Professional Documents
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WORKBOOK
WE LC O M E
Unfortunately for all of us, there is no In this course we will cover the specific
"quick fix" when it comes to growing your steps we took to grow, engage and get
Instagram. They actually work pretty hard paid. There will be action steps and
as a company to prevent people from research on your part in order for this to
paying for follows or using bots for likes work for you so make sure you record the
and comments...hence the dreaded ideas and things that come to your mind
algorithm that I'm SURE you've heard as we go through the course!
about!! If we were to boil it all down to Reading this workbook alone is not
two things...consistency and genuinely enough, you will need to apply everything
engaging are the most important things we’re talking about over a consistent
when it comes to growing your following. basis to see results.
CONTENTS
TABLE OF
GET PAID
WELCOME
Losing followers is not the end of the world 14
BREAD & BUTTER
The FULL details of our earnings! 15
GROW INFLUENCERS &
BRANDING 16
4 WELCOME
Losing followers is not the end of the world
CLEAR MESSAGING
How to develop your message & catch
the attention of brands!
17
5 PICTURES & CONTENT
Images are key but content is King!
CREATE A MISSION
STATEMENT & BIO 19
6 HASHTAGS
How to find them & how to use them
WE GO TO THEM
Reach out to the brands & get things for FREE! 21
7 HOW TO POST
Step by step instructions for posting
THEY COME TO US
Don't just take the FREE stuff! 22
8 A NOTE ABOUT APPS
Apps that prevents your account from growing
THE MIDDLE MAN
Find a good middle man to represent you 23
ENGAGE
SET THE BAIT
Catch the big deals by setting the right bait! 24
SPONSORED POSTS
25
9
When you get sponsored you need to NAIL it!
WELCOME
26
Losing followers is not the end of the world
PROMOTE YOURSELF
10
There's a reason why brands pay for your audience
WHO FOLLOWS YOU?
27
Pay attention to who follows you
EVERYTHING COUNTS
11 WHO DO YOU FOLLOW? We'll show you how to get the most out of Instagram
G RO W
03: BE REAL
What's one thing in your life that you can
share that could help someone else?
PAGE 06
#HASHTAGS
HOW TO POST
01: SAVE TO DRAFTS
BONUS TIP: POST WHEN YOUR
AUDIENCE IS ACTIVE Have your image & content ready to go in
PAY ATTENTION TO THE BEST the app and then press the back button
TIMES FOR YOU TO POST AND BE
CONSISTENT and save to drafts.
02: PRIME YOUR INSTAGRAM ACCOUNT
Interact with people that are currently on
the "following" tab for 10 minutes
03: POST & TAG YOUR PHOTO
Only Tag the Location and 2-5 accounts
that are relevant to your image
04: CONTINUE ENGAGING
Engage with people that are on Instagram
so that they come over and Engage with
your image for 15 minutes.
05: RESPOND TO COMMENTS
Keep the engagement going by responding
ABOUT APPS
01: THE API
Instagram has limited the companies that
are a part of the API because of this we
recommend that you delete these apps
from your phone and disconnect all
unapproved apps from your Instagram
account. Here's how you do that:
E NG AG E
CALCULATE ENGAGEMENT RATE:
LIKES + COMMENTS
DIVIDED BY TOTAL NUMBER
OF FOLLOWERS
MULTIPLIED BY 100
02: MINDSET
Do you ever feel like your followers are
fans of yours?
03: RESPONDING
Respond to all the comments on your last
5 posts, be engaging, ask questions and
get to know your followers a little more!
YOU FOLLOWING?
01: FIND SIMILAR ACCOUNTS
BONUS TIP: WHEN YOU'RE
Click on the down arrow next to some of
COMMENTING ON AN ACCOUNT
your favorite profiles to find similar
BRING SOMETHING UP ABOUT
accounts to follow.
