Garcia Jaimie T. 4B Rma Final Research Paper

Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED
COLLEGE OF ARCHITECTURE
THE IMPACT OF THE DEVELOPMENT OF

CABIAO FLOATING MARKET TO THE RESIDENTS OF
SANTA RITA CABIAO, NUEVA ECIJA
An Undergraduate Research
Presented to the Faculty of the College of Architecture
Of Nueva Ecija University of Science and Technology
Cabanatuan, Nueva Ecija
In Partial Fulfillment
of the Requirements for AR 403:
RESEARCH METHODS FOR ARCHITECTURE
Jaimie T. Garcia
BS Architecture 4B
Researcher
Ar. Gregorio L. Villaviza Jr.

Research Adviser
May 2022
Transforming Communities through Science and Technology
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TABLE OF CONTENTS
Title Page . . . . . . . . . . . . . . . . . . . . . . . . i
Table of Contents . . . . . . . . . . . . . . . . . . . . . ii
List of Tables . . . . . . . . . . . . . . . . . . . . . . iv
List of Figures . . . . . . . . . . . . . . . . . . . . . . v
Abstract . . . . . . . . . . . . . . . . . . . . . . . . . vi
Chapter
1 THE PROBLEM AND ITS SETTING
Introduction . . . . . . . . . . . . . . . . . . . . . 1
Theoretical Framework . . . . . . . . . . . . . . . . . 3
Statement of the Problem. . . . . . . . . . . . . . . . 5
Significance of the Study . . . . . . . . . . . . . . . 6
Scope and Delimitation of the Study . . . . . . . . . . 7
Definition of Terms . . . . . . . . . . . . . . . . . . 8
2 REVIEW OF RELATED LITERATURE
2.1. Floating Markets in Thailand . . . . . . . . . . . 9
2.1.1. Economic Impact of Thailand
Floating Markets . . . . . . . . . . . . . . 10
2.1.2. Socio-Cultural Impact of Thailand
2.1.3. Environmental Impact of Thailand
2.2. Floating Market in the Philippines . . . . . . . . 13
3 RESEARCH METHODOLOGY
Research Design . . . . . . . . . . . . . . . . . . . . 15
ii
Research Locale . . . . . . . . . . . . . . . . . . . . 16
Sample and Sampling Procedure . . . . . . . . . . . . . 17
Respondents of the Study. . . . . . . . . . . . . . . . 18
Data Gathering Techniques . . . . . . . . . . . . . . . 18
4 PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
Profile of the Respondents. . . . . . . . . . . . . . . 21
Effects of the Development of Cabiao
Floating Market. . . . . . . . . . . . . . . . . . . . 23
Impacts of the Development of Cabiao

Floating Market. . . . . . . . . . . . . . . . . . . . 32
Expectations of Residents towards
the completion of the development
of Cabiao Floating Market. . . . . . . . . . . . . . . 34
5 SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS
Summary . . . . . . . . . . . . . . . . . . . . . . . . 37
Major Findings . . . . . . . . . . . . . . . . . . . . 38
Conclusions . . . . . . . . . . . . . . . . . . . . . . 40
Recommendations . . . . . . . . . . . . . . . . . . . . 41
References. . . . . . . . . . . . . . . . . . . . . . . 43
Appendices . . . . . . . . . . . . . . . . . . . . . . 47
Curriculum Vitae . . . . . . . . . . . . . . . . . . . 49
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LIST OF TABLES
Table
1 Distribution of Respondents . . . . . . . . . . . . . . . 18
2 Age, Sex and Residency of the

