Professional Documents
Culture Documents
Well known MNCs include fast food companies such as McDonald's and Yum
Brands, vehicle manufacturers such as General Motors, Ford Motor Company
and Toyota, consumer electronics companies like Samsung, LG and Sony, and
energy companies such as Exxon Mobil, Shell and BP.
Business.
13. Write down some of the major regional trade blocks across the world
PART B
business.
Expanding a business is a daunting step for any business owner or entrepreneur – but
the decision is even more complex and risky when you’re planning on expanding your
business internationally whether you’re only going into a single country, a region, or
multiple countries. Unless you have extensive international expansion experience, you
probably have lots of questions and don’t know where to start with your planning. We
created this post as a first step as you consider your international expansion by listing
and briefly describing factors you must consider.
So many challenges arise when you expand your business internationally and the more
thoroughly prepared you are, the greater your chances of success. Without this
thorough planning and organization, your business might lose hundreds of thousands of
dollars in an instant and damage your brand to the point where future expansion plans
are even riskier.
As part of your preparation, there are several things you must consider before making a
decision about expanding your business internationally. To help guide you in the right
direction, here are 4 factors every business must consider before beginning an
international expansion:
1. Culture
The cultural difference can determine whether the business is successful or not. If
the product or service doesn't add value or meet the desires of the local markets,
there's no need to go sailing! It is vital to have an intimate understanding about
who lives in the community and what they value. Consider the following:
When reviewing legal and regulatory commitments, it is highly advised that you
seek experienced legal counsel for overseas business practices to identify hazards
that may cause barriers for your business. Don't skimp on the cost of using
overseas expert legal counsel, it can save you in the long run.
3. Foreign government consideration
The stability of the local government and its authority are very important when
reviewing overseas business options. Aspects to consider are:
Government stability holds the key to contract integrity, employee security and rights,
trademark and intellectual property and many other facets in conducting business.
Make sure to seek "local" expertise over the political and business factors before
entertaining any overseas expansion.
4. Business case
It is essential that the business case responds to the challenges, adversity and
rewards of expanding overseas. Some strategies to consider are:
Perform a market study to understand the market's personality, economic feasibility, market
trends, financial cost patterns and market forecasts
Intellectual property and trademark protection, and making sure the governmental
authorities in that location recognize and protect the businesses proprietary needs