GARWARE INSTITUTE OF CAREER

EDUCATION AND DEVELOPMENT

VIDYANAGARI KALINA, SANTACRUZ EAST
MUMBAI 400098

COURSE NAME: MASTERS IN TOURISM

AND TRAVEL MANAGEMENT

SEM II

FINAL PROJECT ON:

K-POP TOUR (SOUTH KOREA)

SUBMITTED BY:
AKASH ASITKUMAR AJWELKAR

ROLL NO: 01

 CERTIFICATE

THIS IS TO CERTIFYING THAT PROJECT ENTITLED “K-POP

TOUR (SOUTH KOREA)” BY MR. AKASH ASITKUMAR
AJWELKAR ROLL NO. 01 IN PARTIAL FULFILLMENT OF
MASTER’S IN TOURISM AND TRAVEL MANAGEMENT TO
GARWARE INSTITUTE OF CAREER AND DEVELOPMENT,
UNIVERSITY OF MUMBAI.

MS. SONALI CHITALE:

(INTERNAL FACULTY)

MS. SONI PATRA

(EXTERNAL FACULTY)

MS. ANITA CHANDRASHEKHAR &

MS. MANJUSHA SUNIL:
(COURSE COORDINATOR)

 DECLARATION

I Akash Asitkumar Ajwelkar student of Masters in

Travel and Tourism Management semester II declare
that I have completed the project on the working of
“K-Pop tour (South Korea)” in the Academic year 2021-
2022 as per requirement of University of Mumbai as a
part of Master’s in Travel and Tourism Management.
The information presented in this project is accurate
and original to the best of my knowledge.

Akash A. Ajwelkar

 ACKNOWLEDGEMENT

I thank the University of Mumbai and Garware Institute of

Career Education and Development for giving me the
opportunity to work on this project and giving me the liberty to
design it as per my abilities.
I would like to thank our Course Coordinator, Ms. Anita
Chandrasekar for having such a project in our curriculum
which enhanced my knowledge about the country.
I would also like to extend my gratitude towards the internal
faculty and guide, Ms. Sonali Chitale, for her invaluable
guidance and support throughout my project. Without her
advice and inputs, this project would not have found structure.
I am also grateful to my respondents who helped me in my
survey by giving their valuable responses and suggestions
which were significant to the project.
I thank my family and friends for their constant support and
encouragement throughout this project. Their helping hand
supported me to complete my research project successfully.

Akash Asitkumar Ajwelkar

MTTM Sem II
Roll No. 01

 Table of Contents
01 Introduction 01

02 About BTS 02

03 Day wise Itinerary 04-26

Best time to visit
Things to keep in mind
04 Target Audience 27
Future plans

05 Market Survey 28

06 Conclusion 32

07 Biblography 33
 Introduction
This project is based on K-Pop fame group
named BTS related locations in South Korea. I
chose this project because The BTS have a
huge fanbase worldwide including India. The
fans of this K-Pop group are very much
dedicated towards there idols and I saw the
potential of this tour in the market so I've a
tailormade suggestive tour plan which blends
all the BTS related places with the popular
places around the South Korea. It includes
places like the studio of K-Pop group, BTS
shopping centers, Places related with BTS,
Restaurants, etc and Tourist attraction in major
cities of South Korea.

Page 01
 About BTS
BTS, an acronym of Bangtan Sonyeondan( ) 방탄소년
or “Beyond the Scene, A Grammy-nominated seven
member South Korean group under BigHit Music
(previously known as BigHit Entertainment) that
debuted June 13, 2013 on MCOUNTDOWN with the
song “No More Dream” followed by “We Are
Bulletproof Pt. 2”

