PARKERS

Parker’s Experience design 16/02/2021
EXPERIENCE PARK
Concept
The keys to
our roadmap
Community Hospitality Celebrating

Open Spaces
Family Nostalgia
our benchmark
The jardin d’acclimatation is a hidden treasure
of the Parisian region.
This Garden, located in the Bois de Boulogne,

has been recently renewed, and now offers
many new attractions, some free play areas,
many activities for nature lovers and lots of
others interesting things for all the family.
Jardin d’Aclimatation
https://www.jardindacclimatation.fr/en
The Garden has around 40 attractions, including
17 activities, 12 refreshment points for all tastes
and all budgets, and 18 hectares of nature.
WHY IT ALL
BEGAN EXPERIENCE VALUES
ECONOMY
Stores can’t be just
ENVIRONMENTS
about distributing USERS

products. PRODUCTS/
CONSUMERS
PEOPLE BEHAVIORS
They need to be about SERVICES
distributing
experiences :
less stores, more
Taking people back to what they missed
stories. That means
the most.
!"#$ %&'()$ *#+,-$ ."#-$ .#$ (#,/01#2$ 3#'3/#$ @"'$0%$<(;$=,(4#($)'6$5,)$,%4A$!"0-4$'9$"05$ COMMUNICATIONS
%&'33#2$+'0-+$&'$3,(4%$,%$567"$,%$&"#)$6%#2$ putting less
,%$&"#$5,#%&('$'9$3,(4%B$,%$"#$"'/2%$&"#$4#)%$
&'8$9'(+#&&0-+$&"#$3/,)96/-#%%$,-2$&"#$,2:#-8 &'$,//$&"#$3,(4%$.#$+(#.$63$&'$,2'(#;$C#$",%$
emphasis on shopping
&6(#$&",&$7'5#%$,/'-+$.0&"$*#0-+$'6&2''(%; "#/2$ 5,-)$ 3'%0&0'-%$ *#9'(#B$ ,$ 5,+070,->$ ,$
and &(,:#/$
more .(0&#(>$
emphasis on
,$ 20%".,%"#(>$ ,$ 3('9#%%'(>$ D$
<(;$ =,(4#(>$ &"#$ 4##3#($ '9$ &"#$ 3,(4>$ 7,5#$ 0-$ +6#%%$)'6$7,-$7,//$"05$=,(4#($0-$@'-2#(/,-2;$
&"#$307&6(#;
entertainment,
E6&$,%$"#$+(#.$'/2#(>$"#$(#5,0-#2$,$7"0/2$,&$
hospitality, and
"#,(&$ ,-2$ 2#702#2$ &'$ %&,)$ 7/'%#$ &'$ &"#$ '-#$
?-$'/2$+#-&/#5,-$."'$0%$)'6-+$,&$"#,(&$&",&$ &"0-+$&",&$*('6+"&$"05$36(#$",330-#%%$F$&"#$
0-%30(#%$3#'3/#$&'$(#7'--#7&$.0&"$&"#0($9,:'(8 community.
3,(4;
0&#$7"0/2"''2$5#5'(0#%$&",&$,/5'%&$,/.,)%$0-8
:'/:#%$,$&(03$&'$&"#$3,(4;
— Doug Stephens at
!"#$ %&'()*#+,($ -+.*/+0$ -+&12#*$ .($ '&$ 2&'3#+$ 4"#$ (%/+%.40$ &5$ -+&6)%4($ 1)4$
Business of Fashion’s +/4"#+$4"#$(%/+%.40$&5$3#').'#7$")*/'7$(&%./2$%&''#%4.&'8
houses
parker's safa park
parker's khobar
We base the Masterplan on mr parker’s secret

garden
Where we discover and explore

THE EXPERIENCE
OVERALL SPACE
OVERVIEW - ZONING
OVERVIEW - ZONING
RESTAURANT
KIDSZONE
POND & BIKE TRACK

PICNIC AREA & SILO PARKING
ENTRANCE AREA
ENTRANCE
ENTRANCE AREA
ENTRANCE/ MR PARKERS HOUSE

INTERIOR ENTRANCE/
MR PARKERS HOUSE
A whimsical transition space that brings you
into the world of mr and ms Parker.
NAME ICON
BIKE TRACK
& POND
BIKE TRACK & POND

