s time to start thinking about what Quiz Framework you will use for your Quiz. Your
Framework is an important part of your Quiz Hook and works in conjunction with your
Topic.
For example:
“Promotion Readiness Score” where “Promotion Readiness” is the Quiz Topic and
“Score” is the Quiz Framework.
FRAMEWORK TIPS
• Does your Quiz Topic lend itself to distinct

categories? If so you might want to consider a
“Type” Framework.
• Are there some known and unknown mistakes

people make when trying to succeed with or
overcome the Topic? If so you might want to
consider the “Killer” Approach.
• Is there a specific and measurable journey or

progression someone would experience in relation
to the Topic? If so, you might want to consider the
“Score” Framework.

12
Brainstorm Your Framework

Brainstorm your Framework ideas here:
(We’ve done most of this for you already!)
Type Killer Score

❑ Type ❑ Killer ❑ Score
❑ Style ❑ Blocker ❑ Grade
❑ Personality ❑ Pitfall ❑ Rating
❑ Profile ❑ Crusher ❑ Profile
❑ Strength ❑ Interrupter ❑ Gap
❑ Animal ❑ Destroyer ❑ Level
❑ Trigger ❑ Suppressor ❑ Ranking
❑ Flavor ❑ Eraser ❑ Range
❑ Essence ❑ Inhibitor ❑ Reach
❑ Specialty ❑ Restriction ❑ Status
❑ Driver ❑ Prohibitor ❑ Quality
❑ Cause ❑ Impediment ❑ Class
❑ Activator ❑ Limiter ❑ Potential
❑ Power ❑ Limitation
❑ Superpower ❑ Obstacle
❑ Factor ❑ Stumbling Block
❑ Motivator ❑ Deterrent
❑ Technique ❑ Hurdle
❑ Approach ❑ Constraint
❑ Habit ❑ Blindspot
❑ Character ❑ Mistake
❑ Persona
(Optional) Add any other phrases you might want to use to describe your Type, Killer or Score Framework.
What is your Resume Score?

13
4. Brainstorm Your Quiz Hook

Your Quiz Hook is the specific way you will express the Big Idea for your Quiz.
It incorporates both your Topic and your Framework.
Try out a range of Topic and Framework combinations drawing on your Topic and
Framework Brainstorm lists.
HOOK TIPS
• If you find your Topic lends itself to a particular

Framework, explore as many ways as possible of
expressing that Topic / Framework combination
using the Quiz Hook Formula eg
• “Skin Type”
• “Complexion Type”
• “Skin Profile”
• “Beauty Profile”
• “Beauty Routine”,
• “Skin Habit”

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6 Quiz Hook Formats

There are 6 easy and effective ways to FORMAT your Quiz Hook:
1. [QUIZ] What’s Your Topic + Framework?
For example:
[QUIZ] What’s Your Wealth Blocker?

[QUIZ] What’s Your Skin Type?
[QUIZ] What’s Your Fitness Score?
[QUIZ] What’s Your Sleep Profile?
[QUIZ] What’s Your Stamina Killer?
2. [QUIZ] What Topic is Right For You?
For example:
[QUIZ] What Mattress is Right For Your Body Type?

[QUIZ] What Business is Loan is Right For You?
[QUIZ] What Type of Personal Trainer is Right For Your Fitness Goals?
3. [QUIZ] How Topic Ready Are You?
For example:
[QUIZ] How Detox Ready Are You?

[QUIZ] How Summer Holiday Ready Is Your Wardrobe?
[QUIZ] How Ready Are You To Get Back Into Dating?

15
6 Quiz Hook Formats

There are 6 easy and effective ways to FORMAT your Quiz Hook:
4. [QUIZ] Which of These Topic Mistakes Are You Making?
For example:
[QUIZ] Which of These Weight Loss Mistakes Are You Making?

[QUIZ] Which of These Study Mistakes Is Your High-Schooler Making?
[QUIZ] Which of These Common Budgeting Mistakes is Your Household Making?
5. [QUIZ] What Type of Topic Should You [Verb]?
For example:
[QUIZ] What Type of Business Should You Start?

