Introduction:

Herbal Ginseng Juice by Green n Good Company is the newly launched concept of attracting
customers by the health benefits of the Ginseng Juice due to the growing health concerns
amongst people of Canada. The pandemic's weeks will continue to affect everything from
consumer food choices to manufacturers' capacity to satisfy demand. (Chris Casey, 2022).
Post- Covid the growing concerns of low immunity and virus attacking the low immunity
bodies adapted people to consume healthy food and beverage to increase their immunity for
survival. Green n Good grabbed the opportunity launching the Ginseng infused herb to make
itself a prominent brand due to the trending demands of the healthy habits.

One of the most common causes for a launch's failure is that the product does not match
market demand. (Robert, 2019). Green n Good adapted the market demand of healthy food
and beverage. Entering a new market necessitates the development of a long-term plan that
clearly sets the target market's major user demographics (Robert, 2019). The product-
Juices Infused with Ginseng are clearly targeting the wide range of customer being consumed
by all age segment of people. This is a great opportunity for the company to penetrate in the
market, make awareness, make the products habitual to the people and ultimately get a good
hold in the market.

The new advancement in the technology from launching till the selling has revolutionized the
world and made the process so easy. (Dyson, 2021). The product Ginseng Juice has been
planned for sleek and economical packaging and various advanced channels for promotion in
order to get a prominent position in the market compared with its competitors.

Problems:

The research shows that in the previous month i.e., May 2022 more than half of Canadian
adults aged 18 to 79 used at least one allopathic prescription medication. According to new
findings, 55% of adults aged 18 to 79 used at least one allopathic prescription medication in
the previous month, 36% used two or more, and 24% used three or more. Allopathic
Prescription medication use increased with age (taking one or more medications: 38% at ages
18 to 39, 56% at ages 40 to 59, and 81 percent at ages 60 to 79; taking three or more
medications: 7% at ages 18 to 39, 22% at ages 40 to 59, and 52% at ages 60 to 79). Overall,
55 percent of females aged 18 to 59 reported using allopathic prescription medications,
compared to 38 percent of males, while there was no significant difference between males 80
percent and females 81 percent among those aged 60 to 79 (Canadian Health Measures
Survey 2016 and 2017, and 2018 and 2019). Furthermore, the National Institute for Health
and Clinical Excellence claims that both high and low doses of allopathic medicines are
harmful to one's health. It can harm the organs and body when used for longer periods of
time. It also appears to put the patient at a higher risk of developing negative addictions and
habits (NIHC, 2022).

From the findings, it’s clear how allopathic medicine are dominating the market and how
they are negatively impacting the people life and health. Allopathic medicine although gives
an instant relief but it comes with adverse side effects on the health and body of the human
beings. People also tend to get addicted by the allopathic medicines.

Solution:

Traditional herbal products have been used by societies all over the globe to satisfy their
healthcare requirements for ages. Despite current products and technical developments,
worldwide demand for herbal products is increasing. In reality, the sector is projected to be
worth $60 billion every year. Many individuals choose to utilise natural therapies because
they correspond with their own health ideals and are more economical, accessible, and safe
than traditional pharmaceuticals (Dimaron, CEO of Healthline, 2022). The research shows
that the herbal products have been used singe ages and the products are most relied and safe.

According to the World Health Organization, 45 percent of the people in Canada are utilising
herbal products for basic healthcare requirements. And the treatment is found to be mostly
effective as it eradicates the issues from the roots (WHO, 2019). Therefore, by promoting and
selling the herbal products and making awareness about the products will help people to
switch from allopathy to herbal products, ultimately benefitting the people more effectively.

Opportunity:

Producers are focusing on offering protein and vitamin-rich supplements due to increased
demand for healthy foods and changing consumer lifestyles, which is helping the Canada
functional foods and natural health products industry grow. Over 45 percent of Canadians are
thought to fall short of the recommended level of immunity-boosting products, putting them
at risk for the corona virus. In addition, 43.2 percent of people were estimated to have a high
risk of lung disease, while only 1.5 percent had a low risk. (EMR report, 2020). Ginseng
Juice is projected to have a large customer base, an appealing healthy supplement, good gross
margins, and a large number of target consumers in a diversified, affluent nation like Canada.

In the recent survey shows consumer interest in and buying power for healthy food and
beverage is increasing, which creates potential across markets, particularly as consumer
spending recovers (Shawn and Warren, 2022). Therefore, Ginseng juice as a product have a
huge potential to target a wide range of customers and high market share.