YOURSELF OR ASK A QUESTION
SO THEY ENGAGE WITH YOU
02: DON'T FOLLOW EVERYONE
Go through the accounts that you are
following and unfollow all the accounts
that you are no longer interested in, or that
aren't similar to the direction that you want
your account to go in.
SPECIAL
SECRET SAUCE
01: EXCHANGES
BONUS
BO N U S T ITIP:
P : DPOST
O N ' T SWHEN
H A R E YOUR
ON THE
What 5 Instagram accounts are similar to
SAME DAY AS THE OTHER
AUDIENCE IS ACTIVE
ACCOUNTS, IT WILL COME ACROSS you in size and topics?
MPay
O R Eattention
G E N U I N EtoI Fthe
Y Obest
U S Htimes
A R E Ofor
N you
to postDandI F F Ebe
R Econsistent
NT DAYS.
02: GROUPS
What 5 friends on Instagram do you have
that you could get together and engage on
each others posts?
EXCHANGE: SHARE 3 STORIES
TALKING ABOUT THEM TO
CAMERA & 1 SCREEN SHOT OF
THEIR ACCOUNT. MAKE SURE
YOU TAG THEM IN EVERY STORY!
PAGE 13
MORE important than your Instagram of you talking to camera, start posting
Our challenge to you is to post a Story The next challenge is to set a timer on your
TODAY...if you've never talked on camera phone to go off every 2 hours and when
before and feel nervous. Start slow by that alarm goes off, post a story. Feel free
talking off camera and Storying other to mix it up with talking, boomerangs or
things, then in a few days take a Story of even dancing if your feeling super brave!
your face. Don't be shy and just GO FOR IT! Tell the story of your day on your Stories!
ALL ABOUT
STORIES
BONUS TIP: YOU SHOULD
ALWAYS HAVE AT LEAST
ONE STORY PER DAY ON
YOUR FEED.
PAGE 14
G E T PAID
BREAD &
BUTTER
01: FREE STUFF
BBONUS
O N U S TTIP:
I P : YPOST
O U D OWHEN
N ' T H YOUR
AVE TO
What kind of items would you love to
WAIT UNTIL YOU GET TO A CERTAIN
AUDIENCE IS ACTIVE
FOLLOWER NUMBER TO START! ASK receive in exchange for a post?
I FPay
T H Eattention
C O M P A NtoY the
A R Ebest
W I Ltimes
L I N G Tfor
O you
E X to
C Hpost
A N G EandF R be
E E consistent
STUFF FOR A POST
02: SPONSORSHIPS
Get clear on your vision for your
Instagram. Would you be happy to follow
someone that posted an ad everyday?
03: WHAT ARE SOME THINGS THAT
YOU LOVE? THINK COLORS, STYLE AND
LANGUAGE...
CLEAR
PAGE 17
MESSAGING
CLEAR MESSAGING: WHEN A
01: DETERMINE WHO YOU ARE
PERSON OR A BRAND COMES TO
Who are you and what do you love? YOUR FEED AND SAYS:
"AHA! I KNOW EXACTLY WHAT
THIS FEED IS ALL ABOUT!"
What are you passionate about?
What's something fun you can share?!
WHAT D O Y O U V A L UE?
CIRCLE ALL THAT APPLY...
Accountability Coolness Realism Fashion
Affordability Creativity Reliability Fitness
Approachability Customer Service Security Health
Authenticity Diversity Sensuality Innovation
Audacity Dynamism Simplicity Intelligence
Beauty Eco-Consciousness Timeliness Luxury
Boldness Education Uniqueness Nature
Collaboration Equality Value Positivity
Commitment Exclusivity Vintage Professionalism
Community Family Wisdom Quality
WHAT D O Y O U W A N T
THEM T O F E E L ?
CIRCLE ALL THAT APPLY...