The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook.
Gaining recognition for their authentic and self-produced music, top-
notch performances, and the way they interact with their fans, BTS has
established themselves as “21st century Pop Icons” breaking countless
world records. While imparting a positive influence through activities
such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’
speech, the band has mobilized millions of fans across the world (named
ARMY), topped the Billboard Hot 100 chart three times in 2020 alone,
performed multiple sold-out stadium shows across the world, and been
named TIME’s Entertainer of the Year 2020.
BTS has been nominated for Best Pop Duo/Group Performance for
the 63rd Grammy Awards and recognized with numerous
prestigious awards like the Billboard Music Awards, American Music
Awards and MTV Video Music Awards.”
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Seoul Tourism Brand Ambassador
Since 2017, BTS has been the Honorary Tourism Ambassador for
Seoul.
On September 14, 2017, BTS was announced as Honorary Tourism
Ambassadors to the City of Seoul at which they appeared in the video’
‘BTS’ Life in Seoul’ to promote the city’s major landmarks.
On December 6, 2017, the promotional campaign song, ‘With Seoul’,
sung by BTS was released. The music video was released a week later
on the Visit Seoul website and the Seoul Metropolitan Government’s
YouTube Channel on December 13, 2017.
On October 22, 2018, BTS collaborated for a second year with the
Seoul Tourism Organization to introduce their latest social media
campaign ‘Live Seoul Like I Do, My Seoul Playlist’. This campaign invites
fans to create their own travel playlist or wish list of top tourist activities
grouped under seven different themes for the seven members of the
band.
In September 2019, the Seoul Tourism Organization launched global
interactive campaigns ‘Live Seoul Like I Do, Create & Share’ featuring
BTS. The campaign slogan includes promotional videos that continues to
convey the message of the previous campaign, ‘Live Seoul Like I Do’,
however takes a step further enabling foreign tourists who have had
first-hand experiences enjoying Seoul to be featured as narrators,
encouraging people to ‘Live Seoul like I do, Create and Share.’
From September 4, 2020 until September 10, 2020 KST, The Seoul
Metropolitan Government & Seoul Tourism Foundation released a total
of 7 countdown teaser videos of each member leading up to the
campaign launch.
The worldwide release for their 2020 Seoul Tourism Promotion Video
was on September 11, 2020.
On September 9, 2021, the City of Seoul and Seoul Tourism
Organization unveiled the 2021 Seoul Global Marketing Campaign ‘Your
Seoul Goes On’ with BTS.
As part of the campaign, the “Eo-Gi-Young-Cha Series”, including the
promotional video “Eo-Gi-Young-Cha Seoul (with BTS)”, was released.

Page 03
Day 1
On day one we arrive at Incheon International Airport (Seoul)
and head towards the hotel 3-4* Property (Shilla Stay
Yeoksam/Dormy inn Seoul gangnam or similar) check in to hotel
and rest for a while. In the evening we visit Moonlight Rainbow
Fountain and Banpo Hangang Park.

Moonlight Rainbow Fountain:

Banpodaegyo Bridge is a two-tiered bridge over the Han River
that features the Moonlight Rainbow Fountain, (the world’s
longest bridge fountain recognized by the Guinness Book of
World Records) with 380 water jets and a dazzling array of multi-
colored lights. The Moonlight Rainbow Fountain’s water jets are
dynamic and can move in time to music creating spectacular
ever-changing displays. Add to that the hundreds of rainbow-
colored lighting combinations when night falls, and it is easy to
see why Banpodaegyo Bridge is a magnet for tourists year round.

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The Moonlight Rainbow Fountain operates from April to October
every year, however the schedule of the fountain shows varies
from month to month. Each fountain show lasts 20 minutes. In
addition, Banpo Hangang Park hosts the "Moonlight Square
Cultural Weekend" event every Saturday from 7:00 - 8:30 p.m.
from May to October, featuring a variety of musical styles
including classical music with commentary, acappella, popera,
jazz, brass bands and orchestras.
Hours of operation:
* Off Season [April - June & September - October]
12:00, 19:30, 20:00, 20:30, 21:00 (20 mins)
* Peak Season [July - August]
12:00, 19:30, 20:00, 20:30, 21:00, 21:30 (20 mins)

Banpo Hangang Park:

Banpo Hangang Park always has been a go-to place for Seoul
locals, and for that reason was featured in “BTS’ Life in Seoul”.
“BTS’ Life in Seoul” is a short promotional video of Seoul
featuring our boys, aimed at displaying everything you could do
in Seoul.
Things to Do and See at Banpo Hangang Park:
1. Some Sevit (Sebitseom) www.somesevit.com
This is a culture complex that is made up of three man-made
floating islands. The name Some Sevit has the meaning of
'awesome' as being the world's first cultural space to float on
water. Besides being a venue for exhibition halls, performances
and events, there are retail shops, cafes, a premium buffet
restaurant that serves over 160 dishes (from 34,000 won for
adult), water activity on Tubester motor boat, luxurious yacht
experience, etc.

