How to Setup & Sell Your Digital

Products Using JVZoo

Learn How to Create and Profit From

Your Own Information Products!

Introduction to JVZoo

© Ashly Lorenzana 2012

What is JVZoo?
JVZoo is a digital marketplace where product vendors sell and internet marketers can become
affiliates to promote these products. It's perfect for anyone who creates information products
like...
• eBooks
• online courses
• video tutorials
• short reports, graphics
• Wordpress themes
• website templates
• software
• basically, any type of product that is a digital download!
It's also a great resource for affiliate and email marketers who are looking for hot new
products to promote and earn a commission on sales they make.
JVZoo is incredibly useful and opens the door to tons of different possibilities for making
money with your digital products. You can setup WSOs (warrior special offers) on the Warrior
Forum, you can find affiliates to promote and sell your products, and if you don't have a
platform to sell your product already, you can set one up through JVZoo and start selling
instantly. v

Why Should I Use JVZoo to Sell My Products?

There are tons of reasons why it makes sense to sell on JVZoo. Here are just a few.

• It's 100% free to start selling. They charge no upfront costs and only take a small
percentage of each sale. It's an incredibly good deal for product creators.
• If you don't have a website, you can setup a free sales page using JVZoo's instant
generator. It's really simple and easy to use and you can have a sales page up in only a
few minutes. This is great for someone who is just starting out but wants to sell eBooks
or any other digital product they have created.
• JVZoo makes it easy to connect with affiliates who want to promote your product and
help you make sales. Clickbank is a popular affiliate platform, but they charge a fifty
dollar fee just to setup your product. JVZoo lets you start an affiliate program for free!
• JVZoo makes it easy to secure your downloads so that only buyers are able to access
your files. If you don't know how to create a secure download page or don't have a site
to set one up on, then JVZoo is a valuable asset for your product delivery.

© Ashly Lorenzana 2012

How to Setup Your
Product on JVZoo

© Ashly Lorenzana 2012

Product Pricing Strategy
Before you can start selling your product on JVZoo (or anywhere for that matter) you must
decide how you are going to price it first. There are trillions of different pricing strategies that
you can look into and do additional research on later, but for now we will quickly run through
the strategies most commonly used for online products.
1. Fixed pricing essentially means that you decide how much to charge for your product
and this amount stays the same for all buyers, unless you decide to change it for your
own reasons at a later date. This is the simplest pricing strategy. For example, you
would choose an amount like $17 and that is what every customer pays to access your
product.

2. Dime sale pricing. This is a strategy used for lots of digital products in order to
create a sense of urgency and motivate buyers who are on the fence to take action and
make the purchase rather than wait. You pick a price to initially offer for your product.
Let's say you choose $17. Next, you would choose how many copies of your product you
are willing to sell for $17. The last step is to choose the increment that your price will
increase by after that number of copies has been sold. Continuing the example, we
might decide that our product will start out at $17 and will increase by $.10 (hence the
name dime sale) every 3 purchases. You also need to choose a maximum price that
your product will reach, since you can't let it go on and on forever. Even if you have a
great product, you need to keep the price realistic and don't want to lose sales because
the price is too high.

© Ashly Lorenzana 2012

3. Recurring payments as a strategy is a bit more complex and is probably best left for
advanced product creators. This may be a great strategy for a business offering services
like SEO, since they will likely provide an ongoing service and therefore will need to bill
their customers on a monthly basis. As a product developer who is selling eBooks, this
could be a useful strategy if you grow your business down the road and maybe start a
PLR eBook membership site. But chances are you are not quite there yet, so come back
to this idea in the future.

© Ashly Lorenzana 2012

Setting Up a Sales Page for Your Product
Now you will need to decide whether you want to make an external sales page for your
product (hosted outside of JVZoo) or if you will use their instant sales page generator instead.
The instant sales page creator is great for anyone who doesn't have a website yet, since it
pretty much means you don't need one to start selling your product. The setup process for this
is incredibly quick and simple.
Just follow the prompts and add the details for your product, such as the title and some sales
copy. It's also a good idea to include some sort of product image or graphic on your sales page,
as it increases perceived value and looks more professional than a plain text page generated
using JVZoo.
If you want more options and control over the design of your sales page, as well as the option
of adding additional features, then you may want to either find a free template or invest in a
premium solution.
If you use Wordpress and are interested in finding a premium sales page solution for your
product, I recommend checking out this list of the top 7 Wordpress options.
If you don't have the funds to invest in one of those higher priced solutions, then here are a
few places you can find free sales page templates to use for your product:
• WP Sales Pressor
• WP Paper Theme
• WP Sales Lead
Or, if you are comfortable editing simple HTML code, then you might want to check out one of
these free templates for your sales page:
• Cash Revelations
• Tutspress
• In Deziner
Okay, so let's say that you downloaded a free template but you don't have your own website to
host the file. This is pretty easy to get around by using a free Dropbox account. If you don't
already have an account, you can get one here. Once you have signed up, activate the account
via the confirmation email and then logiin.
You should see a screen with a few folder icons. One of the folders will be named “Public.”
Click on this folder and it should take you to a new screen that is basically blank. Click on the
upload icon near the top right hand side of the screen. See the screenshot below.