Respondents. . . . . . . . . . . . . . . . . . . . . . 27
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LIST OF FIGURES
Figure
1 Research Paradigm . . . . . . . . . . . . . . . . . . . . 5
2 Map of Barangay Santa Rita . . . . . . . . . . . . . . . 17
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ABSTRACT
Tourism is a good driver of development for emerging countries
like the Philippines. Because the country is rich in natural
wonders and consists of hundreds of islands to explore, people
from around the world visits the country to experience the nature
and picturesque scenes of the “Pearl of the Orient”. Utilization
of the potential of tourism in the country gave way to the
development of Cabiao Floating Market which is considered as the
“first of its kind” tourist destination in Nueva Ecija,
Philippines. The development of Cabiao Floating Market, in one way
or another, affected the lives of the residents of Barangay Santa
Rita.
This study aims to focus more on how the Cabiao Floating
Market affected the residents of Barangay Santa Rita and how they
perceive the floating market as a tourist destination, business
hub and a cultural representation of the locality.
Specifically, the study sought answers to the profile of the
respondents, effects and impact of the development of Cabiao
floating market and the expectations of residents towards the
completion of the development of Cabiao floating market.
Major Findings
The findings of this study are summarized as follows:
1. Profile of the Respondents
Twelve (12) or 40% of the respondents were under the age
bracket of 15-24 years old; ten (10) or 33.33% of the respondents
are 25-64 years old while eight (8) or 26.66% of the respondents
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are aged sixty-five (65) and above. Whereas, sixteen (16) or 53.33%
are females and fourteen (14) or 46.66% are males.
The researcher is able to yield equal responses from the
barangay divisions namely Purok 2, Purok 3, Purok 5, and Purok 7.
Meanwhile, Purok 4, Purok 6 and Purok 8 were not able to reach the
standard of four respondents so these divisions only have 3
respondents each. Purok 1 has the most participative respondents
having a total of 5 respondents in the division.
2. Effects of the Development of Cabiao Floating Market
Seventy-five percent (75%) of the respondents have a negative
perception on the effectiveness of the Cabiao floating market in
uplifting the economy of the locality. However, the respondents
agreed that even when the operation hours are limited, the floating
market is still an effective tourist attraction for Cabiao.
Majority of the respondents also said that the Cabiao floating
market is not yet efficient in providing livelihood to the
residents and the cultural promotion is still low and barely
recognized. Further, the respondents have mixed perceptions to the
environmental effect of the development. Some of the respondents
perceive the development as an opportunity for the beautification
of the Nabao Lake but some thinks that the development of the
Cabiao floating market added to the threats for the preservation
of the natural environment of the Nabao Lake.
Despite the negative perceptions, majority of the respondents
are very enthusiastic and optimistic for the future development of
the floating market.
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3. Impact of the Development of Cabiao Floating Market
Twenty-three (23) or 76.66% of the respondents admitted that
the Cabiao floating market has brought no significant changes in
their lifestyle while the remaining seven (7) or 23.33% said that
it somehow affected their way of living because the floating market
became their go-to place for family bonding and past time.
Even though the floating market created strategies to promote
the culture and products of the Kabyawenos, majority of the
respondents said that it is not yet enough to make a significant
cultural impact and awareness for them. Furthermore, thirteen (13)
respondents reacted positively to the environmental impact of the
floating market to them. Meanwhile, seventeen (17) respondents
answered that the Cabiao Floating Market did not really affect
their environmental awareness in a positive manner but it made
them realize how the development really became a threat to the
natural environment.
4. Expectations of Residents towards the completion of the
development of Cabiao Floating Market
Majority of the respondents have shown a positive attitude
towards the future development of the Cabiao Floating Market. They
are enthusiastic about helping and supporting the Cabiao Floating
Market to further improve its development.
Conclusions
After the investigations, sufficient number of evidences,
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thorough analysis and careful interpretation, the researcher have
arrived at the following conclusions:
1. The respondents are in the right age range and are matured
enough to have a casual understanding about the impact of
Cabiao floating market to barangay Santa Rita.
2. The findings revealed that the economic, tourism, socio-
cultural and environmental aspect of the Cabiao floating
market is not balanced. Although the development excels in
its tourism, the economy is not yet fully stable and
established. Likewise, the culture of the locality is not
effectively promoted and the natural environment is still
at risk.
3. Majority of the respondents admitted that the Cabiao
floating market has not affected or changed their
lifestyle. It also did not contribute to their cultural
values and awareness. It did awaken their environmental
awareness and it motivated the respondents to be
responsible for the cleanliness of the floating market but
the welfare and preservation of the Nabao Lake has become
their major concern.
Recommendations
In the light of the findings of this study and the conclusions
derived therefrom, the researcher came up with the following
recommendations:
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1. The authorities and bodies involved in the development of
Cabiao Floating Market should create and implement more
livelihood trainings and programs that features the creation
of authentic crafts and locally available products that Cabiao
has. It can be a good source of skills and income for the
residents and it can be used to promote the culture of the
locality.
2. The local government should increase community engagement and
including the residents in managing and maintaining the Cabiao
floating market. Through inclusivity, the residents will feel
more connected to the floating market which can affect their
point of view of the importance of the floating market to
their everyday living.
3. The residents must continue their act of volunteerism in terms
of maintaining the cleanliness of the Cabiao Floating Market.
By doing this, they can help in protecting and preserving the
natural environment of the locality. Further, tree planting
activities can also be done to compensate for the land that
is taken by the development.
4. Continuous research about the impact of the Cabiao floating
market is recommended to fully determine its short term and
long-term effects and influences especially since the
floating market was not fully developed yet. Future
researchers can explore different perspectives and aspects at
different phases of the development to widen the scope of
this study.
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Chapter 1
THE PROBLEM AND ITS SETTING
Introduction
Tourism is a complex economic sector that give rise to the
movement of people locally and internationally for personal,
business and professional purposes. It is a flexible industry that
knows how to adapt to the changing needs and desires of people and
the current trends for economic, socio-cultural and environmental
aspects to bring out the best services they can offer to ensure
customer satisfaction, promote the culture of the locality and
secure a good revenue to keep the industry going. In fact, in the
annual analysis of the World Travel & Tourism Council (WTTC) about
the global economic and employment impact of Travel and Tourism in
2018, the sector is accounted for 10.4% of global Gross Domestic
Product (GDP) and yielded 10% of the total global employment. This
makes the travel and tourism sector a contributor of one out of
five of all global net jobs over the last five years. Generally
speaking, tourism industry can open a wide range of opportunities
not only for the economy but also other aspects affecting a country
if it is utilized well. Hence, tourism is a good driver of
development for emerging countries like the Philippines.
Natural attractions are the most visited tourist destinations
in the Philippines. Because the country is rich in natural wonders
and consists of hundreds of islands to explore, people from around
the world visits the country to experience the nature and
1
picturesque scenes of the “Pearl of the Orient”. According to the
Department of Tourism (DOT), aside from several tourism milestones,
the Philippines’ tourism revenue has reached a total of USD 9.31
billion in 2019, exceeding the 2018 receipts by 20.81%. This rising
percentage of development further emphasize the importance of
tourism in the country’s growth. That is why, different strategies
and projects are developed to further improve the tourism of the
country.
Cabiao Floating Market is the recently developed “first of
its kind” tourist destination in Nueva Ecija, Philippines. The 38-
hectare development is adjacent to a 2.7-kilometer Nabao Lake which
has been the all-time eco-tourism destination in the locality. In
a report of The Manila Times in 2020, the new tourist destination
is expected to attract more visitors that will elevate the tourism
industry of the town and help the community bounce back from the