Page 05
Floor Plan:
1F:Tubester (round boat), CNN Cafe, Ola (Italian restaurant),
Golden Blue Marina (luxury yacht and party boat), Goodwill
(store)
2F: FIC (World’s largest artificial floating island convention hall)
3F: Vista Restaurant

Tubester (6-seater party round boat):

Apr-May / Oct-Nov Price:
Mon-Fri: 15:00-23:00 Weekdays: 30,000 won (30mins/boat)
Sat/Sun/Holiday: 13:00-23:00 / 50,000 (60mins/boat)
Jun-Sep Weekends/Public Holiday: 35,000
Mon-Fri: 16:00-24:00 won (30mins/boat) / 55,000
Sat/Sun/Holiday: 14:00-24:00 (60mins/boat)

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2. Bicycle Rental Kiosk
There is a bicycle rental kiosk towards the right of Banpo Bridge
where visitor can rent a bicycle for an enjoyable ride along Han
River. Bicycle rental is at an affordable 3,000 won for the first
hour and 500 won every 15 mins thereafter. Tandem (/couple)
and kid bicycles are available too.

Hangang Bicycle Rental Kiosk Operating Hours:

Mar-Apr / Sep-Oct: 9:00-18:00
May-Aug: 9:00-19:00
Nov-Feb: 9:00-17:00
Note: Photo ID required for bicycle rental and collect upon
bicycle return to the same kiosk.

3. Banpo Seorae Island (Seoraeseom):

A beautiful man-made island that provides good retreat from
the busyness of the city with pleasing river views.

4. Banpo Bridge Crossing:

Bicycling or walking across the lower deck of South Korea's first
double-deck bridge towards Ichon Hangang Park, north of Han
River. There are separate pedestrian lane, 2-way bicycle track
and 2-way slow traffic road.

After enjoying our evening we head back to hotel and stay over
night.

Page 07
Day 2
Day Two is all about covering BTS related places. This day will be
a walk through the memory lane we will be covering Old big hit
entertainment building, HYBE entertainment building, Hallyn K-
Star road and yoojung sikdang restaurant.

HYBE Entertainment Building

Big Hit Entertainment moved to its new headquarters in the
district of Yongsan as it became HYBE Entertainment in March
2021. HYBE is now the headquarters of multiple labels and spans
across all 19 floors of the building.
It is not possible to enter the building and the chances are rare
for you to meet your idols here, but it is a place to visit absolutely
in your BTS Seoul Tour!
There’s 19 levels of smooth, vertical office design, and a museum
for BTS. After years of outstanding work and progress, BigHit
Entertainment finally gained its new and lavish home-the HYBE
Building in Yeongsan, Seoul. A structure that opened on March
30, 2021, the new HYBE building is the mark of BigHit
Entertainment’s (now known as HYBE, an entertainment lifestyle
platform company) transition into a future that includes a new
space for BTS and their fellow BigHit artists.

Page 08
Old Big Hit Entertainment Studio
The Old Big Hit Entertainment Studio has now become a must-
visit place for fans of BTS, as this is where it all began.
This building has seen a lot of blood, sweat and tears from the
boys, but it produced the massively popular group we know
today!
The walls are filled with written messages from ARMYs, and in a
whole lot of languages. People travel far to see the place!

Hallyu K-Star Road

Originally known as the “luxury road of Cheongdam”, the K-Star
Road is visited by many Kpop fans all year long and we can easily
understand why!
From Apgujeong Rodeo Station towards Cheongdam
intersection there is 1km to walk with GangnamDols everywhere
and entertainment companies based in the neighbouring streets.
GangnamDols are sculptures of big bear dolls designed with
Kpop groups branding.
There are 17 of them, gotta catch them all!

Page 09
It took about two years to establish the K-Star Road. There is a 3-
meter-tall PSY GangnamDol in front of the Galleria Department
Store, and seventeen more GangnamDols of Super Junior, EXO,
Girl’s Generation, and Bangtan Boys are located. The
GangnamDols are placed along with about 1 km section of the
road connecting the Apgujeong Rodeo Station and Cheongdam
crossroads, so if you walk along the GangnamDol places, you
can enter the area packed with entertainment companies,
including JYP Entertainment and Cube Entertainment. It is
another enjoyable content to find your favorite singer’s
GangnamDol and take a picture to be posted in your SNS.