© Ashly Lorenzana 2012

This should bring up a popup window that will let you choose files from your hard drive to add
to your dropbox. Please note that any files you upload to your public folder will be visible and
accessible by anyone who clicks on the link to one of your files.
For this reason, it's best to not upload your actual product files to the same folder. Instead,
create a new folder within your public folder and give it an obscure name. Upload the product
files in a new folder, if you choose to use Dropbox for hosting your product instead of JVZoo.
This is another free option for those of you who do not have a website, though JVZoo is likely
more secure than using Dropbox for this.
Okay, so find your HTML sales page on your hard drive and upload it to your public Dropbox
folder. Once you have done this, the file should appear on the screen. What you need to do
next is right click on the file and choose “Copy public link” from the menu that pops up (it
should be the first menu option).

© Ashly Lorenzana 2012

This will bring up another popup window with a link and a button to copy it to your clipboard.
Click it and then you can close this window.

Next, go back to your product setup screen in JVZoo. You want to paste the link we just copied
from Dropbox into the field that asks for your sales page URL. See the screenshot below. If
you want to go this route, you must choose the radio button that specifies you are using an
externally hosted sales page.

© Ashly Lorenzana 2012

Product Quantity & Customer Support
There are a couple other details that JVZoo asks for when setting up your products. You will
need to decide if you plan on selling unlimited copies of your product or if you wish to limit
the number that can be sold.
While limiting the quantity may seem backwards if you want to make sales, there are some
valid reasons to use limited quantities in some cases. For example, if you are selling a software
then you probably don't need to specify a quantity.
On the other hand, if you are selling eBooks with private label rights then you should probably
limit the number of buyers so that the content does not get too saturated on the web, since
this would take away from the value of the product.
In fact, you may attract more buyers for your private label rights products if you DO advertise
them as limited. This creates both a sense of urgency and gives buyers the impression that
they are getting in on a sweet deal that they don't want to miss.

Next, you will need to provide either an email address or a link for your customer support.
This will be the method that buyers use to reach out to you when they have a question about
your products or need help with any products they buy from you. Just make sure it is an email
address which you check often and be sure that you take good care of your buyers, or they may
file disputes in Paypal and could jeopardize your account, which will cause you some big
headaches for sure.
And unless you are selling eBooks with private label rights or something of that nature, then
you probably won't want to limit the quantity so that you can maximize your sales and profits.
In that case, just leave the quantity field blank when setting up your proudct.

© Ashly Lorenzana 2012

Product Delivery Options
Next step of the setup process is to decide how your product files will be delivered to buyers.
JVZoo gives you two options: you can host your own download page or you can upload the
product files to their website for secure delivery after a purchase is made.
Hosting your own download or thank you page is a better option for more experienced
product developers who are running their own sites and have set up secure download pages
for previous projects. If you are new to this whole process, it's probably better to upload your
product to JVZoo for delivery.
However, if you decide you would prefer to use your own download page then you will need to
host it somewhere (you can use Dropbox again, but note that it is not a very secure option).
You will need to enter the URL where your download page is hosted in the fields shown below.

© Ashly Lorenzana 2012

Adding JVZoo Buy Now Buttons
In order to sell your product through JVZoo's platform, you are required to place one of their
buy now buttons on your product sales page. However, if you have chosen to create an instant
sales page through JVZoo instead of hosting your own page, you don't have to mess around
with this step as the button will already be in place after you have entered your product details
and setup your instant sales page.

If you are using your own sales page, you will need to click on the button beneath your
product name that says “Buy Buttons.” This will take you to a page with a list of examples that
feature all the different styles available for your button. Beneath each one is a short HTML
code that you will need to insert on your sales page.
When you have chosen the button design you want to use, select all of the code in the box
below it and copy it to your clipboard, then paste it in a new notepad file for safekeeping.
Implementing the HTML code on your sales page will be slightly different depending on
which content management system you are using or how your website and page is set up.
For example, if your sales page is an HTML file then inserting the code is pretty easy to do. If
you already sell your product outside of JVZoo, then the best approach is to simply make a
duplicate of your original sales page and replace the HTML for your buy now button with the
code from JVZoo and safe the new file.
If you don't already sell your product elsewhere, then just pick the best spot in the sales page
you have created for the button and paste the code in that place.
If you are using Wordpress, which many of you probably are, then it's pretty easy to add a
JVZoo button to any page or post on your site.

