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GlOBAL

GROWTH

Global ExpansIon
The company offers TV shows and It adapted to local cultures and
movies such as original series, preferences, using that knowledge to
documentaries, and feature films engage customers around the world,
through an internet subscription on both with its content offerings and
the TV, computer, and mobile the partnerships it formed with local
devices. stakeholders.

Some AllIances sales strategIcs


Wall-Mart: Market products
Online content
from the series and movies of
without ads
the streaming platform.
Social media

marketing
Sony: Exclusive window of
Digital content
the studio's upcoming
segmentation
releases after being shown in
Digital content
theaters

INNOVATION
Netflix marked a difference in Brand reach
the movie rental industry by Netflix is available for streaming in
imposing an innovaying business over 190 countries.
model.

Game changIng STRATEGY


Commitment to own content: Own creation that
generates engagement with users and facilitates
the establishment of lasting relationships.

Brand personality: offering its users the


possibility of living and creating their own
experiences within the platform.

Key factors behInd the success


1. Creating Disruption through Technology.
2. Flexibility.
3. Variety of Options.
4. Strategy of Original Content.
5. Ad-Free Content.
6. Enhanced User Experience.
7. Personalized experience through Netflix recommendation engine.

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