Influencer Marketing Organic Ambassadors Tools & Tips for

for eCommerce & Boosting ROI Improving Engagement

Organic Influencer Activation with Live Capture

Successful influencer marketing

goes beyond creating brand
awareness to effectively increase
sales.

E-commerce brands can leverage

the significant role played by social
media channels and influencer
content in the journey to online
purchases.

Let’s explore our 3 step insider guide

to leveraging influencer marketing
and maximizing eCommerce
success.
 If you’re an eCommerce brand staring down
the barrel of influencer marketing, you might
be wondering where to start and how to
successfully integrate influencer partnerships
into your larger marketing initiatives.

Your customers are digitally savvy, so it makes

sense for your marketing efforts to reach
current and potential customers in their
natural habitat, which in 2020 is on their
Influencer Marketing: favorite social media channel.
5 Top Tips for
Ecommerce Marketers Using knowledge about your target audience
will help you identify where to concentrate
influencer marketing activities.

Consider your industry as a whole and where

those conversations are happening, whether it
be blogs, vlogs, dedicated Facebook pages, or
under a certain hashtag on Twitter.

WORK WITH INFLUENCERS THAT

Maximizing E-commerce ARE ALREADY HAVING AN IMPACT
Sales With Influencers IN YOUR INDUSTRY & ARE ALIGNED
WITH YOUR BRAND VALUES.
 Your customers are your brand’s strongest
advocates, they’re ready to promote your
products to their sizable social media
following, and their genuine interest in your
brand makes them the ultimate candidates
for authentic influencer partnerships!

It’s easier than ever to pinpoint “organic

advocates” or influencers among your
consumers. We recommend that brands
Organic Influencers: leverage their influencer’s “organic affinity” by
They’re Closer Than You mixing & matching aspects of referral, affiliate,
Think! and brand ambassador programs.

• Reduced time & resources being spent on

outreach & negotiation

• Better matching audiences and higher

conversion

• Ambassador programs rely on a mix of

monetary & non-monetary compensation
Essential Influencer
Marketing Tips Every • Repurpose valuable content in future
E-commerce Brand
marketing materials
Should Know
 Growing your online store requires automation
and optimization. There are 4 main categories
of tools to help you achieve this:

• Marketing

• Business/operation

• Customer Service & Relationships

• Analytics
The right mix enables critical project insight;
The Ultimate Tool easy integration with operational tools; is
Kit for Scaling scalable and flexible, and encourages
Your Online Store long-term relationships.

eCommerce stores have an advantage over

brick-and-mortar stores when it comes to
customer engagement. Smart online stores
integrate referral codes, affiliate links and
incentives for loyal customers to send to friends
and family.

DON’T TRY TO REPLACE THE

No Showroom, No
Problem! Your Customers
PHYSICAL IN-STORE EXPERIENCE,
Are Your Best Content
INSTEAD, MAKE IT UNIQUELY ONLINE.
Creators
View a customized influencer partnership journey with
Upfluence Live Capture: perfect for saving time and
money, and driving high quality traffic to your
eCommerce site.

If you’re launching a new eCommerce product, this 6

step personalized journey outlines the best ways to
drive awareness and sales.

With recommended reading and a pro budget tip, this

partnership journey will help you drive awareness and
sales through influencer marketing,
Influencer marketing maximizes e-commerce sales through social proof, by encouraging
certain purchase behavior and featuring products and brands as part of a coveted lifestyle,
you could say that the influencer’s role is pivotal. It can be even more powerful when
influencer and brand collaborations are authentic, when influencers are genuine
champions of a product and there is a creative partnership
with the brand rather than a purely transactional one.
With this in mind, the best network to explore for
influencer collaborations is your customer base.

Identifying your most influential

customers and engaging them in an
influencer marketing campaign for a
brand they already know & love is simpler
than ever!

Upfluence’s Live Capture

integrates with your eCommerce
website to collect data shared by
your customers about their social
reach which helps you identify and
reach out to your next generation
of brand ambassadors.

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Start streamlining your business with our leading influencer marketing

software. Identify & contact influencers in minutes, cut your time spent on
campaign management in half and ensure every campaign is a success