MKT 4003 – CRM -

S22

In-class Group Assignment

Instructor: Rutul Sharma

Contact: rutul.sharma@cestarcollege.com

Value: 10.0/100.0 points

Due Date: as per Evaluation Timetable

Primary sources: Course Material

Secondary sources: As determined appropriate by the students.

1. Purpose of the Assignment and Learning Outcomes

Upon completion of this assignment, students have

 Presented a business case justifying the implementation of a new CRM system in an
organization.

2. Instructions

1. Please read and discuss the white paper (posted on Moodle).

2. Based on your discussion:
a. Describe 10 major points that the paper presents in a bullet point format. Each
point must be described in 1-2 sentences only in your own words (do not copy
and paste or use lengthy discussions).
b. Select ONE company (B2C, has operations in Canada) and build a business case
justifying the implementation of CRM/Data Science. It must include the following
points (2-3 sentences per point in your own words, once again, it is the quality of

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 MKT 4003 – CRM -
S22

the critical thinking and understanding of the subject that counts; do not copy
and paste)
i. Name of the company, its products, its market/industry
ii. Business challenge(s) that the company faced before implementation of
CRM/Data Science
iii. Efficiencies/improvements that were/could be gained because of the
implementation – bullet point format, one descriptive sentence per bullet
point
iv. Process of serving customers/doing business after the implementation
v. Conclusion – i.e. what was/would be gained as a result of implementation
of CRM.

3. Formatting and Submission Information

a) This assignment is to be completed in groups in class.

b) The assignment title page must include:

i. Student names and IDs
ii. Name of the assignment
iii. Name of the course
iv. Date of submission
v. References (APA style)

c) Students are reminded to format their assignment template with a cover page and page
numbering.

d) The assignment must be original and written by the students. Plagiarism and/or cheating
offenses will be reported as per policies and procedures in place.

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 MKT 4003 – CRM -
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4. Rubric

Elements of Report F (0-49) D (50-59) C (60-69) B (70-79) A (80-100)

Content: Problems Problems with Problems with Problem with Strong content,
All points are discussed in depth and based on and with several 2 or 3 content one content excellent evidence,
relevant to course content. Points are presented many content areas areas area logical argument,
based on the facts and evidence. There are no content correct tone,
unsupported claims and exaggerated language. areas discussion based on
Discussion is professional and focused on the facts.
questions.
Layout of Report: Headings are appropriate and Missing Problems with Problems with Problem with All required
visually appealing, layout on each page is many several 2 or 3 required one required features present
professional in appearance, page numbering is required required elements element
present. All text and charts/tables are properly elements elements
edited and readable.
Mechanics and style: More 5-6 errors 3 or 4 errors 2 errors Zero to minimal
Free from any spelling and grammar errors, than 7 errors
appropriate business writing style and level of errors
formality, paragraphing correct, appropriate and
varied vocabulary. Proper APA is used.

Tips for a Successful Assignment

A. Planning

i) Ensure that you are clear about the instructions and expectations for the
assignment.

ii) Ensure you understand the concepts focused by the assignment (and provided in the
course materials).

iii) Before you start composing your assignment, you may want to prepare an outline
mapping out all the information you collected and how it fits in the assignment
topics (and structure) you must cover.

B. Pacing the work

i) Estimate how much time you plan to allocate to planning, drafting, and revising your
assignment.

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 MKT 4003 – CRM -
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ii) In the planning phase, you may want to have a time interval between collecting and
triaging information. This will ensure you will not rush in using information that may
not be useful, or using it solely due to time constraints as opposed to the worth of
its content.

C. Organising your assignment

In addition to following the instructions, please ensure to spell check your assignment,
check format, and the final visual appearance of your document.

D. Formative feedback before submission

Please discuss with your instructor the option to submit your assignment in draft for
formative feedback before final submission for marking.

Policies

Referencing – For referencing and/or citations, please use APA guidelines found at
https://owl.english.purdue.edu/owl/resource/560/01/. Verbal citations must be referenced and
documented in separate pages as Appendixes embedding interview scripts.

Plagiarism and Cheating – Plagiarism and/or cheating offenses will be reported as per
policies and procedures in place. Any evidence of cheating/academic offense will result in
having the assignment rejected and a mark of zero, as well as the offense documented by the
instructor with the administration.

Late assignments/assignments not submitted/Make ups – Please refer to the “Late

Missed Tests and Assignments Policy.” Requests for extension of deadlines must be discussed
with instructor. There is no expected commitment that an extension will be granted
automatically. Approval of extensions is at the discretion of the instructor. Assignments not
submitted will result in a zero mark.

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