Have you ever started an e-commerce store with so much excitement to run your tiktok

ads and you get the message “You’re currently unable to run ads.

Please visit our desktop version to view the detailed reason and resolve the problem”
and when you visit the desktop version there is nothing! no messages at all on what to
do! 

Or did you try to run tiktok ads and found out that they just wouldn’t spend? In this
short article, we’ll explain why and what to do when your tiktok ads aren’t spending;

Why your tiktok ads aren’t spending and how to fix it!

1. The bid is not competitive;

the bid is not competitive enough! This means that advertisers are bidding more
money than you for their campaign! 

To illustrate the way tiktok or many other forms of digital marketing works is that
there are advertisers and there is the audience. So, if your selling sneakers and
targeting an audience on tiktok that loves sneakers, if other tiktok advertisers are
bidding $10 and you all bid for $2, the algorithm will favour the highest and
spend their ad budget more!

Solution; if your tiktok accelerated spending is turned on, try to turn it off! It may
spend your money too quickly or too slowly and unfortunately there is no way to
control or scale it! Try manual bidding and increase your bid when your tiktok ads
aren’t spending and reduce your bid if your tiktok ads budget is spending too
fast!

2. Targeting too many interests and behavior;

when you target too many interests and behavior you limit the number of
audience based on the conditions. If the audience is too small, your ad budget
may not spend. 

Solution; Try running your campaign for a much larger audience by reducing the
number of behaviors and interests targeted. This way you let the tiktok pexel,
work with a much broader audience, learn and gather data. This in turn improves
your ads performance over time!
 3. Poor creatives;
for whatever reasons when your ad creatives are poor, it’s as though the tiktok
algorithm notices this and doesn’t  spend your ad budget! If you have highly
engaging ads, you’ll get more impressions.

Solution; Try pausing your ads and starting new ads with engaging contents!

4. The algorithm has not had time to learn;

I once contacted the tiktok ads support and they pointed out that the first 10-15
days is the learning phase, so you’ll get more impressions after the phase is
complete!

Solution; Try waiting out 10-15 days after you create a new tiktok campaign for
the Algorithm learning phase to be complete.

5. Optimize your ads for Add to Carts rather than purchase;

When you optimize for add to Carts on a new tiktok account, chances are your
tiktok ads pexel does not have enough data about your campaign to narrow your
impression  to people who are most likely to make purchases! The pexel hasn’t
even been able to identify these people yet and so your Tiktok ads won’t spend!

Solution;  Try optimizing your ads for awareness or Add to carts instead of
purchases especially when you have a new tiktok account or you’re running a
new campaign!

6. A tiktok glitch;
if you have tried all 6 steps above and your ads still won’t spend then it could be
a tiktok glitch! In this case, it is technical and there is nothing you can do from
your end to fix it, you’ll have to contact tiktok ads support!

Solution; contact tiktok ads support!

Conclusion
It’s common to experience a situation where your tiktok ads won’t be spent, especially
when you have a new tiktok account or when you’re running a new campaign. This
article analyzes specific reasons why your ads aren’t spending and how to fix it!