Technology:

To make product packaging more consumer, brand, economical, and ecologically friendly,
the packaging industry is embracing smart, sustainable, and cost-effective solutions. The
internet of packaging, active packaging, and nanotechnology are three important packaging
industry developments that allow smart packaging. However, because the COVID-19
epidemic has kept people at home, internet shopping packaging poses a severe waste
production concern. As a result, biodegradable, recyclable, and edible packaging technologies
are accelerated by start-ups and scaleups. Simultaneously, the use of 3D printing and robotic
packaging streamlines packaging operations and lowers prices for consumers (Ivy, 2021).
Additionally, Artificial intelligence (AI) improvements in recent years have resulted in more
intuitive reporting, as well as the automation of typical marketing activities such as site traffic
monitoring and search engine optimization for organic reach. (Furqan, 2022)

The advancement in packaging for economical and sustainable benefit is what Green n Goods
is going to implement. These strategies will help Green n Goods to be better than their
competitors. Also, through Artificial intelligence software’s Green n Goods will be going
track down the consumer behaviour on their website of what each consumers are interested in
and then making strategies accordingly to target each customer specifically.

Competitors:

Knowing one's competitors is the core analysis before launching a product in the market. In
general, two rivals should be considered: direct and indirect competitors. A direct
competitor markets the exact same item to the exact same market in the exact same manner.
While, indirect competitor is attempting to reach the same market while providing something
different (Wiley, 2022).

Green n Good direct competitors are Intra-lifestyle with the Ginseng Product juice $60/1L,
herbal Canada with the Ginseng Product juice $70/1L, drink juice CO with the Ginseng
Product juice $40/1L, bolt house farms with the Ginseng Product juice $80/1L, bloom
organic bazaar with the Ginseng Product juice $45/1L, green house with the Ginseng Product
juice $35/1L, healthy planet with the Ginseng Product juice $75/1L and booster juice with the
Ginseng Product juice $35/1L.

Company Name Competitor Type Product Name Price

Intra-lifestyle Direct Juice infused with $60/1L
Ginseng
Herbal Canada Direct Juice infused with $70/1L
Ginseng
Drink Juice CO Direct Juice infused with $40/1L
Ginseng
Bolt House Farms Direct Juice infused with $80/1L
Ginseng
Bloom Organic Direct Juice infused with $45/1L
Bazaar Ginseng
Green House Direct Juice infused with $35/1L
Ginseng
Healthy Planet Direct Juice infused with $75/1L
Ginseng
Booster Juice Direct Juice infused with $35/1L
Ginseng

Company Name Competitor Type Product Name Price

Whole Foods Indirect Juice infused with $55/1L
Market Ginseng
Canadian Organic Indirect Juice infused with $65/1L
Growers Ginseng
Mary Whales Indirect Juice infused with $55/1L
Ginseng
Korean Ginseng Indirect Juice infused with $75/1L
Ginseng

Green n Goods indirect competitors are Whole foods market with the Ginseng Product juice
$55/1L, Canadian organic growers with the Ginseng Product juice $65/1L, Mary whales with
the Ginseng Product juice $55/1L and Korean Ginseng with the Ginseng Product juice
$75/1L

Marketing:

While many marketing concepts stay constant year after year, the tools firms utilise to
achieve marketing success change dramatically. Advertisements in newspapers were formerly
prevalent. Digital advertising and artificial intelligence now play crucial roles in commercial
marketing strategies. Every year, additional technical innovations emerge for businesses to
consider. Those that keep ahead of the curve may even achieve new levels of marketing
success. (Benett, 2019)

According to the State of Conversational Marketing research from revenue acceleration

platform Drift, almost 42% of customers utilise conversational AI and chatbots to make
purchases. Despite this, the majority of small company owners polled indicated they did not
utilise technology. Even if the business is engaged on other activities, chatbots and
increasingly complex conversational AI can answer consumers' fundamental queries at any
time of day or night. Additionally, SEO and keyword techniques have maintained their
dominance. The Page Experience Algorithm from Google is set to debut in March 2022. The
SEO tool will evaluate, among other things, loading speed, interaction, visual stability, and
HTTPS security. (Collin, 2021) Therefore, Green n Goods have planned to use AI
conversational AI and ChatBots, SEO strategies to drink traffic on to the website targeting
people of Canada geographically, psychologically, and demographically.
Customers provide firms with personal information on a regular basis, ranging from
purchasing habits to preferred items to the best methods to contact them via advertising and
marketing activities. Customers want a return on their data sharing, whether it's in the form of
more tailored marketing or targeted coupons/deals. (Simon, 2021). The information can be
tracked by AI software and can be used by Green n Goods to target the customer by social
media, email and ad campaigns.

Sales:

Every sales team should have its own strategy and procedure for qualifying, engaging, and
converting both inbound and outbound sales leads. Both your team's inbound and outbound
sales strategies should include the traditional features of a strong plan. Customers and
prospects' attention is often divided by internal objectives and competitive pressures. Pricing
pressures, limited timelines, and aggressive procurement procedures have all resulted from
competition. Salespeople don't need to be louder to be effective; they only need to adjust their
pitch.