economic challenges brought by the pandemic through job
opportunities and livelihood programs for the residents. Further,
the floating market aims to back up the national government’s
“Balik-Probinsya” program which encourages local folks to come
back to the province and help rebuild and strengthen the economy
of Nueva Ecija. The whole project aims to target multiple birds
with one stone in considering the economic, socio-cultural and
environmental aspect of the locality all in one go.
However, the development of Cabiao Floating Market seriously
affected the residents of Barangay Santa Rita, especially those
who are formerly residing in the location of the tourist
2
attraction. Many families needed to relocate and it affected their
daily living. Because of that, the municipality provided the
affected families housing projects to accommodate them and offered
jobs to compensate for the inconvenience of the development of the
floating market. Furthermore, the strict health protocols because
of the Covid-19 pandemic forces the new tourist attraction to close
its gate to visitors to ensure the safety of both tourists and the
locals.
The study aims to focus more on how the Cabiao Floating Market
affected the residents of Barangay Santa Rita and how they perceive
the floating market as a tourist destination, business hub and a
cultural representation of the locality. The researcher has the
strong desire to contribute in the improvement of the on-going
project and would like to determine the impact of the development
of Cabiao Floating Market to the residents of Barangay Santa Rita
Cabiao, Nueva Ecija.
THEORETICAL FRAMEWORK
This study is anchored on the Theory on Customer Satisfaction
(Thomassen, 2003) stating how the perception of the customer is a
result of consciously or unconsciously comparing their experiences
with their expectations.
Thomassen’s Customer Satisfaction Theory emphasizes that the
value proposition and other influences have an impact on final
customer satisfaction. Factors such as word-of-mouth, personal
needs, past experiences, and marketing and public relations is an
3
indicator of customers’ needs and expectations. The customer’s
satisfaction level was based on the comparison between expectations
and experiences (Thomassen, 2003).
Thus, this theory sets a strong foundation for the study to
analyze and determine the impact of the Cabiao floating market to
the residents and how effective the market is in meeting the goals
and expectations set for its development.
Hence, the researcher utilized the Input-Process-Output
Approach in determining the impact of the development of Cabiao
Floating Market to the residents of Barangay Santa Rita.
Particularly, the research paradigm of the study is presented in
Figure 1.
The input elements include the profile of the respondents and
effects of the development of the floating market to them in terms
of economic, tourism, socio-cultural and environmental aspect
followed by the impact of floating market in their lifestyle,
income and cultural and environmental awareness.
The process element contains the data gathering techniques
which includes digital structured interviews, observations and
documentation.
The output element contains the clarified conception of the
impacts of the Cabiao floating market to the residents.
4
Figure 1. Research Paradigm
STATEMENT OF THE PROBLEM
This study was conducted to determine the impact of the
development of Cabiao Floating Market to the residents of Barangay
Santa Rita Cabiao, Nueva Ecija and the findings of this study shall
be used as bases for the improvement of the development and similar
proposed projects.
Specifically, the study sought answers to the following
questions:
1. How may the profile of the respondents be described in terms
of age, sex and residency?
2. What are the effects of the development of the floating market
in terms of?
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a. Economy;
b. Tourism;
c. Socio-Cultural; and
d. Environment?
3. How did the development make an impact to the respondents in
terms of?
a. Lifestyle;
b. Cultural Awareness; and
c. Environmental Awareness?
4. What are the expectations of the respondents after the
completion of the development of Cabiao Floating Market?
SIGNIFICANCE OF THE STUDY
The study was conducted to know the impact of the floating
market to the residents of Barangay Santa Rita. The results of
this study are envisioned to benefit the following:
Developers. The consideration of the feedback from the
floating market’s end-users will help the developers improve the
strategies to be used for the development of the floating market.
Local Government. The result of this study will shed light to
the possible problems that the residents encounter as an aftermath
of the development of the floating market. Through this study,
local government can improve the plans for the welfare and
livelihood of the residents.
Entrepreneurs. Determining the resident’s perception will
6
give ideas to business owners to formulate strategies for effective
business and trade to increase their revenue from the floating
market. This can also help them decide on how to create more job
opportunities for the people and attract visitors through effective
business plans.
Residents. This study will be a tool for the residents’
awareness, understanding and appreciation of the Cabiao Floating
Market. The findings of this study can be a wake-up call for the
residents to be involved and give importance to the development of
the floating market as they are the primary beneficiaries of the
project.
Future Researchers. Only few local studies are conducted to
analyze the impact of such tourist attraction to the people. This
study will be a guide and a basis for the future researchers who
would like to expand the parameters of the research or conduct
similar research that is based on different location.
SCOPE AND DELIMITATION OF THE STUDY
This study will determine the impact of the development of
Cabiao Floating Market to the residents of Barangay Santa Rita
Cabiao, Nueva Ecija. The primary subjects of this research study
will consist of senior citizens, working adults and youth who are
all permanent residents of Barangay Santa Rita. The respondents of
this study will be selected based on how frequent they visit the
floating market and how they are related to the development.
7
For the safety of both the researcher and the respondents,
digital interviews will be used to acquire data given that all the
information to be collected will be asked for permission from the
respondents for documentation.
DEFINITION OF TERMS
Economy is a system for trade by which the wealth of a country
is made and is used. (www.cambridge.org)
Floating Market is a kind of market where exchange of goods
is done in boats or is floating in the water. (definitions.net)
Gross Domestic Product (GDP)is the market value of all the
goods and services produced within the country. (Investopedia.com)
Housing refers to the dwellings that are provided for the
people. (merriam-webster.com)
Livelihood is the way someone earns money for everyday living.
(Cambridge.org)
Socio-Cultural refers to the differences of groups of people
in terms of social class and the culture they belong.
(cambridge.org)
Tourism is a social, cultural and economic phenomenon that
allows people to have movement to different places for leisure or
for business. (www.unwto.org)
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Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES
According to Fink (2014), literature reviews are designed to
provide a description, summary and critical evaluation of the
books, scholarly articles and other sources of relevant information
that works in relation to the research study being investigated.
Thus, this chapter presents the ideas, researches, conclusions and
other related literature from other authors and researchers that
help strengthen the foundation of this research study. Similar and
relevant sources of literature and studies were included in this
chapter to further understand the theme of the study, the aspects
it will affect and its significance.
2.1. FLOATING MARKETS IN THAILAND
Thailand is the home of the well-known floating markets around
the world such as Damnoen Saduak market, Amphawa floating market,
Lok Baintan floating market, etc. These markets are deeply rooted
in the history of the country where people used to trade
agricultural goods by means of rivers and canals and the lived
experiences of Thai people as vendors and barterers of goods
through the years. Originally, these livelihoods turned tourist
attractions are called ‘market on appointment’, by which it means
markets that took place at certain times and places. Hence, until
today, Thailand’s floating markets became a place for gathering
and interaction for trade, tourism and social relations. (C.
Pongajarn et al.).
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It is undeniable that the floating markets affected Thailand
in different aspects especially in terms of economy, culture and
the environment. The activities offered in the floating markets of
Thailand are the main reasons for tourist visits. According to
the data from the Cultural Tourism Guidelines in Klonghae Floating
Market, 27% of the tourists that visits the floating market buy
local products from the local vendors. Food tourism comes to the
second main reason of tourist visits of the floating market with
a total of 21.5%. Relaxation, photography and sight-seeing
activities comes next with 16.4%, 15.2% and 10.9% consecutively.
Tourist visits that are focused on cultural studies also get a
percentage of 9%, which completes the data (Supavarasuwat, 2021).
2.1.1. ECONOMIC IMPACT OF THAILAND FLOATING MARKETS
The economic impact of Thailand floating markets differs on
