Presentation by Jessie-Marie M.

Morcoso

Development
Communication
improving the Chances of Success in Communication
 Prayer
pening
ve an O
et's Ha
L Dear Heavenly Father,
we look to you now for guidance and instruction.
We ask that you bless this session in every way,
bless the participants, and bless the instructor.
Take full control, Oh God,
and may everything go according to your will
and purpose in Jesus' name we pray... Amen..
What's in it for me? 02

Objectives:
After this lecture, you will be able to do the
following:
Define development communication
Differentiate the two perspectives of
DevCom.
Enlist some of the goals of DevCom.
Explain the roles of Development
Communication & Development
Communicators.
to
Let's Review... COMMUNICATION
Communication involves an exchange of information,
ideas, feeling rather than a mere transmission of
information. It is a two-way process between the sender
and the receiver of information.

In communication process. a SENDER (encoder) encodes

a message and then using a medium/channel sends it to
the receiver (decoder) who decodes the message and
after processing information, sends back appropriate
feedback/reply using a medium/channel.
Let's Review... COMMUNICATION
communication suggest the use of different forms of
media such as printed materials,radio, television, and so
on...
communication is used as an empowerment tool in other
words, communication is used as a tool to facilitate the
participation of people in development activities.
Knowledge and information are essential for people to
successfully respond to the opportunities and
challenges of social, economic, and technological
changes. But to be useful, knowledge and information
must effectively communicated to people.
Let's Review... DEVELOPMENT

Development is all about

transformation from a state to another
that is better. It is human centered and
ensures that human basic needs are
met.
It affects the economic, social and
mental improvement of human
condition.
What is 03

Write your definition in our PADLET:

development https://padlet.com/jessiemariemorcoso/v
e44988qu5sgvz3x
Communication?
Or Scan this QR Code
What is development Communication?
Development Communication mainly
concerns with the role of communication
and information in socio-economical
development of an individual, society, and
nation.

Through development communication,

we can easily identify what media can
do directly or indirectly to improve the
quality of life for urban and rural
masses.
What is development Communication?
Development Communication is about such
communication that can be used for
development.

it is about using communication to

change or improve something.

Development communication can be

defined as the use of communication to
promote development. Those who write
or produce programmes on issues
related to development are called
Development Communicators.
Two Perspectives
of DevCom
Narrower The narrower concept of "development
communication" refers to the use of mass
Concept communication (the mass media) in the promotion of
development.
Internet Newspapers
Examples of Mass Media:
Magazines

Television
Radio
Advertising
Movies
 Broader The broader concept of "development
communication" refers to shape and makes
Concept use of all forms of communication in the
development process.
Examples:
Verbal Communication: Spoken words. it includes face-to-face
conversation, speech, telephonic conversation, video, radio, television,
voice over internet.
Non-Verbal Communication: Body language, gestures, facial expressions,
and even posture.
Written Communication: Written signs or symbols are used to
communicate.
 What are the
ROLES of a
DEVELOPMENT
COMMUNICATION?
 Transforming Role as it seeks social
changes for a higher-quality of life.
Development communication can be
used for transforming role by bringing
Roles social change in a way that it inspires
the people to aim for a higher quality
of DevCom of life.
Socializing Role by seeking to
maintain some of the established
values of the society. Development
Communication also tries to maintain
the established values of the society
by playing a socializing role. It builds
an atomospher so the planned or
proposed changes may be brought
about while keeping the social fabric
of the society intact.
 What are the
GOALS
of
DEVELOPMENT
COMMUNICATION?
 Purposive
Goals of
Positive
DevCom
Pragmatic: Practical and
Purposeful

The main goal of development

communication is to provide
higher quality of life to the
people of society.
 What are the
PHILOSOPHIES
of
DEVELOPMENT
COMMUNICATION?
 Development Communication
is purposive communication, it
is positive, and it is pragmatic.
In the development context, a tacit positive value is

Philosophies attached to what one communicates about, which shall

motivate the people for social change.

of DevCom Development Communication is

goal-oriented.
the ultimate goal of development communication is a
higher quality of life for the people of a society by social
and political change.

Development Communication is
not pure in economic terms but
also in terms of social, political,
cultural and moral values.
Development Communication in a specific society will
be influenced by the ends and values of that society.
 What are the
GOALS
of
DEVELOPMENT
COMMUNICATOR?
A DEVELOPMENT
COMMUNICATOR

has to understand
the process of
development and
communication.
A DEVELOPMENT
COMMUNICATOR

should possess
knowledge in
professional
techniques and
should know the
audience.
A DEVELOPMENT
COMMUNICATOR

prepare and distribute

development
messages to millions
of people in such a way
that they are received
and understood,
accepted, and applied.
 Assessment 1
1. Explain the term DEVELOPMENT
COMMUNICATION using examples.

2. Discuss the two perspectives of Development

Communication.

3. What is the importance of knowing Development

Communication and how would you apply it in
your daily living?
 ow l e d ge
Kn
heck!
C
 i c k t he
Cl
Link!
https://quizizz.com/admin/quiz/63033509fe16ca001d5b86eb?
source=quiz_page
You may visit an Club-based
Organization in your college or campus
or an NGO in your locality and find out
the activities which they carry out for
development. Be ready to share your
notes to the class.
 More Readings:
1. https://nios.ac.in/media/documents/srsec335ne
w/335_Mass_Communication_Eng/335_Mass_C
ommunication_Eng_L4.pdf

2. https://ghayasmirza.wordpress.com/course-
outline-for-development-communication/

3.https://www.academia.edu/35965334/developme
nt_communiation_I_ppt
"Communication is the process
of distributing information. With
technology constantly evolving, it's
safe to say that communication
will be conducted more quickly."

- Aaron Loeb