UNIT FIVE ASSOCIATES

GOLD SEARCH (SEASON ONE)

The Gold Search is a programme aimed at creating a platform to discover hidden talents at
their infant and untapped stages, manage, groom and nurture them into skills while improving
standards of education, encouraging hard work and offer support if need be. It is completely
educational with a bit of entertainments from extracurricular activities to keep the whole
experience worthwhile and lively.

ORIGIN
The Programme draws its origin and relevance from the need to discover hidden talents
embedded in children, mostly children between the ages of 10 years to 18 years which is
often difficult due to the state of the economy and other pending factors which include; Poor
background and absence of a platform to showcase and be discovered, among others. These
ages are usually found in high schools. The originator of this programme is Unit 5
Entertainment, a subsidiary of Unit 5 Associates. Unit 5 Associates is a multi-merchandise
company that has entertainment as one of its component, thus, "Unit 5 Entertainment".

The programme lays its emphasis on supporting the educational curriculum for a growing
Nigerian child between the ages of 10 to 18years. Its core focus is the reactivations of high
school clubs, reigniting the competitive spirit between schools which will further aid in the
personal development of individual skills in the course of the inter-school competitions. This
program will help secure young promising talents and safeguard them from dying-off because
the necessary platform to be discovered and nurtured into a skilled individuals that may
become entrepreneurs (employers of labour). The programme will run across each and every
high school in Akwa Ibom state irrespective of nature of ownership, distance or location.

This programme is covered by the Tourism angle of our company. Educational Tourism is a
tourism pattern that is considered an approach to continuing education and acquiring
knowledge either through experience, interactions, travels etc. In the course of this
programme, students from various schools will be interacting with unfamiliar standards,
either high or low. They will be opportune to learn from experience good or bad (as a winner
or not), interact with other schools etc. This in its self is Education through Tourism or
Educational Tourism and it falls directly into our nature of business giving us the jurisdiction
to carry it out.

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During these inter-school interactions through competitions of the various clubs, every school
will strive to be better, see what they’re lacking in terms of competent staff, facilities, well
defined curriculum etc. Through this programme, parents will see how their wards perform in
school, how the school their wards attend can improve in terms of standards, Staff, etc as we
will be investing much in media publicity as we intend to discover and showoff hidden
talents in these minors during the course of every project in this programme.
The various projects includes: inter-school football tournament, quiz, debates, spoken word
competitions, essays, spelling competitions, science fair, scholarship examinations, chess and
scrabble competitions, cooking competitions and lots more. Where winners from the different
categories will be awarded various prizes for their hard work as individuals, as a team and as
a school.

SIGNIFICANCE
Given the current state of the nation, the timing of this initiative is perfect as students round
the nation lose hope in the Public Tertiary Institutions on a daily basis due to the continuous
industrial actions carried out by different unions in these institutions and seek other means of
developing themselves as other private institutions are only affordable to few. The
programme seeks to provide an alternative by creating a platform where these young
promising talents can be discovered at their infant stage before being subjected to a system
that doesn’t support their individual growth and if possible, be granted scholarships by these
institutions that would have been unaffordable in a different situation.

This programme seeks to by-pass financial capacity, location, tribalism and nepotism to bring
out the best in every student through competitive spirit and encourage hard work .This
programme will encourage parents in even rural areas to send their children to school no
matter the school as it (the programme) will not discriminate against any school but give
them all equal chances at being discovered.

It is a known fact that inter-school competition better prepares students for the battle in the
labour market, where different standards are put to test to see which is best or most
preferable. This will in turn motivate the schools to either up their standards or maintain it.
This is ultimately in the benefit of the students. This programme will investigate and expose
the state of schools in both rural and urban areas in terms of infrastructure, learning
environment, etc and seek external intervention in our own ways to enable us secure the
future of these students as we will be visiting each and every school in the course of the
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programme. All things being equal, the Gold Search initiative should change the narrative
from the grass root level.

MODUS OPERANDI
As earlier stated, this programme will achieve its goal by reactivating the clubs in every high
school in Akwa Ibom state. Reasons being that each school will be competing through their
clubs thereby subjecting each student to find their passion and belong to a club through which
they can be discovered in the course of this programme. These clubs include: Science club,
Math club, Red Cross, Music club, Fine arts/Poetry club, Home Economics club, Chess and
Scrabble club, Press/Debates club, Sports club, Drama/Dance club.