how it was used as a business and trade hub. In a study about the
impact of Damnoen Saduak floating market to the agricultural
society and tourism community, Thongpanya (2018) revealed that the
occurrence of the floating market made a positive impact to the
community since it provided employment and monetization of the
community members. Likewise, Sukkasem (2012) found out that Amphawa
floating market also garners more local community income because
of the involvement of people and local organizations in improving
and developing the existing floating market.
However, in a case study about the socio-economic impact of
Lok Baintain floating market, Arisanty et.al. (2018) discovered
10
that tourism activities in Lok Baintan floating market still cannot
improve the socio-economic life of traders due to lack of financial
source and low income because of the low sales of products. It is
revealed in the study that one of the reasons why the locals have
low income is because tourists come to the floating market to take
photos and not avail the products being sold at the market. Also,
there is lack of government role in the tourism activities and no
community organizations are managing the floating market.
Therefore, these studies revealed that the improvement and
development of floating market greatly relies on how the local
community support the operations of the floating market. Successful
management of the tourist attraction makes a good revenue for the
locality and therefore improves the economic status of the locals.
Moreover, lack of support from community and local government and
lack of financial source can affect the floating market negatively.
2.1.2. SOCIO-CULTURAL IMPACT OF THAILAND FLOATING MARKETS
According to the Framework of Convention on Tourism Ethics by
the United Nations World Tourism Organization (UNTWO), tourism
policies and activities shall respect, protect and preserve the
cultural heritage and identity of the locality. In the case of the
Thailand floating markets, although initially aims to promote the
culture of the locality, the tourism attractions negatively impact
the socio-cultural aspect of the locality. Because of the changing
demands and trends in the tourism industry, the tradition and
culture of the country is being affected, threatening the
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conservation and preservation of the cultural identity of the
place.
Study shows that because of tourists’ demands, traditional
lifestyle in Damnoen Saduak floating market needs to be adjusted
to cater the needs of the customers. This therefore decrease the
uniqueness of the community (Supavarasuwat, 2021). Furthermore,
the same study reveals how the attitude of the local residents
were affected by the demand of tourism and instead of generosity,
competition arises to be able to sell products to tourists.
Lack of human resource and social assets affects the traders
in Lok Baintan floating market (Arisanty et.al., 2018). Findings
showed that poverty is still the main problem of the floating
market traders due to lack of education, training and expertise in
craft making which is one of the sources of products to be sold in
Culture, tradition and livelihood co-exist in the Thai
community and if one of these were affected, and so the other
aspects of the community. Even though Thailand is rich in culture
and tradition, the studies showed how its people tries to adjust
their own culture just to satisfy the tourists. Furthermore,
despite the popularity of the floating market to the tourists all
around the world, some traders are still in the state of poverty.
2.1.3. ENVIRONMENTAL IMPACT OF THAILAND FLOATING MARKETS
Environmental problems are inevitable for facilities like the
floating market. Since most of the activities of the market are
12
done in boats, the water in floating markets is the most affected
by the pollution and wastes from the market. Since there is low
water quality in the canals where the floating markets are located,
people cannot use the water in the rivers and canals for
consumption (Supavarasuwat, 2021). Similar results were found in
the water quality of Amphawa floating market wherein the research
found that activities cause the rise of water problems in Amphawa
and therefore, the water need to settle pre-treatment before it
can be used for consumption.
2.2 FLOATING MARKET IN THE PHILIPPINES
The municipality of Sitangkai is a first-class coastal
municipality in the province of Tawi-Tawi, under the Autonomous
Region in Muslim Mindanao (ARMM), Philippines. Sitangkai island is
known as a ‘water world’ because most of the residential houses,
government offices and commercial business establishments are
built on stilts (Lee, 2020). The main transportation system in the
municipality is through water thus earned its moniker as the
“Venice of the Southern Philippines”. Because most of the business
in Sitangkai is done through boats, it is mostly compared to the
floating markets like those in Thailand and Vietnam.
Sitangkai floating market is the main source of goods in the
municipality. Fish vendors in the municipality sells sea products
fresh from the sea as they sell fish and other products in their
boats. The municipality is also known for its seaweed products and
other crafts like mat weaving. Further, residents also sell
13
imported products from its neighboring country Malaysia. However,
despite the amount of sea products and other imported goods
available in Sitangkai, residents still suffer from water scarcity
that affects their daily living (Lee, 2020).
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Chapter 3
RESEARCH METHODOLOGY
This chapter presents the methods and procedures to be
conducted by the researcher in order to determine the impact of
the development of Cabiao Floating Market to the residents of Sta.
Rita Cabiao, Nueva Ecija. It includes the research design, research
locale, sample and sampling procedure, data gathering techniques
and data gathering procedures.
Research Design
Research design refers to the overall strategy that the
researcher chooses to integrate different components of the study
in a coherent and logical way in order to effectively address the
research problem (W.M.K. Trochim, 2006).
Qualitative approach is employed for this study. Qualitative
research collects and works with non-numerical data that seeks to
interpret meaning from the data that help understand social life
through studying targeted populations or places (Crossman, 2020)
Under the qualitative approach is phenomenology which
explores the lived experiences of people over a certain phenomenon.
Phenomenological methods are effective at describing the
experiences and perceptions of individuals from their own
perspectives. Experiences being describe in phenomenological
approach includes not only the experiences of sensory perception
but also intellectual thought, emotion, desire, volition and action
(Sakrak, 2021).
15
The researcher opted to use this kind of research design
because of the desire to acquire first hand data from the
respondents so as to formulate rational conclusions and
recommendations for the study.
Research Locale
The research was conducted in Barangay Santa Rita Cabiao,
Nueva Ecija.
Barangay Santa Rita is more or less 4 kilometers from the
municipal center of Cabiao and it is bounded by Barangay Santa
Ines and Barangay Sinipit on the east, Barangay San Carlos and
Barangay Santa Isabel on the west, Barangay San Roque on the north
and Barangay Concepcion on the south.
Santa Rita is an agricultural barangay where majority of its
population dwells on farming as its main source of income. It has
a total land area of 826 hectares wherein most of it are farm
lands. Palay, corn and other crops are the major farm produce.
It has a total population of 9,825 in which 4,905 are female
and 4,920 are male. The Barangay’s total registered voters are
4,987. It has a total household of 1,790 with 1,825 families.
Roman Catholic dominates the Barangay when it comes to religious
affiliation, while others are Jehovah’s Witness, Iglesia ni Cristo,
Protestants and Baptists.
The barangay’s vision is:
Establish an independent, peaceful and progressive barangay
advocating a peaceful and harmonious community wherein God-fearing
16
citizenry promotes peace and order.
The barangay’s mission is:
Enforce all applicable laws and regulations to maintain at
all times a peaceful, orderly and harmonious community.
To harness the active participation and cooperation of all
stakeholders and strive to create a working environment built on
trust and confidence to further the sense of security and well-
being in the community.
The barangay’s goal is:
Maintain peaceful, orderly and harmonious community at all
times.
Figure 2. Map of Barangay Santa Rita
Sample and Sampling Procedure
All of the respondents of this study were chosen using
purposive sampling. Purposive sampling is the purposeful selection
of a participant due to the qualities the participant possesses
17
(Etikan, et.al. 2016). The researcher identified the prospective
persons who have the knowledge and background on the subject of
the study to obtain a more relevant information that will answer
the research questions.
Respondents of the Study
In this study, there were 8 sets of respondents involved. The
selected senior citizens, adults and youth who are all permanent
residents of Barangay Santa Rita were the participants in
determining the impact of the development of Cabiao Floating
Market. They were chosen because the researcher believes that they
have the lived experiences and a close connection to the existing
Cabiao Floating Market. The illustration of distribution of
respondents is shown in Table 1.
Table 1
Distribution of Respondents
BARANGAY DIVISION NUMBER OF RESPONDENTS