Balanced Desirable Inspiring Satisfying
Calm Elegant Inviting Security
Cheerful Enchanting Love Serene
Compassionate Energetic Magical Sexy
Confident Excited Nurturing Sophisticated
Considerate Exotic Passionate Strong
Cool Fun Peaceful Superior
Courageous Gracious Playful Trustworthy
Curious Happy Powerful Warm
Delighted Humorous Relaxing Whimsical
PAGE 19
UPDATE YOUR
BIO
02: UPDATE YOUR BIO
BONUS
B O N U TIP:
S T I PPOST
: Y O UWHEN
H A V E YOUR
150
CHARACTERS TO INSPIRE SOMEONE What to include:
AUDIENCE IS ACTIVE
TO FOLLOW YOU...SHOW YOUR - Always use your name so that someone
P E R Sattention
Pay O N A L I T Y to
& the
U S Ebest
E M Otimes for you
JIS TO
C O Nand
N E Cbe
T Wconsistent
ITH PEOPLE can easily find you through the search
to post
feature
- Use your answers from the "Clear
Messaging" lesson to convey what you're all
about and what followers can expect from
you
- Emoji's help you fit in much more
information!
- Use the Location Pin Emoji followed by
your location, especially if you travel
- Use line breaks to separate information so
it's easy to understand
- Include hashtags that you have created
CREATE A
MISSION
STATEMENT
T EBONUS
L L T H ETIP:
W O POST
R L D WWHEN HO YO U ARE!
YOUR THINK ABOUT YOUR IDEAL FOLLOWER...
ONCE YOU'RE CLEAR ON
AUDIENCE IS ACTIVE What do they like, what types of images do
EXACTLY WHO YOU ARE, SHARE
THPayI S attention
I N Y O U R toB Ithe
O , best
I N S Ttimes
A G R Afor
M you they save, what are they interested in?
to postPOS T S be
and A Nconsistent
D STORIES
What is their favorite color, flower, thing to
do when their work day is over?
What Instagram content are they drawn to?
What information do they wish they knew?
ASK YOURSELF WHY ARE YOU
USING SOCIAL MEDIA IN THE
FIRST PLACE?
WHAT IS YOUR GOAL?
PAGE 21
WE GO TO
THEM
MATTER! For the Home:
Clothes:
THEY COME
TO US
BONUS
A L W ATIP:
Y S APOST
S K Y OWHEN
U R S E LYOUR
F: 01:DO YOU WANT THIS PRODUCT?
"DO I ACTUALLY WANT THIS
AUDIENCE IS ACTIVE Get clear on your values...What products
PRODUCT, DOES IT FIT INTO MY
PayOattention
V E R A L L VtoI Sthe
I O Nbest
F O R times
M Y for you will you say no to?
I N S Tand
to post A G Rbe
A Mconsistent
ACCOUNT?"
Do you care if they are working with lots
of other influencers?
Are you willing to post other peoples
images or content?
Who can you reach out to do do a takeover,
partnership or giveaway with?
PAGE 23
MIDDLE
MAN
B O N U S TIP:
BONUS T I P :POST
M A KWHEN
E S U R YOUR
E YOU
KNOCK YOUR COLLABORATION Check out the suggested agencies below
AUDIENCE IS ACTIVE
OUT OF THE PARK SO THAT THE and apply to be a part of their services:
Pay
A G Eattention
N C Y W I Lto L Uthe
S Ebest
Y O Utimes
T I M Efor you
CLEVER
to postA and
N D TbeI Mconsistent
E AGAIN!
SWAY
SOCIAL FABRIC
ASPIRE IQ
BAIT
01: TAG BRANDS IN YOUR PHOTOS TALK ABOUT HOW MUCH YOU LOVE
Find some brands you love and use and
THE BRANDS YOU USE AND EVEN
USE THE HASHTAG
write their usernames and corresponding
#NOTSPONSORED TO SHOW THAT
hashtags here:
YOU JUST GENUINELY LOVE AND
USE THE PRODUCT
Find some forerunners that are similar in
brand to your account, maybe in the same
niche or telling a similar story to you and
write their usernames here:
SPONSORED POSTS
If you charge $100 per 10K followers,
how much should you charge for 1 post?