[QUIZ] What Type of Online Course Should You Create For Your Business?
[QUIZ] What Type of Executive Assistant Should You Hire?
6. [QUIZ] + Intriguing Question
For example:
[QUIZ] How Much Money Could This IOT Technology Save You In Your Business?
[QUIZ] Can You REALLY Improve Your Memory In 10 Days?
[QUIZ] How Many Years Can You Add To Your Life With Meditation?

16
101 QUIZ Funnel Ideas.

This list gives you 101 ideas for your Quiz Funnel.
E-COMMERCE DIGITAL PRODUCTS

Physical product shipped in Online courses, memberships,
the mail SaaS
1. What Mattress is Best For Your Body Type? 17. What’s Your Leadership Style?
2. What’s the Right Educational Toy for Your 18. What’s Your Hidden Confidence Blocker?
Toddler? 19. What’s Your Social Media Superpower?
3. What’s the Right Sized Flat Screen TV for 20. What’s Your Skin Type?
Your Living Room? 21. What’s Your Sleep Profile?
4. What Makeup Foundation Matches Your 22. What’s Your Stamina Killer?
Skin Tone? 23. What’s Your Acne Trigger?
5. What’s the Safest Car Seat for Your Child? 24. What’s Your Fitness Score?
6. Which Board Game Will Your Family & 25. What’s Your #1 Content Creator Strength?
Friends Love Playing? 26. What’s Your Entrepreneur Type?
7. What SLR Camera Should You Buy? 27. What’s Your Dog’s Personality Type?
8. What Dress Style Flatters Your Figure Most? 28. What’s Your #1 Savings Blocker?
9. The Gift Finder Quiz - find the right gift for 29. What’s Your Parenting Style?
any occasion 30. What’s Stopping You Getting a Promotion?
10. The Lounge Type Quiz - find the perfect 31. What’s Your Copywriting Blindspot?
lounge for your home 32. What’s Your “Effortless” Exam Study
11. What Food is Best For Your Dog? Strategy?
12. What Indoor Plant is Most Suited to You? 33. What’s Your #1 Wealth Obstacle?
13. What’s Your Cocktail Personality?
14. What Surfboard Should You Get?
15. What Book Should You Read Next?
16. Which Office Chair is Right For You?

17
AFFILIATE MARKETING CLIENT SERVICES

Selling other peoples’ products Consulting, Coaching, Agency,
as an affiliate Freelancing
34. Which Home Brewing Kit is Right For You? 52. What’s Your Facebook Advertising
35. What’s Your #1 Energy “Thief”? Blindspot?
36. What Keto Diet is Right For Your Body 53. What Business Loan is Right For You?
Type? 54. What’s Your Retirement Income Gap?
37. What’s Your #1 Blood Sugar Risk? 55. How Job-Ready Are You?
38. What’s The Right Travel Crate for Your Dog? 56. What’s Your #1 Relationship Killer?
39. What’s Your Tarot Card Reader Score? 57. What Fitness Business Model is Right For
40. How Ready Are You For a Smoothie Diet? You?
41. What Backyard Shed Type Is Perfect For 58. What Type of Live Event Should You Host
You? For Your Business?
42. What’s Your Natural Remedies Awareness 59. What Governance Plan is Right For Your
Score? Not For Profit?
43. What’s Your #1 Flexibility Killer? 60. What CRM Should You Implement In Your
44. Which Hip Flexor Exercise is Right For Your Online Business?
Age? 61. What’s Your Procrastination Profile?
45. What’s Your Heartburn Trigger? 62. Which Addiction Cure Is Right For Your
46. What’s Your Vertigo Type? Blood Type?
47. What’s Your Cholesterol Risk Profile? 63. What Type of Podcast Should You Start?
48. Which “Over 40” Diet is Right For You? 64. What’s Your Conflict Resolution Personality?
49. What’s Your #1 Belly Fat Mistake? 65. What’s Your Patient-Getting Superpower?
50. How Detox Ready Are You? 66. What’s Your Fashionista Personality?
51. Which Plant Based Recipes Are Most Suited 67. What Self-publishing Strategy is Right For
To You? You?
68. What’s Your HR Compliance Ranking?
69. What’s Your #1 Law Practice Progress Killer?
70. Which Social Media Content Plan is Right
For You?
71. What’s Your Conflict Resolution Personality?
72. What’s Your PR Attraction Score?