PUROK 1 5
PUROK 2 4
PUROK 3 4
PUROK 4 3
PUROK 5 4
PUROK 6 3
PUROK 7 4
PUROK 8 3
TOTAL: 30
Data Gathering Techniques
After the interview questions has been validated, the
researcher sought the approval of her research adviser in order to
18
make an interview with the selected residents of Barangay Santa
Rita about their personal experiences and perceptions about the
development of the Cabiao Floating Market. With the approval and
consent given by the research adviser, the researcher began
interviewing and recording all the answers of the respondents with
full authority and permission from the respondents themselves.
1. Data Gathering Instruments
The research instruments used for this study are structured
online interviews, casual observations and documentation.
1.1 Structured Online Interviews
Structured online interviews were used for this study to
validate the data collected from the respondents. Structured
interviews are composed of predetermined questions that aims to
anchor the interview to obtain the necessary information needed
for the study. The respondents were asked by the researcher as
soon as specific questions were constructed.
1.2 Casual Observations
Casual observations are the supporting details that is rooted
from the perceptions of the researcher towards the development of
Cabiao Floating Market.
1.3 Documentation
Documentation is an important part of any data gathering
procedure. It will present all the evidence and valid process
undertaken to complete the study.
19
2. Data Gathering Procedure
In this study, the researcher used structured online
interviews, casual observations and documentation to be able to
record the answers of the respondents. The researcher interviewed
a total of thirty (30) respondents.
Each respondent who confirmed to the letter of invitation for
online interview were contacted in their allotted time. Online
interviews were chosen by the researcher for the safety and
convenience of the respondents as well as for compliance to the
Covid 19 protocols in the barangay. The purpose of the study,
respondent’s confidentiality and data reporting is explained to
each participant before the actual interview. Pseudonyms were used
to ensure the confidentiality and privacy of the respondents.
To ensure validity of the interview data, all interview
transcripts were reviewed and checked by the researcher for
accuracy.
20
Chapter 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter presents all the data gathered in this study
which had been carefully analyzed and described using Descriptive
Approach.
This part describes the respondents based on their age
bracket, sex and residency.
Table 2
Age, Sex and Residency of the Respondents
VARIABLES FREQUENCY PERCENTAGE

