Question:

Select an advertising campaign of any one brand. Then analyze the ad campaign. Provide
the following information of the brand.
1. Agency
2. Camping title
3. Message
4. Camping goal
5. Target audience
6. Advertising mediums
7. Track Metrics and KPIs
Answer:
I choose Dettol for analyzing the ad campaign.

1. Agency
Dettol use marketing service ad agency for promoting its campaign. Dettol has unveiled a new
marketing strategy under the strapline The Reckitt Benckiser brand has launched a new website
www.dettol.co.uk/missioforhealth and Facebook page to start the campaign.
The website is designed to help mums create a healthy home and includes tips and articles. It
features advice from Dr Dawn Harper of Channel 4’s Embarrassing Bodies, BBC’s hygiene
expert Dr Lisa Ackerley from Secret Tourist and Watchdog and other experts.
2. Camping title
The title of the campaign is “Mission for Health”
3. Message
Dettol camping mission for health gives message to new mums to create a healthy home and
includes tips and articles. It also gives message of to do charity for Save the children.
 4. Camping goal
The campaign goal was that Dettol will donate 20p to Save The Children for every person who
“likes” the Mission for Health Facebook page and has a target of £20,000. It is also partnering
with Save The Children’s initiative to work with health visitors targeting lowincome families
who have had a baby in the past 12 months.
The brand will also provide schools with materials that work with the curriculum and help
children develop healthy hygiene habits.
5. Target Audience
Dettol Targets the new mums and communities and ties-up with charity Save The Children for
this campaign. Dettol also Targeting lowincome families who have had a baby in the past 12
months.
6. Advertising medium
Dettol used social media, Facebook Google for advertising this campaign. Its create a website
and a Facebook page too. Dettol will donate 20p to Save The Children for every person who
“likes” the Mission for Health Facebook page and has a target of £20,000.
7. Track Metrics and KPIs