The initial purpose of establishing these clubs in secondary schools was to enable students of
each school have a fair chance at discovering their talents/passion early so as to know what to
venture into in the Tertiary Institutions. These clubs lost essence and became dormant as
there has been an absence of a platform to keep them active. This has in turn had a
trickledown effect on the general population as late discovery causes students to venture into
the wrong fields, graduate with no passion or love for their discipline and end up
unemployed. Others discover their dreams after years spent in the wrong departments in
Tertiary Institutions and find it extremely difficult adjusting to what they actually have
passion for, while some never do.

Unit 5 Associates through Unit 5 Entertainments, seeks to revitalize all those clubs by
creating a platform called "Gold Search" where every club has a chance to compete every
academic year and young promising talents can be spotted, appreciated and nurtured to grow
into skills if need be. This is a way to encourage the entrepreneurship spirit, and if carried out
consistently, it can solve a lot of unemployment problems in the near future. By way of
support, the program may offer provisional scholarships to some extra ordinary talents
discovered through her sponsors and partners through the course of this programme.

This programme will be split into the four quarters of the year to achieve ease in execution
and thorough focus on each project, where it will obey the high school calendar during the
cause of its execution. During these periods, professional brands that specialize in some areas
will be contacted just as there will be a series of endorsements from the state government and
other relevant organizations.

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Unit 5 will reach out to every high school in Akwa Ibom state to notify them through our
letters on the reactivation of these clubs and further advice each school to start up a club if it
had never existed to create room to groom any of such talents to compete and be discovered.
Communications will not cease as we will follow up through emails and phone calls to make
sure each school gives her pupils the opportunity to be seen and heard. After all schools have
been duly notified, Unit 5 will then begin her series of projects with clubs that can easily be
found in schools and keep notifying each and every school to keep activating each club in
preparation to compete when the time comes.

As these notifications take place, Unit 5 will begin an intensive online and offline publicity
tour to make sure the public begins to anticipate the series of events. Unit 5 will feed various
media platforms with these events as contents and will not hold back on any form of
publicity. The programme will own social media handles on Facebook, Instagram, Twitter
and Tiktok. It will equally own a YouTube channel and WhatsApp TV. The essence of the
intensive publicity is to make sure the world sees all these hidden talents during the course of
this programme and relevant authorities get to do their part in supporting the nurturing and
growth of these talents into skills. All data concerning this will be kept in both hard copy and
soft copy on its website for easy access to these individuals. This programme is of a hundred
percent educational value to the attendees, competitors and viewers.

CLUBS AND THEIR RELEVANCE IN EDUCATION

1. SCIENCE CLUB: The relevance of a science club in any secondary school cannot be
over emphasized. The club stands in to make learning interesting for pupils who develop
early interest in science related courses. It helps update these young stars on the trends in
the scientific world and better prepare them on where to channel their thoughts and efforts
in the years to come, in terms of inventions and innovations or improvements on already
existing inventions to make the world a better place.

2. MATH CLUB: A math club originally was for those who had developed early interest in
math and were seen to be different from their peers in math related fields. The essence of
the club was to nurture these young minds while introducing them to other math problems
that are equally useful but may not be part of their curriculum, to keep their brains active
and aware at all times. Over the years, the math club developed a new relevance as it

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helped students who originally had phobia for numbers gain confidence at their early
stages as we really cannot do without math in the world.

3. MUSIC CLUB: The music club as the name implies is for students who develop early
interest for music, either for composing through writing, playing instruments or singing.
It helps nurture talented musicians into skilled musicians. This skill becomes monetized
and serves as a source of income. In most cases the music club teaches students basics on
how to be team players as a choir needs good team players to make good music.

4. FINE ARTS/POETRY CLUB: Scientific studies show that art is necessary for child
development. Developmental stages of children from infancy to adolescent all happen
with traces of art. Studies show that art contributes to the development of the mind,
children who practice art from a young age, grow to be smarter than those who do not.
Growing children at infant stages start doodling, then scribbling till they get to the
schematic stage where they create visual expressions using symbols, this sums up to
creativity which is the bridge between two people. The essence of this club in secondary
schools was to aid in this process and guide young talents through it. While the poetry
club has similarities with it, poetry involves more of oral engagements.

5. HOME ECONOMICS CLUB: The essence of this club was to further emphasize on the
need to know basic home economics. Its importance cannot be over emphasized as a
working home contributes to a working society. Here, household ethics are taught and
practiced for the betterment of the society.

6. CHESS AND SCRABBLE CLUB: Those familiar with these board games will attest to
the fact that they actually contribute to a person’s mental capacity growth; chess helps a
person think smart and make drastic yet logical moves to arrive at a conclusion. Scrabble
on the other hand helps to improve the players’ vocabulary as it involves continuous
creation of English words till the end of the game.