Youth 14 46.66%
(15-24 years old)
Adult 10 33.33%
Age (24-64 years old)
Senior Citizen 8 26.66%
(65+ years old)
TOTAL: 30 100%
Sex Male 14 46.66%
Female 16 53.33%
TOTAL: 30 100%
Purok 1 5 13.33%
Purok 2 4 13.33%
Purok 3 4 13.33%
Residency Purok 4 3 13.33%
Purok 5 4 13.33%
Purok 6 3 10%
Purok 7 4 13.33%
Purok 8 3 10%
TOTAL: 30 100%
Table 2 shows the distribution of respondents based on their
age, sex and residency. The table shows that the participation of
the youth in the study was the highest, having a total of 46.66%.
21
A total of 10 adults were able to participate as respondents to
the study garnering 33.33% of the total respondents. Senior
citizens have the least number of respondents with only 26.66% of
the total percentage.
The distribution of respondents based on sex almost divided
the respondents in half with a total of 16 female respondents and
14 male respondents. But female respondents still led the number
with a total of 53.33%.
Through purposive sampling, respondents were selected with
the best and most relevant qualities and knowledge they have about
the topic being discussed in the study. However, the availability
of respondents was challenged by the current situation. Thus, the
distribution of respondents per barangay division is not equal.
The researcher is able to yield equal responses from the barangay
divisions namely Purok 2, Purok 3, Purok 5, and Purok 7. Each of
the mentioned division have four (4) respondents each. Meanwhile,
Purok 4, Purok 6 and Purok 8 were not able to reach the standard
of four respondents so these divisions only have 3 respondents
each making up the 30% of the total respondents. Purok 1 has the
most participative respondents having a total of 5 respondents in
the division.
As can be concluded from the distribution of respondents in
the different fields, the youth is the most participative among
the three age brackets. Furthermore, there is no gender
discrimination in the selection of the respondents because both
male and female residents of Santa Rita have been very active in
22
participation. Also, proximity to the Cabiao Floating Market did
not affect the engagement of the residents to the tourist
destination at all since the farthest barangay division were able
to provide more respondents than those who are near the
development.
In general, the effects of the development of Cabiao Floating
Market varies based on respondents’ observations and how they
personally perceive the development as consumers. On different
aspects such as economy, tourism, socio-cultural and environment,
their responses were based on personal experiences.
2.1. Economy
Majority of the respondents answered negatively when
asked about the economic effects of the development of the
Cabiao Floating Market to Barangay Santa Rita. Most of the
respondents said that the Cabiao Floating Market did not
really perform well economically as expected due to different
challenges faced by business owners that operates business in
“Businesses did not operate in the Cabiao Floating Market
in the long-run. Maybe it's because of the rent, the location,
and the overall marketing plan.”
- R6, Q.1.
“It’s seasonal. It’s hard to depend the revenue on the
floating market because it doesn’t operate on a daily basis.”
23
- R15, Q.1.
“Most of the businesses in CFM were closed because only
few tourists visit the floating market which results to low
income for the business owners.”
- R16, Q.1.
“The financial income of the business owners in the
floating market is not continuous.”
- R23, Q.1.
“Since the beginning of the operations of the Cabiao
Floating Market, we can say that the progress of the
businesses was on and off because of the Covid 19 pandemic.”
- R28, Q.1.
From the data that has been collected, the reasons for
the slow economic progress of the Cabiao Floating Market were
identified. Respondents emphasized that the unstable
operations of the market were affecting the business owners.
Cabiao Floating Market is only open during holidays and during
municipal organized events to control the number of tourists
that visits the market since the social distancing protocols
due to the Covid 19 pandemic was not yet fully lifted. This
affected the business owners because their revenue was too
low as compared to the payment for the rent and it has caused
a number of businesses to shut down.
Some of the respondents indicated that the overall
marketing strategy of the Cabiao Floating Market is also a
24
factor why the market is not clicking. Based on observations,
residents of Santa Rita still prefer buying goods and other
products to the main public market of the municipality even
if it is far because there is not much products sold in Cabiao
Floating Market.
But despite of the negative perception of the residents,
twenty-three (23) of out thirty (30) respondents perceive the
Cabiao Floating Market as an opportunity for economic growth
if plans were made to improve the economy of the market.
2.2. Tourism
The seasonal operations in the Cabiao Floating Market
made a domino effect not just in the economy but also the
tourism of Barangay Santa Rita. Since it started operating in
the midst of the pandemic, the people visiting the Cabiao
Floating Market is controlled hence affecting the economy
negatively. However, nineteen (19) or 63.33% of the
respondents agreed that the development of Cabiao Floating
Market made a positive effect to the tourism of the locality.
“At some point it is effective. It attracts people from
nearby places to go and visit CFM.”
- R2, Q.2.1
“Somehow yes. Because it becomes a leisure park for
teenagers and even for adults. It also become a "tambayan"
and sometimes "zumba" venue. And now through the help of the
activity of the SK, it will become a court where anyone can
watch the basketball game and for sure by that moment the
25
Floating Market will be alive again.”
- R4, Q.2.1
“Yes, Cabiao Floating Market was really an effective
tourist spot because of the ambience in the place, as well as
the rides and variety of stores.”
- R7, Q.2.1
“Yes, in some ways it helps in boosting the tourism of
barangay Sta Rita by giving free rides during Christmas season
and having some tournaments for youths. Making other people
visit it once in a while to enjoy the night with their family
and friends.”
- R8, Q.2.1
“Yes, Cabiao Floating Market has beautiful sceneries and
leisure activities.”
- R27, Q.2.1
Predominantly, respondents are also optimistic to the
improvements that the Cabiao Floating Market made as compared
to what the locality is before the development.
“In the past, Cabiao was not known but now it is
gradually being recognized in other barangays.”
- R1, Q.2.2
“The tourism industry in Sta. Rita is more alive than
ever been. Other people from other municipality are also
26
visiting Cabiao floating market.”
- R3, Q.2.2
“Before, people don’t even bother to stop at Barangay
Sta. Rita because there was no tourist attraction. But because
of the development of Cabiao Floating Market, a lot of stores
were built which attracted people from different places.”
- R8, Q.2.2
“Before, it was dry and small business are managing but
now, big businesses are now open there and it will give more
chance to all the residence of Sta Rita Cabiao.”
- R11, Q.2.2
“Before the development of Cabiao Floating Market, the
tourism in Barangay Santa Rita is really low. Now, it is often
visited by many people.”
- R25, Q.2.2
“Yes, Cabiao Floating Market has beautiful sceneries and
leisure activities.”
- R27, Q.2.2
The development of Cabiao Floating Market is successful
in attracting tourists in the first phase of its development.
The respondents also look forward for more improvements to
the facilities and activities of the floating market in the
future.
27
2.3. Socio-Cultural
Consequently, Cabiao Floating Market did affect the
economy and tourism in a way that is visible to their
perspective. Hence, it can be concluded that how the
respondents react to the questions that were asked on them
was purely based on how Cabiao Floating Market appeals to
them as a tourist hub. That is why, when asked to describe
their connection and relationship to the floating market and
if they were supporting or will support the development, most
of the respondents answered with conditions. Apparently, the
residents of Barangay Santa Rita are enthusiastic in
supporting the development of Cabiao Floating Market if the
market will be managed well.
“As a resident, I show my support in Cabiao Floating
Market by promoting it social media so it can reach a lot of
people and maintaining the cleanliness of the place.”
- R9, Q.3.2
“If they sell essential products in the Cabiao Floating
Market, I will be buying there instead.”
- R15, Q.3.2
“Before I can give my full support, it needs to be
managed well by the local government. Hire engineers and
architects to further develop the project. Also, there is a
need to boost the marketing department of the market on what
strategies must be used to attract people into the
28
development.”
- R17, Q.3.2
“They prioritized the food stalls instead of the
recreational activities. They should have developed more area
for recreation so if the tourists get tired, so then they can
eat.”
- R21, Q.3.2
“The Sangguniang Barangay shows full support in the
development and further improvement of the Cabiao Floating
Market.”
- R29, Q.3.2
Despite giving support to the development, some of the
respondents honestly answered that they really don’t
participate in the management and development of the market.
The best they can do is to help maintain the cleanliness of
the area.
2.4. Environment
Generally speaking, the respondents are the major observers
of the environmental effect of the development of Cabiao
Floating Market which has resulted into divided perceptions.
Because of the development of the floating market, some of the
respondents shared how the market contributed to the proper
waste disposal and cleanliness of the environment as compared
to when the floating market isn’t developed yet.
“I believe it has an impact on the environment in Sta.
29
Rita in a positive way. They keep the floating market clean.
As a result, other residents are cleaning up their yards as
well.”
- R3, Q.4.1
“Somehow, they maintain the cleanliness of the Nabao
Lake. And somehow when it is operational it also gives so
much waste.”
- R9, Q.4.1
“The development of Cabiao Floating Market actually had
a good effect on the environment of Barangay Sta. Rita because
it cleaned the lake. It also promoted cleanliness because
there were lots of trashcans located throughout the place.”
- R14, Q.4.1
“The cleanliness of the Cabiao Floating Market is a top
priority of the local government here in Cabiao, there are
regulations that is being implemented to make sure the
floating market is in good condition.”
- R22, Q.4.1
Aside from the positive responses, some of the
respondents showed concern for the welfare of the Nabao Lake
since the development was constructed beside the body of
water.
“Upon its early completion, I took a quick visit when it
was open to the public. I was surprised because it turned out
to be the thing that I am afraid of - the structural plan
30
(specifically the sewer system) affects the lake and can put
more harm in the already critical situation of the aquatic
ecosystem, and there's no concrete plan on how to turn the
place in a cultural and tourism-centered space.”
- R1, Q.4.1
“Six years back, I was personally attached to the LGU
project that aims to preserve its water. Few things like
development and beautification of the place have been the
priority. I was assigned to write articles about this project.
With its redevelopment under the incumbent municipal leader,
CFM has got better but something keeps bothering me. I'm
afraid that my kababayans might exchange Mother Nature to the
ephemeral joy of modernization.”
- R17, Q.4.1
“The Lake is already in critical condition. If the plan
was to make it a tourist, business, and ecofriendly spot then
it should serve its purpose. But right now, all I can see is
its business part where they can get money from business
individuals renting spaces.”
- R30, Q.4.1
“I worked in Taga-Alog. A project spearheaded by National
Commission for Culture and Arts, Philippine Educational
Theater Association, and Pasig River Rehabilitation
Commission. It is an environmental campaign in which its core
objective is to rehabilitate Pasig River and make it a space
31
for environmental and cultural identity. This Cabiao Floating
Market Project and the previous campaign that I handled were