What would be an ideal hourly rate?
04: BE GENUINE
BONUS TIP: WE ALWAYS Always hold onto your values, just because
RESERVE THE RIGHT TO RETURN the price is right doesn't mean that it's a
AN ITEM IF IT ISN'T GOOD
good fit for your feed.
QUALITY OR DOESN'T FIT WITH
OUR BRAND
05: DO NOT BE AFRAID TO NEGOTIATE
When someone offers less than your value,
check out the "Scripts and Media Kit"
lesson for ideas on how to negotiate.
Read the link in the lesson and figure out
what the most updated legal practices
are for Instagram.
PAGE 26
PROMOTE
YOURSELF
DBONUS
O N ’ T F ETIP:
E L BPOST
A D A BWHEN
O U T PYOUR
EOPLE 01: YOU ARE VALUABLE
UNFOLLOWING YOU, ALWAYS
AUDIENCE IS ACTIVE What do you have of value that I can offer
REMEMBER THAT YOU WANT ENGAGED
F O L Pay
L O Wattention
E R S W H OtoA Rthe
E Ebest
X C I Ttimes
E D A Bfor
O U you
T to the people that follow you?
WHA
to post T Ybe
and O Uconsistent
ARE DOING!
How can you share it in a genuine way,
what stories can you tell about how it’s
impacted you?
EVERYTHING
COUNTS
COURSES
(ADVANCED
TRAINING)
What questions do you find yourself
BONUS
" Y O U DTIP:
O N ’ TPOST
H A V EWHEN
T O B EYOUR
AN
answering for people?
E X P E R T T OIS CACTIVE
AUDIENCE REATE A GREAT
COURSE... YOU JUST HAVE TO BE
Pay
A F attention
E W S T E P Sto Athe
H E Abest
D O Ftimes
T H E for you
toPpost
E O P Land
E Y be
O U 'consistent
RE TEACHING"
Have you transformed your life in any way?
SIMPLE SALES FUNNEL
Do you have simple, technical, domestic,
or other skill?
What information do you know that other
people want to learn?
MEDIA KITS
YOUR MEDIA KIT SHOULD INCLUDE:
A MEDIA KIT IS ONE OF THE
- Your contact information (Name,
MOST IMPORTANT TOOLS THAT
Website/Social Media Handles, Address,
YOU CAN HAVE IN YOUR BACK
Phone Number, Email Address).
POCKET WHEN COMMUNICATING
- A short description of who you are (as a
WITH BRANDS.
person or as a business? What is your
style? What type of photography and
colors do you share? Describe yourself!).
- What are you ALL about? (this is your
mission statement, what story do you tell,
what do you share?).
- What do you offer? (What is your follower
count and engagement rate and how many
followers you have on each social
channel).
- What do you charge? (What type of
content partnerships do you offer and how
much for each of them?)
- Communicate your brand, message and
contain a good picture of you smiling, it’s
SO important that they see your face!
EMAIL SCRIPTS:
Check out the Scripts in the online lessons
& make them your own!
PAGE 30
THANK YOU
THANK YOU
THANK YOU
We do not take being able to share our lives We are thankful for you and if you have
and our knowledge with you lightly and we learned anything from our course PLEASE
see every follower as a GIFT to us! Your share it. Let people know that we exist so
support, encouragement and purchases mean that we can continue to spread the message
SO much to us and they allow us to spread that we're all in this together and a wonderful,
our message further and speak a little more passion filled life is available for all of us!
loudly when we know you are in our corner.
Make sure you join us in the Facebook
We literally would not be in the place we Group! Ask questions, make connections and
are in, being able to share what we're share with people the amazing results you're
sharing without YOU. having from being a part of this course!