How To Run Facebook Ads Effectively For Client

Acquisition
The Foundation Of Performing Ads Is A Solid
Offer
 Offers That Are Proven

1. Guaranteed Leads Or We Pay You 1k

2. Guaranteed Appointments

3. Guaranteed Deals

4. Free Trials

5. Ads Audit for ecom

6. ROI Guarantee

7. Revenue Guarantee

8. Pay Per Result Model

9. Tiktok Ads
Besides Offer The Next Most Important Element
Is Your Targeting
 Targeting Options I Recommend

1. High Reach Interest

2. Low Reach Interest

3. Custom List

4. Custom List 1% LLA

5. Custom List 2-5% LLA

6. Open (Need Data First)

 If you are in a saturated niche you can’t use a
custom list anymore.

Saturated niches are entirely Interest targeting

and LLA’s
After You Create A Good Offer You Need A Solid
Ad And Creative

Ads 2
Some niches images perform better some
niches it’s video, you have to test.
The last thing you need before I show you a full
buildout is a good landing page
Now let's go through a full buildout so you can
see how all of this is structured
 What To Do When Ads Fatigue

1. New Creatives

2. New Targeting (More LLA’s, different interest, bigger scraped

lists)

3. Change offer
 How To Scale

1. New Creatives

2. Duplicates of the current targeting at the same or higher

budget

3. Launching new targeting

How To Dominate Your Agency Niche With
Tiktok Ads
Firstly, You Have To Stop Letting Me Take Your
Leads
Swipe File Of My Ads
TikTok Is 99% Ad Creative (All platforms are
heading in this direction)
 Ways To Get Better At Ad Creative

1. Vidtao

2. Tiktok ads library

3. Our page
Get Hooks From Organic TikTok
Negative Hooks Are Generally Performing The
Best Right Now
Almost All Of Our Best B2B Ads Are In The 40-60
Second Range
You Need To Make Sure All Of Your Ads Are
Spark Ads
 It’s Currently Best To Run The Lead Ads
Objective Then Link Them To A Calendar After
You Can Also Run Conversions With A Good
Survey
Proven Calendar Landers Also Work
Now Let's Go Into Targeting For Tiktok Ads
TikTok Ads Targeting Needs To Be Kept Broad,
Let The Algorithm Do The Work
 TikTok Ads Stage 1 Targeting

1. Open

2. Low Intent

3. High Intent

4. Purchase Intent

5. Hashtags (Optional, They Kind Of Suck)

Open Targeting Is Just Targeting Your Demo’s
Without Interest
Low Intent
High Intent
Purchase Intent
Hashtags (They Suck)
 TikTok Ads Stage 2 Targeting

1. LLA’s

2. Retargeting

3. More Of The Original Targeting Roster

Audiences, And LLA’s On Tiktok Are Built Off Of
Standard Events….Not Just Urls

So Make Sure You Have A Standard Event On

Every Step Of Your Funnel

Make Sure You Do This Before You Start

Running Traffic
Example:
Now Let's Go Over Scaling
 On TikTok Duplication Is King

1. Open X 4

2. Low Intent X 4

3. High Intent X 4

4. Highest Performing LLA X 4

Its Best To Do This With New Creatives
 The Majority Of The Process Is Launching The
Foundational Targeting With New Creatives And
Trimming Losers
You Can Also Scale The Winners By 15% Every 4
Days But Mileage Will Vary With This