almost similar. Right now, I can clearly say that they are
doing it the wrong way.”
- R25, Q.4.1
Even with the continuous improvement of Barangay Santa
and the municipality of Cabiao, the respondents are still
concerned about the impact of the project to the natural
environment. Hence, helping to clean the surroundings is a
voluntary task for them to give contribution into the
beautification and preservation of the area.
How the development of Cabiao Floating Market influenced
the living, perceptions and awareness of the respondents is
an important factor to determine the major findings of this
study. Thus, throughout the interview, the respondents were
asked what has changed in their lifestyle, their cultural
awareness and environmental awareness since the Cabiao
floating market started its operation.
3.1. Lifestyle
Even with becoming a sudden tourist attraction that has
garnered attention from the nearby places, Cabiao Floating
Market has brought no significant change in most of the
respondent’s lifestyle at all.
32
Since the operation of the floating market was seasonal
and does not really operate daily, the respondents were not
that affected to any changes or concerns about the floating
market. Gathering restrictions from the Covid 19 protocols
also affected the engagement of the respondents to the
floating market.
3.2. Cultural Awareness
Majority of the respondents said that the Cabiao floating
market is not yet able to effectively promote the culture of
the locality since they see no cultural representations in
the market yet. Even though the floating market has an
existing souvenir shop that aims to promote the culture and
products of the Kabyawenos, it is not yet enough to make a
significant cultural impact and awareness for the
respondents.
3.3. Environmental Awareness
Since the floating market was situated in an area that is
highly affecting the natural environment of Barangay Santa
Rita, the respondents react differently about the
environmental awareness that the development of Cabiao
Floating Market. A total of 13 respondents reacted positively
as they said that the floating market made them realize the
importance of cleanliness and being responsible for their own
trash to not harm any further the Nabao Lake. Meanwhile, 17
respondents answered that the Cabiao Floating Market did not
really affect their environmental awareness in a positive
33
manner but it made them realize how the development really
became a threat to the natural environment.
As a continuously growing business and tourist destination,
the full potential and capabilities of the Cabiao floating
market can’t be determined yet. However, the respondents were
very optimistic that the floating market will be a very great
opportunity for economic, tourism, socio-cultural and
environmental development if it will be managed accordingly.
“I'm looking forward that the businesses there will
become successful and somehow will gain their investments
through the help of good revenue. I am also looking forward
that the Floating Market will be consumer friendly when it
comes to the price of the items that is being for sale in
there.”
- R2, Q.1.4
“If they make it more budget friendly for business owners
who want to enter the market, it can become the heart of
Cabiao. This will allow businesses to stay at the market in
the long run. The more enterprises there are, the more people
will come, and the floating market will become more vibrant.
And will undoubtedly be successful in the future in business
and trade.”
- R25, Q.1.4
34
“Once Cabiao Floating Market is finished, more tourist
would come and visit because there would be boats that will
connect Sta. Rita to the other side of the Nabao Lake. It
would be a great experience and attraction.”
- R11, Q.2.4
“Looking forward to the development. I hope they can fix
the plant boxes and change it into benches and street food
carts instead of just restaurants. Admit it or not, Filipinos
love cheap and affordable goods so it will be a big hit. Also,
they can add more lights and more attractions.”
- R27, Q.2.4
“In my opinion, our social and cultural features are
slowly decreasing, particularly among today's youth. For me,
it would be more interesting if the Cabiao floating market
promoted local brands and also made it older yet modern in
order to promote social and cultural aspects and make it live
in all Kabyaweños.”
- R8, Q.3.5
“Cabiao Floating Market would be able to reconnect the
people with their culture, through the experiences and
products that they offer.”
- R12, Q.3.5
“They have to educate first the residents. Then execute
a plan that people must be involved. And lastly sustain it.
If they can do that, I'll be happy to lend a hand to help.”
35
- R1, Q.4.4
“I expect that Cabiao Floating Market would not go beyond
their limits in terms of environmental aspects. I hope they
would always exert a lot of effort it keeping the environment
clean and safe while growing in the business field.”
- R20, Q.4.4
Respondents have shown a positive attitude towards the
future of the Cabiao Floating Market. As can be concluded
from the responses, even if the respondents have high
expectations as consumers of the market, they are enthusiastic
about helping and supporting the Cabiao Floating Market to
further improve its development.
36
Chapter 5
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
This chapter presents the summary of findings, conclusions
and recommendations yielded through comprehensive study and
thorough analysis of data.
Summary
The main purpose of this study was to determine and describe
the impact of the development of Cabiao Floating Market to the
residents of Barangay Santa Rita Cabiao, Nueva Ecija. The method
of research used in this study is descriptive and phenomenological
approach.
Basic instruments in the form of casual observations and
documentation were used to gather the information for this
undertaking. Likewise, structured online interviews among
respondents were conducted.
The respondents in this study were the selected senior
citizens, adults and youth who are all permanent residents of
Barangay Santa Rita.
Specifically, the study sought answers to the following
questions:
1. How may the profile of the respondents be described in terms
of age, sex and residency?
2. What are the effects of the development of the floating market
in terms of?
a. Economy
b. Tourism
37
c. Socio-Cultural
d. Environment
3. How did the development make an impact to the respondents in
terms of?
a. Lifestyle
b. Cultural Awareness
c. Environmental Awareness
4. What are the expectations of the respondents after the
completion of the development of Cabiao Floating Market?
Major Findings
The findings of this study are summarized as follows:
Twelve (12) or 40% of the respondents were under the age
bracket of 15-24 years old; ten (10) or 33.33% of the respondents
are 25-64 years old while eight (8) or 26.66% of the respondents
are aged sixty-five (65) and above. Whereas, sixteen (16) or 53.33%
are females and fourteen (14) or 46.66% are males.
The researcher is able to yield equal responses from the
barangay divisions namely Purok 2, Purok 3, Purok 5, and Purok 7.
Meanwhile, Purok 4, Purok 6 and Purok 8 were not able to reach the
standard of four respondents so these divisions only have 3
respondents each. Purok 1 has the most participative respondents
having a total of 5 respondents in the division.
Seventy-five percent (75%) of the respondents have a negative
38
perception on the effectiveness of the Cabiao floating market in
uplifting the economy of the locality. However, the respondents
agreed that even when the operation hours are limited, the floating
market is still an effective tourist attraction for Cabiao.
Majority of the respondents also said that the Cabiao floating
market is not yet efficient in providing livelihood to the
residents and the cultural promotion is still low and barely
recognized. Further, the respondents have mixed perceptions to the
environmental effect of the development. Some of the respondents
perceive the development as an opportunity for the beautification
of the Nabao Lake but some thinks that the development of the
Cabiao floating market added to the threats for the preservation
of the natural environment of the Nabao Lake.
Despite the negative perceptions, majority of the respondents
are very enthusiastic and optimistic for the future development of
Twenty-three (23) or 76.66% of the respondents admitted that
the Cabiao floating market has brought no significant changes in
their lifestyle while the remaining seven (7) or 23.33% said that
it somehow affected their way of living because the floating market
became their go-to place for family bonding and past time.
Even though the floating market created strategies to promote
the culture and products of the Kabyawenos, majority of the
respondents said that it is not yet enough to make a significant
cultural impact and awareness for them. Furthermore, thirteen (13)
39
respondents reacted positively to the environmental impact of the
floating market to them. Meanwhile, seventeen (17) respondents
answered that the Cabiao Floating Market did not really affect
their environmental awareness in a positive manner but it made
them realize how the development really became a threat to the
natural environment.
Majority of the respondents have shown a positive attitude
towards the future development of the Cabiao Floating Market. They
are enthusiastic about helping and supporting the Cabiao Floating
Market to further improve its development.
Conclusions
After the investigations, sufficient number of evidences,
thorough analysis and careful interpretation, the researcher have
arrived at the following conclusions:
1. The respondents are in the right age range and are matured
enough to have a casual understanding about the impact of
Cabiao floating market to barangay Santa Rita.
2. The findings revealed that the economic, tourism, socio-
cultural and environmental aspect of the Cabiao floating
market is not balanced. Although the development excels in
its tourism, the economy is not yet fully stable and
established. Likewise, the culture of the locality is not
40
effectively promoted and the natural environment is still
at risk.
3. Majority of the respondents admitted that the Cabiao
floating market has not affected or changed their
lifestyle. It also did not contribute to their cultural
values and awareness. It did awaken their environmental
awareness and it motivated the respondents to be
responsible for the cleanliness of the floating market but
the welfare and preservation of the Nabao Lake has become
their major concern.
Recommendations
In the light of the findings of this study and the conclusions
derived therefrom, the researcher came up with the following
recommendations:
1. The authorities and bodies involved in the development of
Cabiao Floating Market should create and implement more
livelihood trainings and programs that features the creation
of authentic crafts and locally available products that Cabiao
has. It can be a good source of skills and income for the
residents and it can be used to promote the culture of the
locality.
2. The local government should increase community engagement and
including the residents in managing and maintaining the Cabiao
floating market. Through inclusivity, the residents will feel
more connected to the floating market which can affect their
41
point of view of the importance of the floating market to
their everyday living.
3. The residents must continue their act of volunteerism in terms
of maintaining the cleanliness of the Cabiao Floating Market.
By doing this, they can help in protecting and preserving the
natural environment of the locality. Further, tree planting
activities can also be done to compensate for the land that
is taken by the development.
4. Continuous research about the impact of the Cabiao floating
market is recommended to fully determine its short term and
long-term effects and influences especially since the
floating market was not fully developed yet. Future
researchers can explore different perspectives and aspects at
different phases of the development to widen the scope of
this study.
42
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ETHICSFRAMEWORK CONVENTION ON TOURISM ETHICS. World Tourism
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unwto.org/doi/pdf/10.18111/9789284421671
46
APPENDICES
47
APPENDIX A
Dear Respondents,
Greetings!
I am Jaimie T. Garcia, a fourth-year architecture student

