padlet.

com/priyagrover/mn9n65paayvemcou

sdm activity
case study
PRIYA GROVER APR 08, 2022 08:29AM

ANONYMOUS APR 12, 2022 06:59AM The solution for this is we will establish a sales force within the
Aryan Verma 20021021342 company and upskill them by training them through various
programmes

Anchit gupta 20021021025

This will help us to have a dedicated sales force in 1 or 2 years 

Distribution model

We have assumed that we are already prevalent in our home city

For expanding our B2C model

We will focus on geographic model based on the geography and

demography cultural data of the cities we want to reach we will
sell exclusive flavours 

We plan to tie up with Swiggy and Zomato we will ask them to

send our free samples when they deliver to homes in our target
cities 

This will help us reach a wider audience as if these people will

like the taste they will go to our distributors and our revenue
will start flowing in

Mrityunjay Pandey - 20021021157

Mridul Gupta - 20021021156

ANONYMOUS APR 12, 2022 07:00AM

ANONYMOUS APR 12, 2022 07:00AM
20021021157 & 20021021156
Prn-20021021424 , PRN- 20021021407
We are a Startup in the fmcg sector dealing mainly in chips 

Sales force

We plan yo outsource our sales force as it will be better for us in

the early stages 

It will help us attract potential customers because we want to

relevant in the B2B model

Outsourcing will help us achieve that

There is one disadvantage 

It will not allow us to micro manage the sales force as we will

delegate the work to another company

To overcome this we will hire a Sales Manager 

Roles: 

To conduct meetings with the sales company

To make sure targets are achieved 

To make sales targets 

Work on the distribution model

Disadvantages:

If sales targets are not met we will have to change the company
which will lead to huge cost as we will have to draft new
contracts then work with them to make them realise our goals

Solution

 Armaanjit Singh - 20021021332

Akshita Arora - 20021021018

The company is going to follow a mix of product line structure

and geography because the company operates on a national
level 

Recruitment procedure:

Screening process

Psychometric test

Interview 

Selection 

Training procedure:

Communication training (both)

Sales representative training

Technology training (both)

Sales management training (manager level)

Sales team:

Ms office

Minimum 2 years of experience in sales

Knows English & Hindi

Basic knowledge of products

Sales president:

ANONYMOUS APR 12, 2022 07:00AM

20021021439 and 20021021009 Minimum 10 years experience ( Prefernce will be given to fmcg)

Fluent in ms office

MBA

Experience in Leading teams

Knows English and Hindi

Sales head:

Minimum of 5 years 

Knowns English and Hindi 

Knows ms office 

Experience in leading teams

ANONYMOUS APR 12, 2022 07:00AM

 ⁃ Creates compelling sales pitches 

By Ashmeet Kaur(20021021344)

Kunal Gunecha (20021021127)

ANONYMOUS APR 12, 2022 09:12AM

Shivam 491

Pushpit 448

ANONYMOUS APR 12, 2022 06:59AM

Group activity

◦ We selected a startup company dealing in chips.

◦ Outsourcing sales force (to save the initial cost)  and also we
will be using 

◦ Distribution for a products with Aggregator for wider reach(

amazon and big basket) 

 *Requirement of the outsourced sales force team* 

  - year of experience- at least 15 yrs of retail experience

⁃ he should have good industrial network 

⁃ Excellent communication skills and customer service skills 

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