18
LOCAL SMALL BUSINESS LEAD GENERATION

Selling to a local geographic B2B - Business to Business
market
73. What’s the Right Flower Bouquet For Your 87. What’s Your #1 Warehouse Productivity
Occasion? Killer?
74. What’s Your Manicure Personality? 88. Which of These HR Mistakes is Costing You
75. What’s Your Car Maintenance Blindspot? The Most In Your Business?
76. How Much of Your Eligible Tax Return Are 89. Which Stand Up Desk Is Right For Your
You Missing Out On? Team?
77. Which <Suburb Name Here> Home is Right 90. Where’s Your Office Security Blindspot?
For You? 91. What’s The Bonus Strategy Most Suited To
78. What’s Your Dental Hygiene Score? Motivating Your Management Team?
79. Which Expensive Bookkeeping Mistake is 92. Which Photocopier is Right for Your
Hiding in Your Accounts? Business?
80. What Hairstyle is Right For You? 93. What List Building Strategy is Right For
81. What Type of Cleaner is Right For Your You?
<Suburb Name Here> Office? 94. What’s Your Office Happiness Score?
82. What Catering Style Matches Your Party
Personality?
83. What Dog Grooming Service Does Your
Dog Need Most?
84. How Internet Ready is Your <Suburb Name
Here> Home? LEAD GENERATION
85. What Posture Habit is Giving You Back Pain?
86. What’s Your Drivers Licence Readiness B2C - Business to Consumer
Rating?
95. What’s Your Retirement Readiness Score?

96. What’s Your Hidden Weight Loss Blocker?
97. What’s Your #1 Real Estate Income Killer?
98. What Holiday Destination is Right For You?
99. What’s Your #1 Piano Playing Progress
Killer?
100. What’s Your Tax Return Blindspot?
101. What’s Your Body’s Natural Stress Response
Type?

19
Brainstorm Your Quiz Hook

Brainstorm your Quiz Hook ideas here:
1. What's your Resume Score?
2. What type of Job seeker are you?
3. What is yoru Digital Job search score?
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

20
5. Make a Shortlist of 4 Quiz Hooks

Now you have a brainstorm list of possible Quiz Hooks, you need to NARROW it down to
a shortlist of the 4 Quiz Hooks you plan to test to find your WINNING Hook for your Quiz.
Ideally you will test a VARIETY of different ideas and even different phrases for the same
idea to see which one your audience most resonates with.
SHORTLISTING TIPS
• If you are very clear on your Quiz Topic,

consider including that Topic in all 4 of your
shortlisted Quiz Hooks and try testing out a
variety of Frameworks.
• If you are very clear you want to use one

specific Quiz Framework, consider including
that Framework in all 4 of your shortlisted Quiz
Hooks and try testing out a variety of Topics.
• If you aren’t sure, don’t overthink it. Use these

tips as a guide:
• Go with your “gut”.
• Include a VARIETY of Topic / Framework

combinations in your shortlist.
• Think about which Hook flow best into your

Offer

21
Shortlist Examples - Quiz Hook

22

23

24
Make a Shortlist of 4 Quiz Hooks

Shortlist your Quiz Hook ideas here, selecting the top 4 ideas from your Quiz Hook
Brainstorm list:
1. What is your Resume score?
2. FInd out your resume score
3. How are you comparing to your peers
4.
What is your job readiness score

25
6. Test Your 4 Quiz Hooks

Now you have your shortlist of 4 Quiz Hooks, you want to see which one your audience
most resonates with.
You have TWO “Officially Sanctioned” Testing Options:
1. Paid Facebook Ads Split Test (Preferred)
2. Free Facebook Poll (Fallback)
See the DETAILED TRAINING on BOTH Testing Options in Module

1, Lesson 1, Session 2
• Setup a Facebook Ad for EACH Hook

• Exactly the SAME Copy, Image etc
• ONLY Change is the Title for EACH Ad
• Goal is to see which one gets highest Click Through Rate

26
Test Your 4 Quiz Hooks

Paid Facebook Ads Split Test (Preferred) - Continued
• Use the Copy Template to create your Ad Copy