7. PRESS AND DEBATES CLUB: For students who develop early interest in journalism
or public speaking its always advisable to be part of a press and debate club as these clubs
will keep updating them on the trends in the journalism and public speaking world. It also
helps groom young talents into skills in these fields.

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8. SPORTS CLUB: Every school must have a sports club to serve as the comic relief after
a long academic year. In most cases the sports club helps groom those who take keen
interest in athletics and other sporting activities. These young talents if discovered and
groomed end up starting a career in sports.

9. DANCE AND DRAMA CLUB: These clubs were introduced to coach students with
unique talents in entertainments. These students who find themselves in these clubs often
end up as thespians and build a career in entertainments. These clubs also help members
build confidence and learn how to be team players. It helps them view the world from
different perspectives as they get to play roles that are often far from their personalities as
individuals.

These clubs and others were all initiatives at their inception to aid in growth of the
students who were members respectively. Over the years they lost their values and
significance as schools could easily boycott having them function properly for the growth
of the students. This program will reactivate those clubs and keep them running for the
period of its existence. Extracurricular activities have a major role to play in one’s
development.

SWOT ANALYSIS
STRENGTHS: The strength of this programme is derived from its significance and demand.
Seen or unseen, there is a demand for an environment that pushes students at this level out of
their comfort zone to work harder in other to discover their hidden talents and nurture it into
skills. There is a demand for a programme devoted to encouraging the spirit of hard work at
the secondary level of education in order to produce students with a competitive mindset and
the zeal to always want to be better. There is a demand to share and test standards through
inter-school competitions for the betterment of the learning environment for the students and
enlightenment of the schools, all of these constitute to the strength of the programme.

WEAKNESSES: The programme faces challenges when the schools lack the means to avail
themselves with their students to compete, the absence of the clubs in the schools and
competent staff to man these clubs when established.

OPPORTUNITIES: The programme will be creating an environment where students put

their individual standards to test not just with their school mates but many other schools
either public, private, missionary, etc. The programme also creates an environment where
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customers are easily accessible by brands, marketing is a lot easier and sales happen from
traffic converted.
Threats: As every other initiative, the programme faces a threat of acceptability.

PROPOSAL
Investing in students and on-campus events gives every brand an opportunity to make
meaningful connections to possible life time customers. The sole purpose of investing in an
event as a sponsor or a partner is to convert the attendees of these events into customers or in
other cases, create awareness of your existence. This programme is set out for pupils between
the ages of 10 to 18 years; they have no favourites in terms of brands and are very much
available to convert. This happens to be the best choice to invest in as you will be having the
opportunity to be the first to gain their trust and loyalty before they have the opportunity to
compare you with any other brands. This platform brings you as a sponsor to these pupils at a
time when they are all very excited to be interacting with other schools as ambassadors of
their schools through various competitions respectively. The excitements and thrills from this
experience will not allow them forget your brand in years to come; take for example, The
Cowbellpedia Quiz Show. When students fall in love with a student friendly brand, they
support it for years into the future. That is why developing brand loyalty with these students
through this program is the best way to make your marketing efforts see long term results.

In order to make sure your presence as a brand in partnership with us is felt, these and more
are the ways we will show you off:
 The logo of all our sponsors will be sent out on all our soft copy and hard copy fliers.
These fliers and posters will be on every notice board on every secondary school
within our reach (Akwa Ibom State).
 All sponsors will send in videos or any material they have for publicity on all our
social media handles including our WhatsApp TV.
 The program will run for every academic year where different projects have their own
periods. Sponsors are at liberty to choose which projects they wish to feature in and
will be given an opportunity to communicate with the audience through their
ambassador.
 We will give our sponsors the opportunity to hand out their merchandise (branded
materials such as t-shirts, schoolbags, water bottles, pens, face caps, wrist bands etc)

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to attendees of this events. These branded materials operate as moving billboards,

taking marketing of these brands to another level.
 Creating a scene through a little show during the breaks of any of these events will
equally help get the attention of students glued to the brand and keep a long lasting
memory.
 We will equally award branded materials from our sponsors as part of our prizes to
winners of each project at different stages.
 At the end of the program for one academic year, our sponsors will be given our
customized awards to serve as a momentum of their participation in this event. This
will also show their show of goodwill to the growth of the society and increase their
loyalists and customers.
 Brands that have new products or products new to the environment will be having an
opportunity to launch it during any of our projects to the attendees.
 These projects will be conveying students from the different local government areas
in the state to one place at a time and every brand will be sending out their existence
to all the local governments from each project they appear in.