To make their message resonate, effective salespeople do research on their prospects. This
preparation is essential not just for having more interactions, but also for having meaningful
discussions. Keep these crucial elements in mind to effectively conduct sales discussions
during inbound or outbound sales calls (Richardson, 2018). The sales team of Green n Goods
are specialised people who have a great experience in the local market. The experts knows
about the business objectives of the company and where and how they will find the right
customers. For efficiency, the KPA’s for each sales employee has been designed to track
down their efficiency for their work.

Sales development representatives may acquire lead information and execute prospecting
activities more effectively if they use the correct CRM and sales software to support their
goals (Knorr, 2020). Therefore, Green n Goods sales employees will use ‘Salesforce’ as an
advanced tool to acquire the prospect information and to manage the data effectively.
Management Team:

In workplaces, team management can determine whether a team or company will reach its
goals and KPIs, how processes and culture are forged, how employees are treated and
retained, and more.

Financial Projection:

The team of Green & good have figured out minute details to make this project feasible and
most important part of it is to have a good financial planning. Brainstorming and after
discussing a lot with all the entrepreneurs who have successfully started their business we
came across below projection for our product. As seen in below figure we are going to sell
our product at $34.99/unit which is a very competitive price as compared to our direct rivals.

Our total COGS will be around $23.5 and will be targeting a profit margin of 38.3% for 900K
units sold in 1st year of operations. All the marketing, maintenance, operations, depreciation
cost is included in COGS and projection of sales and expenditure are been shown for the next
5 years. Also we have planned to get less reliable on supplier by taking a piece of land on
lease for 5 years once we have handful of experience on handling the characteristic of the
product this will help us to be consistency in the raw material throughout the year and will
reduce our raw material cost to great extent.
 Financial Projects
Cost/Unit 2nd Year 3rd year 4th year 5th year
Selling price $34.99 $34.99 $34.99 $34.99 $34.99
Raw Material 9 9.2 9.5 8.75 8.5
Transportation of Raw material 1.5 1.5 1.5 1.35 1.25
Manufacturing Cost 4 4.2 4.5 3.5 3.25
Packing & Shipping 1.25 1.25 1.25 1 1
Rental Cost for Pop up store 5 5.5 5.5 5.5 5.5
Marketing Cost 1.25 1.45 1.5 1.5 1.35
Miscellenous Cost 1.5 1.5 1.5 1 1
COGS 23.5 24.6 25.25 22.6 21.85
Profit 11.49 10.39 9.74 12.39 13.14
Profit Margin in % 38.3 34.63 32.47 41.30 43.80

Projection of Unit Sold/yr 900000 1035000 1190250 1725863 3020259

Revenue $31,491,000.00 $36,214,650.00 $41,646,847.5 $60,387,928.88 $105,678,875.53
Tax Federal(11%) $3,464,010.00 $3,983,611.50 $4,581,153.23 $6,642,672.18 $11,624,676.31
Revenue After tax $28,026,990.00 $32,231,038.50 $37,065,694.28 $53,745,256.70 $94,054,199.22
Gross Profit $6,876,990.00 $32,231,038.50 $37,065,694.28 $53,745,256.70 $94,054,199.22

Current Status & Financial Sought:

As things stand for today we have one of the investor (F&B investors) from the Toronto who
has agreed to invest in our project. Also we are going to spend some of the finance from our
own this will help us to be not completely independent on the investors. For Ads purpose we
have made few proto types of the juices for branding and marketing so that it can be
displayed and few of our customers can try it by their own.

We are offering 3% equity over a 40% interest per annum for you to invest in our project as
we have estimated to start this we need $21.15M.

Initial cost required for project $21,150,000.00

Break up Name of Investors Return Of Interest 5 yr/CAD Remarks

$3,172,500.00 Own Money 0% 0 -
$7,402,500.00 F&B investors 35% $2,590,875.00 Given 2 % Equity
$10,575,000.00 Roger 40% $4,230,000.00 Offering 3 % Equity
$21,150,000.00 Total $6,820,875.00
Summary:

Ginseng Juices by Green n Good is the concept launched after a thorough analysis of the
problems faced by the people of Canada like dominancy of allopathic medicines in the
market, continuous habits of consuming the allopathic medicines, side effects associated with
the allopathic medicines, less awareness of the benefits of herbs like Ginseng and
unrecovered illness from the roots and further in solutions every aspects is taken into
consideration before deciding the product wherein promoting and selling the herbal products,
targeting wide range of customer base and ease of availability of herbal products are
projected to rectify the problems.

The target market of the product is wide with ease of availability, every age group of people
in Canada can easily consume. Initially the product is projected to be launched only in
Canada due to rules and regulations targeting the fitness enthusiast, illness suffering and
health concerned people.