Slide 1

Jollibee Food Corporation

Group 2 - Strategic Management

Gaitan, Johanna Patricia

Garcia, Jaime Bien
Guiritan, Joshua
Gomez, LJ Nicole
Meyers, Adrian Harold
Villanueva, Resty Vincent

Slide 2

Jollibee Food Corporation

- the leading fast food chain in the Philippines with over 50% market share and hundreds of
restaurants all over the country.
- Continuously expanding overseas
- operates in 34 countries, with over 5,800 stores globally
- Owns other famous restaurant brands other than their flagship brand, Jollibee

Slide 3

Jollibee

- flagship brand of Jollibee Foods Corporation

- around 1500 stores across the globe, with more than a thousand located in the Philippines

Slide 4
• Does the company practice strategic management? Why or why not?

The company practices strategic management because of highly efficient systems and processes.

Slide 5

• How does the company give importance to strategic management?

- has restructured its original operations by decentralizing the organization into four
autonomous Regional Business Units
- a more manageable system that resulted in a more committed team
- rationalized worldwide operations in response to the business downturn caused by the
pandemic
- aims to further its growth through strong leadership, organizational agility, teamwork, and a
commitment to service

Slide 6

OTHER STRATEGIES EMPLOYED: (JFC in general)

● FRANCHISING: (From Ice Cream Parlor to Fast Food Empire)

- Jollibee Foods Corporation relies on a franchising model for the exploitation of about half of its
outlets in the Philippines and to dominate the market.

Slide 7

According to the Annual Report 2020 in…

Slide 8:

…Jollibee PH.

- JOLLIBEE APP
- NEW CAMPAIGNS, SERVICES, AND PRODUCTS
- Order and Pick Up and Jollibee Virtual Party
- Jolly Spaghetti and Yum Burger
- Ready-To-Cook meals, group meal bundles, and family pans
- 2020 remained a banner year for new products
- USE OF CAMPAIGNS AND SOCIAL MEDIA
- “Ingat Angat”
- #KwentongJollibee short film series:
- “Joy of Family”

Slide 9:
…Jollibee International.

- NORTH AMERICA
- recalibrated its strategies
- strong emphasis on take-out, drive-thru, and delivery
- EUROPE, MIDDLE EAST, AND ASIA (EXCLUDING THE PHILIPPINES)
- group meal combos
- contactless mobile ordering system

Slide 10:

• Who are involved in the practice of strategic management?

JFC’s Board of Directors and Corporate Management Team

- define the company’s overall direction

- institutionalize the business policy
- adapting its long term goals that are influenced by the ongoing pandemic

Slide 11:

Key Figures of the JFC

Slide 12:
Tony Tan Caktiong, JFC Chairman

Ernesto Tanmantiong, JFC President and CEO

SLIDE 13:

• What advantages did the business obtain in practicing strategic management?

● Business Transformation Program

● “off-premise channels” to become the driver of their business and contributed a greater
percentage of total sales
● in December 2020, off-premise sales accounted for 73.2% in the Philippines, 59% in China, and
76% in North America.
● The company was able to return to profitability in the fourth quarter after hitting its lowest
point in the second quarter.
● Net income attributable to equity holders of the Parent Company for the fourth quarter of 2020
amounted to Php2.0 billion
SLIDE 14:

JOLLIBEE (in general):

● IN TERMS OF PRODUCT: Jollibee dominates the hamburger market despite the foreign
competitors
● IN TERMS OF FRANCHISING: Jollibee is able to rapidly expand its business and market
penetration

SLIDE 15:

Jollibee PH (annual report 2020):

● JOLLIBEE’s APP; NEW CAMPAIGNS, SERVICES, AND PRODUCTS

● delivery service stepped up and delivered systemwide sales growth of 100% and contributed
to 12% of total sales

Jollibee International (annual report 2020):

With its strategies, Jollibee International successfully weathered the tough market challenges of 2020
and ended the year with a recovery to 2019 sales levels and profitability.

● NORTH AMERICA
- most aggressive year of North American expansion
● EUROPE, MIDDLE EAST, AND ASIA (EXCLUDING THE PHILIPPINES)
- delivery channel saw exponential growth and became the top sales driver for Jollibee