• You only need to change the ORANGE highlighted areas to match your Hook
Ad Copy Template
Do you know what your “entrepreneur type” is? Or what type of business is right for you?
[YOU WILL REPLACE THIS WITH A COUPLE OF INTRIGUING QUESTIONS THAT WILL
BE RELEVANT REGARDLESS OF WHICH HEAD LINE YOU USE]
My team and I are in the final stages of releasing a BRAND NEW QUIZ that will help you
answer some of these important questions...
But before we do... we want to make sure we cover YOUR single biggest questions,
challenges or concerns.
All you need to do is click the link below to let me know your answer to this ONE
important question:
When it comes to knowing what type of business to start, what’s YOUR single biggest
challenge right now?
[YOU WILL REPLACE THIS SMIQ WITH YOUR OWN - MATCHING EACH SMIQ WITH
THE RELEVANT TOPIC ]
(Please be as detailed and specific as possible).
Click here now to let me know your feedback
[YOU WILL LINK THIS BACK TO YOUR RELEVANT DDS IN bucket.io - 1 DDS PER AD]
Your advice on this would mean the world to me and really help us finalize the NEW
QUIZ.
I look forward to hearing from you!
[YOUR NAME / SIGNOFF HERE]
P.S. I REALLY need your advice on this.
When it comes to knowing what type of business to start, what’s YOUR single biggest
challenge right now?
[YOU WILL REPEAT YOUR RELEVANT SMIQ FROM ABOVE]
(Please be as detailed and specific as possible).
Go here to let me know now
[YOU WILL LINK THIS BACK TO YOUR RELEVANT DDS IN bucket.io - 1 DDS PER AD]

27

Paid Facebook Ads Split Test (Preferred) - Continued
• Where do you send people who click on your Ad?
• Simple one-question survey
• If you know the ASK Method = “Deep Dive Survey” (DDS)
• Only one question - your “Single Most Important Question” (SMIQ)
• Your SMIQ always has the SAME format:
• “When it comes to “X” what’s YOUR single biggest challenge right now? (Please
be as detailed and specific as possible).”
• X is your Topic eg:
• “When it comes to getting your book published what’s YOUR single biggest
challenge right now? (Please be as detailed and specific as possible).”
• You will create one DDS for each of your 4 Ad Variations
Create Your DDS Using the Pre-Quiz DDS Template in your Bucket.io 2.0 Account.
See the DETAILED TRAINING on Setting Up Your DDS in Module

1, Lesson 1, Session 2

28

Your SMIQ
You will create 4 x SMIQs (one for each Hook / Ad)
SMIQ 1
creating your resume
When it comes to , what’s YOUR
single biggest challenge right now? (Please be as detailed and specific as possible).
SMIQ 2
improving your resume
SMIQ 3
finding the job
SMIQ 4
gettig ready for the job

29

• Setup a Facebook Poll in a Facebook Group (yours or relevant other Groups)

• Your 4 Hooks are the 4 Answer Options
• Get a Minimum of 25 Votes
• Tally the highest number of Votes to Pick Your Winner

30

2. Free Facebook Poll (Fallback) - Continued
• Use the Poll Copy Template to create your Poll Copy

• You only need to change the ORANGE highlighted areas to match your Hook
Poll Copy Template
VOTE Below! Which are you MOST interested in?
So I’m thinking about creating a NEW QUIZ, but before we do that I wanted to get YOUR
feedback :-)
If you had to pick ONE OF THE FOLLOWING, which would YOU potentially be most interested
in.
Then enter your Answer Options as your 4 Hooks eg

A) [QUIZ] What “Type of Quiz Funnel” is Right for You & Your Business?
B) [QUIZ] What’s the “Quiz Funnel Potential” for Your Particular Niche Market?
C) [QUIZ] What’s the #1 Quiz Funnel Mistake You Might Be Making Right Now?
D) [QUIZ] How Much Could a “Single Quiz Funnel” Be Worth To Your Business?
Create Your Poll Using the Facebook Poll Feature
See the DETAILED TRAINING on Setting Up Your Facebook Poll in

Module 1, Lesson 1, Session 2

31
7. Select Your Winning Hook

You will ideally reach “Statistical Significance” with your Paid Facebook Ad Split
Test Results.
Statistical Significance is the likelihood that a relationship between two or
more variables is caused by something other than chance.
Use the Statistical Significance Calculator
See the DETAILED TRAINING on Measuring Statistical
Significance in Module 1, Lesson 1, Session 2
After you have collected at least 25 responses to your Poll, it’s time to select
your Winning Hook.
This will be the Quiz Hook with the highest number of votes.
Post Your Winning Hook in the Facebook Group!