Yoojung Sikdang - BTS’ Trainee Days Restaurant

Yoojung Sikdang is the best place to get the ‘pre-fame’ BTS feel.
The group would eat at this restaurant very regularly in their pre-
debut days, and even mentioned it later in variety shows.

Page 10
The restaurant is still open today, and is now filled with BTS
merchandise. The group’s favourite dishes are still on the menu:
Dolsot Bibimbap and Jeju Black Pork.

RM Forest 1:
RM has always been an advocate for the preservation of our
environment, so these gifts couldn’t have been more spot on.
Forest 1 was created by fans in celebration of RM’s 25th
birthday.

we proceed back to hotel for dinner and stay overnight here.

Page 11
Day 3
Day Three starts with exploring history and culture of south korea
with touch of BTS. We will be going on historic walking tour and
Yeouido Hangang park.

Seoul Historic Walking Tour:

Seoul, being the capital of South Korea, is home to many
important historic sites and locations. This 2.5 hour walking tour
will bring you to some of its most noteworthy stops that you may
have missed. By walking, you'll get right up close and experience
a real journey into Seoul's history. After meeting up with your
English speaking guide, you'll head to Gwanghwamun Plaza. This
is a public open space that has been central to the community
for centuries into Korean history, and was only in the 20th century
when it became a 16-lane roadway. Then you will be able to tour
Gyeongbok Palace, considered as the main palace during the
Joseon period. You'll get the chance to see Gyeonghoeru,
Sajeongjeon, and the National Folk Museum while here. Then you
will head to Jogyesa Temple, which is considered the center of
Korean Buddhism. Then you will walk to Insadong, one of Seoul's
brightest attractions, specializing in cultural crafts, where so
many items can be purchased as mementos of Korean cultural
history. This is the perfect way to experience Korean culture, and
even hear some funny stories!

Inclusive Of
Admission to attractions
English-speaking guide

Page 12
Yongin Daejanggeum Park:
Situated in Yeouido, the heart of politics, media, banking and
finance, Yeouido Hangang Park is easily accessible via public
transportation. The park hosts many exciting events, from the
Yeouido Cherry Blossom Festival in spring to the International
Fireworks Festival in fall, as well as concerts and marathons
throughout the year. Well-preserved natural areas such as
Bamseom Island and Yeouido Saetgang Tributary provide visitors
with an opportunity to learn about nature and ecology. In
addition, thanks to the Hangang Renaissance Project, the park is
full of new attractions: the Water Light Square, waterside
fountains, a riverside stage, a yacht marina, and more.

Afterwards we head back to hotel and have dinner later and stay
overnight.
Page 13
Day 4
On day Four we will visit seoul city wall and get to know more
about the korean culture with the scenic aerial view of the city.

Seoul City Wall Hike:

Timings:
Nov-Feb: 9:00-17:00
Mar-Apr & Sep-Oct: 7:00-18:00
May-Aug: 7:00-19:00
Last Admission: 2 hours before closing.

History of Seoul City Wall

Hanyangdoseong (Seoul City Wall, 18.6km) was originally built in
1396 on the mountain ridges of Seoul (Mt. Baegaksan, Mt.
Naksan, Mt. Namsan and Mt. Inwangsan).
Changuimun Gate, located in Buamdong was one of the gates
to Seoul during the Joseon Dynasty (1392-1910).

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Baegak Mountain Trail of Seoul City Wall
The Baegak Mountain Trail (4.7km, 3 hrs hike) runs from
Changuimun to Sukjeongmun to Hyehwamun. It crosses Mt.
Baegak (also more commonly known as Bugaksan Mountain), the
highest of the 4 inner mountains of Seoul.