from Nueva Ecija University of Science and Technology, is presently
conducting a study entitled, “The Impact of the Development of
Cabiao Floating Market to The Residents of Santa Rita Cabiao, Nueva
Ecija”. The objective of this is to determine the perceptions of
the residents of Barangay Santa Rita about the development of the
Cabiao Floating Market, the new tourist attraction located at the
barangay.
In connection to this, I am sincerely appealing to you to
allow me to get some information that will make this study complete
and reliable. Rest assured that your favorable action will be
greatly appreciated and treated with utmost confidentiality.
Thank you very much!
Truly yours,
Jaimie T. Garcia
Student
Approved by:
Ar. Gregorio L. Villaviza Jr.

Research Adviser
48

Garcia Jaimie T. 4B Rma Final Research Paper

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Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

THE IMPACT OF THE DEVELOPMENT OF

Ar. Gregorio L. Villaviza Jr.

Transforming Communities through Science and Technology

1 THE PROBLEM AND ITS SETTING

Statement of the Problem. . . . . . . . . . . . . . . . 5

Significance of the Study . . . . . . . . . . . . . . . 6

Scope and Delimitation of the Study . . . . . . . . . . 7

2 REVIEW OF RELATED LITERATURE

2.1. Floating Markets in Thailand . . . . . . . . . . . 9

2.1.1. Economic Impact of Thailand

2.1.2. Socio-Cultural Impact of Thailand

2.1.3. Environmental Impact of Thailand

2.2. Floating Market in the Philippines . . . . . . . . 13

Transforming Communities through Science and Technology

Sample and Sampling Procedure . . . . . . . . . . . . . 17

Respondents of the Study. . . . . . . . . . . . . . . . 18

Data Gathering Techniques . . . . . . . . . . . . . . . 18

4 PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

Profile of the Respondents. . . . . . . . . . . . . . . 21

Effects of the Development of Cabiao

Impacts of the Development of Cabiao

5 SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Transforming Communities through Science and Technology

2 Age, Sex and Residency of the

Transforming Communities through Science and Technology

2 Map of Barangay Santa Rita . . . . . . . . . . . . . . . 17

Transforming Communities through Science and Technology

Tourism is a good driver of development for emerging countries

like the Philippines. Because the country is rich in natural

wonders and consists of hundreds of islands to explore, people

and picturesque scenes of the “Pearl of the Orient”. Utilization

of the potential of tourism in the country gave way to the

development of Cabiao Floating Market which is considered as the

“first of its kind” tourist destination in Nueva Ecija,

Philippines. The development of Cabiao Floating Market, in one way

or another, affected the lives of the residents of Barangay Santa

This study aims to focus more on how the Cabiao Floating

perceive the floating market as a tourist destination, business

hub and a cultural representation of the locality.

Specifically, the study sought answers to the profile of the

respondents, effects and impact of the development of Cabiao

floating market and the expectations of residents towards the

completion of the development of Cabiao floating market.

The findings of this study are summarized as follows:

1. Profile of the Respondents

Twelve (12) or 40% of the respondents were under the age

bracket of 15-24 years old; ten (10) or 33.33% of the respondents

Transforming Communities through Science and Technology

are females and fourteen (14) or 46.66% are males.

The researcher is able to yield equal responses from the

barangay divisions namely Purok 2, Purok 3, Purok 5, and Purok 7.

standard of four respondents so these divisions only have 3

respondents each. Purok 1 has the most participative respondents

having a total of 5 respondents in the division.

2. Effects of the Development of Cabiao Floating Market

Seventy-five percent (75%) of the respondents have a negative

perception on the effectiveness of the Cabiao floating market in

uplifting the economy of the locality. However, the respondents

market is still an effective tourist attraction for Cabiao.

Majority of the respondents also said that the Cabiao floating

market is not yet efficient in providing livelihood to the