Be sure to SCREENSHOT your POLL once you have your winner and POST
that image into the Quiz Funnel Masterclass Facebook Group, letting us know
which one is your Winning Hook for your Quiz, using the hashtag #MyWinning
PICKING A WINNER TIPS
• If you have a clear winner, that’s easy :-)
• If you have a “close call” or a “tie”, here are

some “Tiebreaker Tips” to help you choose
your winner:
• Go with your “Gut Feeling”
• Choose the idea that most easily leads into

your offer
• Don’t overthink it - this shows you may have

a few great ideas that could work!

32
Select Your Winning Hook

My Winning Hook for my QUIZ Funnel is:
What is your resume score?

33
Ryan’s Success Tips.

Our Community calls these “#Ryanisms!”
They are mantras and mindsets that can help you all the way thorugh your Quiz
Funnel and beyond as you build a successful business.
#1 Rule of LEGO
• “Follow the instructions at least once” :-)
Emulate BEFORE You Innovate

• Commitment
• Trust the Process
Name of the Game is to STAY in the Game Until You WIN the Game!
Just Keep Swimming

• Motion Breeds Clarity
Done is Better Than Perfect
You Don’t Have to Get it Perfect, You Just Have to Get it Going!
• And the BEST Time to Get it Going is Right Here, Right Now, Today!

34
More “#Ryanisms?”
As you go through the Quiz Funnel Masterclass you will likely hear a few more
“#Ryanisms.”
Feel free to add any extras you pick up here and share them in the Facebook
Group using the hashtag #Ryanism.

35
Notes.

36
Notes.

37
Notes.

38

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QUIZ 3.

YOUR QUIZ HOOK

Let’s Find the Winning Hook

Let’s get started!

Inc. 500 CEO, #1 Best-Selling Author

© 2022 RL & Associates LLC & New Edge Solutions LLC

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Quiz Funnel Masterclass Facebook Group Shortcut QuizFunnel.com/fb

Weekly Training Chat Thread on Facebook QuizFunnel.com/chat

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Quiz Creation Flow.

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Your Quiz Hook Checklist.

2. Brainstorm Your Topic

3. Brainstorm Your Framework

4. Brainstorm Your Quiz Hook

5. Make a Shortlist of 4 Quiz Hooks

6. Test Your 4 Quiz Hooks

7. Select Your Winning Hook!

You’re READY to Start Building Your QUIZ Funnel.

© 2022 RL & Associates LLC & New Edge Solutions LLC

1. Start With Your Offer

Outline Your Offer Here:

Your Market: Career Coaching

What You Are Selling: Dream Job Program

Price Point: $497

© 2022 RL & Associates LLC & New Edge Solutions LLC

2. Brainstorm Your Topic

Your Topic is the subject or theme of your Quiz.

• Cares / Curious - What is a Topic that offers an opportunity for self-

• Media Mentions - What is a Topic that is gaining a lot of attention

• Myths / Mistakes / Misconceptions - What’s something in the

• Best-Selling - What is one of your best-selling Topic areas?

© 2022 RL & Associates LLC & New Edge Solutions LLC

Brainstorm Your Topic - Helpful Hacks

Try this tip:

Comprehensive List of Possible Search Terms:

• “What is the…” • “Challenge”

© 2022 RL & Associates LLC & New Edge Solutions LLC

Brainstorm Your Topic - Cool Tools

Here are a few of those tools:

• Answer The Public

• Google Search Autocomplete

• Google Trends (Bullseye Keyword)

© 2022 RL & Associates LLC & New Edge Solutions LLC

Brainstorm Your Topic

1. Get you job search score

2. What is your job readiness

3. What is your resume score

4. Digital job search score

5. Hidden Job market score

© 2022 RL & Associates LLC & New Edge Solutions LLC

3. Brainstorm Your Framework

• Does your Quiz Topic lend itself to distinct

• Are there some known and unknown mistakes

• Is there a specific and measurable journey or

© 2022 RL & Associates LLC & New Edge Solutions LLC