F*CK YEAH FUNNELS ™

The Sales Funnel Sequence Masterclass

YOUR FUNNEL
PLANNING
WORKBOOK
Copyright © Mariah Coz. 2015. All Rights Reserved.

You may print a copy of this document for your personal use. Other than that, no part of
this publication may be reproduced, stored, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording, scanning, or otherwise, except as
permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the
prior written permission of the author. Requests to the author should be addressed to
Mariah Coz, mariah@femtrepreneur.co
 FOUNDATIONS

Indicate which product you are going to promote in your funnel.

You can only choose one to start.

1.

2.

3.

List three pieces of content you’ve already created that relates to this
topic (blogs posts, PDFs, tutorials, videos)

If you’ve launched before, write down the titles or subject lines of

your previous launch emails. You can re-use these in your funnel!
 GOALS
It’s important to set some goals for your funnels, both in terms of
new subscribers and revenue generated.

What are your daily and weekly subscriber goals from your funnel?

What are your daily and/or weekly revenue goals from your
funnel? You can either indicate you want to make a certain number
of sales (2 sales per day) or a certain revenue goal ($500/week).
 CHOOSE YOUR FUNNEL
THERE ARE FOUR MAIN TYPES OF FUNNELS:

THE FREE EMAIL COURSE

THE OPT-IN AND 1-1 LAUNCH SEQUENCE

THE WEBINAR RECORDING FUNNEL

THE BATCH LAUNCH FUNNEL

You should choose the funnel that would be easiest for you to set up
as soon as you can. If you have never done a webinar, don’t choose
the webinar funnel, start with the email course funnel. If you have
launch emails and a free checklist, do the Opt-in Launch funnel.

Indicate which funnel type you are going to create first. (You can
always experiment with other formats later!)
 YOUR CATEGORIES

What does your audience need to be educated about in regards to

your niche or product topic?
WHY should they care about what you teach or sell?

What are some examples of “Interaction” emails or phrases you can

ask your audience?

What pure value content will you include in your funnel? Write
down 3 ideas.
OUTLINE YOUR SEQUENCE
 SEQUENCE OVERVIEW

1. What’s your why? (EDUCATION/

INTERACTIVE)
2. 5 Reasons Why You Need X (EDUCATION)
3. How-to, tutorial, training (PURE VALUE)
4. 4 Myths About X (MARKETING)
5. 3 Biggest Mistakes (MARKETING)
6. How-to, tutorial, training (PURE VALUE)
7. What’s holding you back? (INTERACTIVE/
MARKETING)
8. FAQ, testimonials, pitch (MARKETING)

SHOW QUANTIFIABLE RESULTS

OR BENEFITS IF YOU CAN.

YOU CAN ALWAYS ADD MORE PURE VALUE

OR PREVIEW CONTENT!

REMEMBER YOUR CUSTOMERS PAIN POINTS

AND DESIRES.
#1: Educate your audience and ask them “what’s your why?”

#2: Educate your audience. This is the “5 Reasons You Need to X”.

#3: Training, how-to, tutorial = PURE VALUE CONTENT.

 1.

2.

3.

#4: Bust those myths! What are 3-5 myths people believe about
your product or industry?

1.

2.

3.

#5: Common mistakes: What are 3 common mistakes people

make when they try to do what you teach or provide as a
service?

#6: Training, how-to, tutorial = PURE VALUE CONTENT. What will

you help them with today?
#7: What’s holding you back? Ask your audience and share a little
about your own past struggles, what used to hold you back. This
is INTERACTIVE - so ask for a reply!

#8: Frequently Asked Questions, Testimonials, and the final pitch.

Address all of the most common hesitations, excuses, and
questions they might have.

#9: Optional. What’s your urgency? Cart closing? Bonus expires?

Price increase?
 QUICK REFERENCE

You can always refer back to this page for a quick refresher on
the sequence, the content of the emails, and the pitches!
YOUR NOTES