History of Bugaksan Mountain & Baegak Mountain Trail -

No/Limited Access
Public access to this area was limited for about 40 years after a
unit of North Korean Special Forces infiltrated the Cheong Wa
Dae (The Blue House, Presidential Office & Residence) through
the mountain route of Bugaksan Mountain on 21 January 1968.
The hilly path of Bugaksan Mountain, located behind Cheong Wa
Dae was used as an escape route for the North Korean
commandos, who has failed in their attempt to assassinate the
then-South Korean President, Park Chung-hee. Even so,
photography are restricted in some areas. There are surveillance
cameras, military guards and checkpoints along the Seoul City
Wall, especially at the Changuimun section, overlooking the
Blue House.​

Hiking from Changuimun Gate

The path from Changuimun Gate begins on long steep climb (30-
60 mins) on stone steps and wooden stairs all the way to the
summit of Baegak (Bugaksan) Mountain.
You can exit the hike at Sukjeongmun Information Center after
Sukjeongmun Gate (& get a taxi), Malbawi Information Center or
continue on to Hyehwamun Gate with more transport options. If
you do not wish to begin your hike on a long steep climb, it is
recommended to start the hike from Hyehwamun Gate, Malbawi
Information Center or Sukjeongmun Information Center instead.
After the hike, you can also explore the many cafes near
Changuimun Gate at Buamdong as well.​
Page 15
Sukjeongmun Gate
Next, the trail will lead to Sukjeongmun Gate. You will be
presented with another magnificent mountain view when walking
through the gate.

After our hike to the city wall we have our lunch and proceed
towards hotel and spend some time in leisure. Evening is free to
explore the city there own. Stay overnight in the hotel.

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Day 5
Day 5 is going to be very rollicking as we are going visit the Lotte
world where BTS 50th special episode for BTS Run was shot.

Lotte World:
​One of the world’s largest indoor theme park LOTTE WORLD is
the complex life space where you can experience anything you
want.

Lotte world adventure:

365 days a year regardless of the weather, LOTTE WORLD is an
enchanting land full of adventures and magical joy every day!

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Lotte world folk museum:
It is a cultural place where you can enjoy learning and
understanding the 5000-years-old history and the traditional
heritage of Korea.

Lotte world Ice rink:

Enjoy ice staking with friends, families and lovers and make great
memories at Korea’s largest ice rink.

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Seoul Sky:
Enjoy the 360 degrees view of Seoul at the highest observatory
in Korea, which is 500m high from the ground up.

Lotte world aquarium:

Come to the Lotte World Aquarium that is comprised of 13
themes in five oceans that pursues a cheerful world where
humans and nature live in harmony.

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Gimhae Lotter Water Park:
We invite you to come and splash about at the Gimhae Lotte
Water Park, the largest, most exciting water park in Korea.

Operating Hours:
10:00-21:00 (Nighttime admission: 16:00~)
* Closing time may vary each day; please refer to the official
website.

Admission Fees
[Universal Pass (Lotte World + Folk Museum)]
One-day: Adults Rs.3610 / Teenagers Rs.3183 / Children Rs.2876
/ Babies Rs.917
After4: Adults Rs.2937 / Teenagers Rs.2570 / Children Rs.2202
/ Babies Rs.917

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[Park Ticket (Lotte World only)]
One-day: Adults Rs.3426 / Teenagers Rs.3059 / Children
Rs.2814 / Babies Rs.917
After4: Adults Rs.2753 / Teenagers Rs.2447 / Children Rs.2141 /
Babies Rs.917

* After4 applies to admission after 16:00

* Adults (ages 19-64) / Teeangers (ages 13-18) / Children (ages
3-12) / Babies (ages 35 months and under)

After spending our day in enjoying the amusement park on our

way back to the hotel we visit the Lotte duty free star avenue -
BTS handprints.
If you place your hand on the handprint, there will be a video of
the specific person that will be played.

Afterwards we proceed to the hotel and have dinner and stay

overnight.
Page 21
Day 6
Day 6 we will visit HYBE Insight museum to get insight about the
BTS and other K-Pop idols.

HYBE Insight:
Opened in May 2021, the HYBE Museum is full of exclusive
content from HYBE’s artists and will allow you to experience
music in a very unique and immersive way through technology.
Boasting various exhibitions you will get to see exclusive footage
of rehearsals, dance practices but also reward walls and displays
dedicated to HYBE’s history.
HYBE INSIGHT offers a holistic, stimulating experience consisting
of sound, movement, and story within temporal and spatial
restrictions through the music it creates.
Five different spaces on B2 are designed to highlight these
elements of music from an innovative perspective.
On B1, there are more exhibits that allow viewers to explore the
breadth of music in greater depth.

