Individual Leadership Brand 1

HUMA 76 Culture, Leadership and Management

Individual Leadership Brand

Instructor Name -

Student Name –

Student Number –

Date – 10 August, 2022

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Introduction

Every person has a personal leadership brand which conveys our identity and values
about which we may not be aware of. This leadership brand differentiates us from
others and helps us to communicate in a better way about our strengths, values and
beliefs. Leadership brand inspires faith and makes employees of the organization
believe in the values and culture of the organization. In this assignment, I will
develop my personal leadership brand and will discuss how this will help in leading
the organization through development of a Leadership Brand Statement. The
competencies and the leadership elements that make a leadership brand will be
discussed in a comprehensive manner. ("How To Create Your Leadership Brand",
n.d.)

Leadership Brand Statement

As a leader, I believe in making a difference in the lives of people. My purpose

is to create and develop professional skills and abilities in my team and help them to
grab the best opportunities coming in their way. My goal is to make them self
dependent so that they become an asset to each organization they join in the future.

My values as a leader are empowerment of people, passion and commitment

and working with cooperation with team members to achieve common goals. My
strengths are situational awareness and excellent communication that I will use to
motivate and inspire my team and create high performance organizations.

I will relate to my followers by trusting their potential and providing them

respect to earn their trust and will try to help in their weak areas so that they get a
chance to improve their skills. The situations where I want to be a leader are when
there is a problem to be solved and challenges are immense to reach the desired
goal. My priorities are to get the best out of these challenges so that continuous
improvement and learning can help me in my career.

Personal Antecedents

Personal Antecedents are the values which are inherited in a person from their
ancestors. My personal antecedents as a leader are supporting others, helping
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others, solving problems effectively, time punctuality, respect, commitment, passion,

enthusiasm and work oriented, concentration, trust and honesty etc. These are the
values that are present in my genetics and are continued from my ancestors.

Leadership Style

I believe in Transformational Leadership style in which my focus is always to

inspire my followers and team members to get more than their existing potential by
transforming their qualities and emphasizing change in their behavior. I follow this
leadership style because this focuses on transforming people and it is a people-
oriented leadership style that is pertinent to organizational success. This focuses on
realizing the true potential of followers and developing their strengths to reach the
highest possible goal. This is also important because the focus lies on the future that
is needed for continuous improvement in an organization. ("The 5 Leadership Styles
you can use & How to implement each in 2022", 2022)

Relation to Leadership Theories

My leadership brand is related to “Great Man Theory” as this theory suggests that
leaders are born not made or leading ability is inherent. I believe that qualities like
supporting others, helping others, solving problems effectively, time punctuality,
respect, commitment, passion, enthusiasm are inherent in me since birth and This
Great Man Theory perfectly applies to my leadership brand.

The second theory which is related to my leadership brand is “Contingency

Theory” as Hodgson and White who were two researchers believed that there is no
best form of leadership applicable in all situations. Instead we must find balance
between behavior, needs and context of situations. We can say that effective
leadership is not judged by right qualities but the ability to evaluate the needs of our
followers and the situation to solve the problems which are present in my traits of
leadership. ("Leadership Theories", 2022)

Expectations and Goals

My expectations and goals for the future are that I want to lead by example so that
my followers follow me due to trust and respect. I do not want to be an autocratic
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leader who knows how to make others work with pressure but I aspire that mutual
cooperation and involvement of followers is must to have inclusive leadership from
both sides. I expect that I always have that ability to motivate others in a
collaborative manner. I expect my followers to follow integrity and basic values of
organization like honesty, trust, respect and confidence. These values will help me
collectively to achieve the best outcome in the future as a leader.

Concerns

The concerns for my leadership brand are lack of effective communication and
failure in making a difference in the life of others as my leadership brand is totally
dependent on the value delivered to the followers. If at any point of time, followers
are not able to know their true potential and improve themselves, I will feel aggrieved
and this is a concern that I am worried about. The other concerns are issues of trust,
dishonesty and disrespecting others in a team because these values are extremely
important in my leadership qualities.

Conclusion

In conclusion, I will state that my leadership brand is people oriented and I will work
towards the betterment of people as a leader. My leadership qualities and
expectations also revolve around maintaining values in the organization. I believe
that this type of leadership will sustain for the long term in the future because this is
based on the mutual cooperation and understanding values of the organization.
Making a difference in the life of others is the foundation of my leadership brand that
will be maintained throughout my life.
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References

How To Create Your Leadership Brand. Her New Standard. Retrieved 11 August
2022, from https://hernewstandard.com/how-to-create-leadership-brand/.

Leadership Theories. Corporate Finance Institute. (2022). Retrieved 11 August 2022,

from https://corporatefinanceinstitute.com/resources/careers/soft-skills/
leadership-theories/.

The 5 Leadership Styles you can use & How to implement each in 2022. IMD
business school. (2022). Retrieved 11 August 2022, from
https://www.imd.org/imd-reflections/reflection-page/leadership-styles/#_5.