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EV ID E NCE- B ASED HE AL THCA RE MA NAGEME NT

Involving medical opinion leaders increases adherence


to guidelines
Abstracted from:
Soumerai SB, McLaughlin TJ, Gurwitz JH, et al. Effect of local medical opinion leaders on quality of care for acute myocardial infarction.
JAMA 1998;29:1358d1363

BACKGROUND Providing feedback alone to hospitals may not Pre-intervention data were collected for the year prior to the
be sufficient to improve clinical practice. Involving medical opinion intervention, and post-intervention data were collected for a year
leaders directly in quality improvement projects might lead to better starting six months following randomization.
results. However, there has only been one randomized trial
evaluating the ability of medical opinion leaders to change LITERATURE REVIEW None stated; 44 references.
physicians’ behaviour. OUTCOMES Baseline data and observational studies suggested
OBJECTIVE To determine whether medical opinion leaders that aspirin, beta-blockers, and thrombolytics (for the elderly) were
can increase adherence to guidelines about use of drugs in patients underused and lidocaine overused in AMI patients. The outcome
with acute myocardial infraction (AMI). measure was change in the use of these drugs, consistent with the
ACC/AHA guidelines, over the study period.
SETTING Thirty-seven hospitals in Minnesota.
RESULTS Use of beta-blockers and aspirin increased in
METHOD Randomized controlled trial, with randomization treatment hospitals relative to controls over the study period. Use
occurring at the hospital level. Medical opinion leaders were of thrombolytics, however, was not affected by the intervention.
identified at treatment hospitals by surveying all cardiologists at Post-study discussions with cardiologists suggested that they were
these hospitals. Opinion leaders attended a one-day meeting at reluctant to use these drugs in frail, elderly patients, and that
which American College of Cardiology (ACC) and American Heart underuse of thrombolytics may not be as widespread as commonly
Association (AHA) guidelines and the results of trials involving the believed. Overall, 73% of eligible elderly patients received
use of drugs for AMI patients were discussed. Opinion leaders were thrombolytics. Use of lidocaine declined significantly at both
also provided with feedback and educational materials regarding the treatment and control hospitals.
appropriate use of drugs. Control hospitals were provided with
feedback comparing use of drugs across hospitals, consistent with AUTHORS’ CONCLUSIONS Medical opinion leaders can
standard practice among the group of hospitals studied, but were influence the behaviour of their peers, and be easily identified.
not provided with any additional materials or communications. When there is clear consensus regarding appropriate treatment,
Data were collected by cardiac nurses from AMI patients’ charts. opinion leaders should be involved in quality improvement efforts.

Commentary given the careful design of this randomized control trial, one still gets the
impression of looking into a black box and trying to tease out which
It is reassuring when the results of a randomized control trial support the elements really do bring about the change. It is inevitable in this field of
‘gut feeling’ that doctors listen to respected peers. However, if recent health services research that randomized control trials will continue to
clinical experience suggests otherwise, studies of large numbers of inform, but never provide definitive answers.
patients continue to take second place to that experience. Perhaps less
reassuring is the amount of human and financial resource that needs to go Professor Peter Littlejohns
into bringing about small change. However, this study adds to the Health Care Evaluation Unit
increasing evidence to suggest that clinical guidelines supported by local St George’s Hospital Medical School
opinion leaders can improve clinical care. It is salutary to note that London, UK

18 Evidence-based Healthcare (1999) 3, 18 ^ 1999 Harcourt Brace & Co. Ltd

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