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Ticket:
Ticket: Rs.1347
Ticket + Photo ticket: Rs.1531
Special exhibition : Rs.735
The museum is open exclusively for the special exhibition on
Thursdays and Sundays at 7 PM. Please make a reservation in
advance by going to Visit > Special Exhibition.

Admission Hours:
Tuesday to Sunday (Closed on Mondays, open on all public
holidays)
11:00 AM - 9:00 PM (Last admission at 7:00 PM)
There is a 2-hour time limit for viewing and you cannot leave
in the middle of the session. There is a fixed viewing time for
each floor, and you will be following the crew's guidance to
move from floor to floor.
You cannot enter the museum if you are more than 10
minutes late(No refunds). Please make sure to arrive before
scheduled time to enjoy the outdoor facilities and check-in
with the QR KEY.

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In order to visit the museum, be sure to make a reservation via
HYBE Insight's website where you can log into your Weverse
account. Before your visit, you will need to download their app,
HYBE Insight. As soon as you make a reservation, it will link to the
app. You can then show your QR Key via the app at the
entrance.

After our visit to museum we head towards a restaurant which is

directly connected with BTS Ossu Seiromushi.
Ossu Seiromushi:
In 2018 Jin and his eldest
brother opened a
Japanese restaurant called
Ossu Seiromushi. They
serve traditional Japanese
dishes and quickly became
a very popular place to
dine in. The restaurant is
always full so you’ll need to
make a reservation
beforehand!
Head back to hotel and stay overnight.
Page 24
Day 7
BTS tour would not be complete without shopping BTS official
merch from the their official BT21 LINE Friends Store. A special
day is dedicated for shopping for BTS merch and other things
around the city.

BT21 LINE Friends Store:

BT21 is a collaboration between BTS and LINE Friends, each
member got to design their own character!
The 3rd floor is a cafe, so make sure you drink a BT21 coffee
before you go! Situated in Gangnam district.

After shopping the rest of the day is for leisure and to relax as it
is the last day in the South Korea. One can enjoy time on their
own. Stay over night.

Page 25
Day 8
After a week in BTS homeland on day 8 we head back to our
home with lots of memories of BTS and merch to keep us
motivated towards their upcoming work and in life.

Page 26
 Best time to visit
If you want to see the vibrant pink of the cherry blossoms in
bloom, visit South Korea between March and May. We
recommend visiting between September and November to see
the landscapes come alive as the leaves change in the cooler
weather.
However, the best time to visit South Korea as a BTS fan is
during their concert, so you can meet and see them in
person.

Things to keep in Mind

Applications like Google maps don't work in South Korea so
you need to download a application named "Kakao" to know
your way through the city when you're on your own.
Also Download HYBE Insight app before visiting the museum
for QR code ticket.
Koreans are not very fluent English speakers so you need a
Korean to English translator with you if needed.

Target audience
This Itinerary is purposely designed for dedicated BTS
ARMY(Fans) so the Target Audience for this tour would be
anyone and everyone who is interested in visiting BTS related
places. Also Non-K-pop fans can also join if they wish to explore
the perspective of South Korea.

Future plans
Future plans are to add newer destinations related to BTS and
also other K-pop idols and K-Drama series.

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 Market survey
A market survey form was circulated to know about the demand
of this particular product and managed to get great number of
response. The series of questions which were asked are as
follows:

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 Conclusion
To Conclude I would like to mention that this tour
is not only about visiting the same places where
BTS or K-Pop idol has visited or been or related
But It's more of a pilgrim tour for the dedicated
fans who put their heart and soul for the their idol
to shine across the globe and to bless the fans
such tour itinerary is created. Visiting the country
of their idols homeland is going to be a different
experience for them and as time goes on this
product will definitely create a huge demand in
market.

Page 32
 Biblograhy
https://english.visitkorea.or.kr/enu/index.kto
https://english.visitseoul.net/index
https://hybeinsight.com/
https://adventure.lotteworld.com/eng/main/
index.do
http://surl.li/cqkve
https://www.youtube.com/
https://www.google.com/

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Thank you!!!