© Ashly Lorenzana 2012

To do this, simply switch from the visual editor to the HTML editor by selecting the correct
tab when you have created a new post or page. See the screenshot below.

Once you have selected the HTML tab, you can paste your JVZoo button code anywhere
within your post (or page). After you have done this, you can just switch back to the visual
editor to finish setting up the content on your sales page.

© Ashly Lorenzana 2012

Setting Up an Affiliate Program for Your Product

JVZoo is probably the single easiest way to start an affiliate program for your digital product.
While popular alternatives such as Clickbank may seem more appealing, you should
remember that they come at a much higher price. Not only do they have very specific
requirements for all vendors, but your product must be manually approved before you can sell
it in their marketplace and you must also pay a fee of $50 to get your product listed with
them.
One of the greatest advantages of selling through JVZoo is that you don't pay anything out of
pocket. They do take a small percentage of your sales, but it's very reasonable.
While adding an affiliate program for your product is optional, there is really no reason to skip
over this important step. I recommend you include one and set the commission to at least
%50. Anything less (unless your product is priced relatively high) will fail to attract much
attention from affiliates. You should give them good incentives to promote your products and
help you make sales.
Remember that you have full control over the commission rates you want to offer for your
affiliates. There is no right or wrong number for this. You also want to be sure that you select
the checkbox to list your product in JVZoo's marketplace, so that affilaites and buyers can
both find it.

© Ashly Lorenzana 2012

Best Practices for Affiliate Marketing
It's important that you understand the process of approving affiliate requests before you dive
into all this. As JVZoo will warn you, approving affiliates who you do not know or trust is very
strongly discouraged. The reason for this is that many affiliates engage in blackhat practices
and will spam people, lie to them and do all sorts of shady stuff just to make a sale and then
run with their commissions.
In order to avoid this, you must manually approve
each and every affiliate request. I know this can be
a bit of an annoyance, but you will thank yourself
down the road. Blackhat affiliates can cause you all
sorts of trouble with your Paypal account, your
JVZoo account and more!
You also have a space when setting up your product
to specify any requirements you have for
acceptance into your affiliate program. It's a good
idea to include some basic rules in this field to save
yourself and others some time.

You should cover things like:

• What methods of promotion do you allow for this product?
• What websites will the affiliate be promoting your products on?
It's also helpful to require that all affiliates contact you first through JVZoo's message system.
Some of them will do this to begin with and won't have to be asked. They have the option of
including notes in their request, and many will. Take the time to read what they say and make
informed decisions when approving affiliates you don't know.
In most cases, you will want to choose the option that says “Delayed” when approving new
affiliates that you aren't acquainted with. This means that their commission will be held for a
period of time before it is realeased to them for any sales of your product. This ensures that
the money is still available to process any refunds that might be requested within the time
frame specified in your guarantee.
Which we haven't covered yet. So let's talk about that for a moment. You will need to decide
what your refund policy is going to be. There are several options here, so we'll run over a few
of the most popular models.
1. Full 30, 60 or even 90 money back guarantee. This means that you will refund any
purchases within one of these time frames, with no questions asked. People love this
type of guarantee and it is likely to increase your sales. However, you should also take
note that this type of guarantee will also attract serial refunders and you will not get to
keep as much of your profit, obviously.
2. Same as above, but requires buyers to give the product a fair test run before requesting
a refund. One common approach that uses this type of guarantee is when a product

© Ashly Lorenzana 2012

 creator offers to refund purchases on a case-by-case basis on the condition that the
buyer reaches out and emails them to explain why they weren't satisfied with the
product.
3. No public mention of a refund policy, but falls back on #2 when it comes up. The main
advantage of this type of policy is that you are not held to any guarantee since you did
not come out and make it known what your position was on the topic. This allows you
to take refund requests on an individual basis, which certainly has some appeal.
4. Last but not least, there is always the option of offering no requests at all, period. While
you get to keep most of the money you make from selling your product, but don't
expect to get good responses from buyers. They may file disputes in Paypal,
jeopardizing your account and may even take it a step further and file chargebacks on
their credit cards. These are things you want to try and avoid.

© Ashly Lorenzana 2012