OVERVIEW
BIKE TRACK
BIKE CAFE
OVERVIEW
Have a coffee and pick up your bike

in the Bike cafe
PARKED BIKES
POND - SEATING
POND - WATER FEATURE/ FOUNTAIN

POND - FEATURES
Pedal bikes during the day, Light

features at night.
BRIDGE
A bridge and seating element at the

same time to connect both sides of
the park.
PICNIC AREA
& SILO
PICNIC AREA
PICNIC AREA
Silo
Trough a viewing tower visitors can

have the full overview of the park.
KIDS ZONE
KIDS ZONE
KIDS ZONE - POLES
Zoning
KIDS ZONE - MUSIC PLAZA

KIDS ZONE - BRIDGE
Zoning
KIDS ZONE - CLIMBING WALL & RUBBER SLOPES

KIDS ZONE - TREE HOUSE

KIDS ZONE - GREEN SLOPE & NEST HUT

KIDS ZONE - STONE, SAND & SWINGS

KIDS ZONE - OVERVIEW
BRIDGE
CLIMBING WALL
TREE HOUSE
RUBBER
SLOPES
POLES
SWINGS
GREEN
SLOPE MUSIC PLAZA
NEST HUTS
WATER FEATURE
SAND STONES
RESTAURANT
RESTAURANT
OVERVIEW
RESTAURANT - ARCHITECTURE
RESTAURANT - POND TERRACE

RESTAURANT - HERB GARDEN WAITING AREA

LANDSCAPING
LANDSCAPING - NOW
The planting almost has the same

height everywhere around the pond
This results in less interesting perspec-

tives and variation in experience
LANDSCAPING - CONCEPT
VARIETY IN TEXTURES
COLOUR ACCENTS
ENTRANCE / PICNIC AREA NATURAL MIXES
BASIC PLANTING WITH ACCENTS

REPETATIVE PLANTING TO CREATE UNITY
NATURAL COLOUR MIXES
FLOWER GARDEN
LOW MAINTENANCE
NATURAL MIXES
COLOUR ALL 4 SEASON
COLOUR ACCENTS VARIETY IN TEXTURES

LANDSCAPING - OVERVIEW
LANDSCAPING - ENTRANCE AREA

LANDSCAPING - PICNIC AREA

LANDSCAPING - PICNIC AREA

PICNIC AREA
fragrant & edible plants
LANDSCAPING purple, pink & white colours

mix high and low plants
ENTRANCE AREA
hidden bike path
red colours
pond
KIDS ZONE purple, pink & white colours
fragrant & edible plants mix middle and low plants
orange and green colours
ISLAND
purple & lilac colours
trees for shade and
low plants
OVERVIEW 
PARK
OVERVIEW - ZONING
OVERVIEW
OVERVIEW
TERRACE SEATING
HERB
GARDEN
POND SEATING
VIP TERRACE KIDSZONE

RESTAURANT
BRIDGE
PADDLE
BOATS
FOUNTAIN
NAME ICON
PICNIC AREA
PARKING
SILO BIKE TRACK
MR PARKERS HOUSE/
ENTRANCE
BIKE CAFE

PARKERS

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PARKERS

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Parker’s Experience design 16/02/2021

Community Hospitality Celebrating

This Garden, located in the Bois de Boulogne,

about distributing USERS

We base the Masterplan on mr parker’s secret

Where we discover and explore

POND & BIKE TRACK

ENTRANCE/ MR PARKERS HOUSE

BIKE TRACK & POND

Have a coffee and pick up your bike

POND - WATER FEATURE/ FOUNTAIN

Pedal bikes during the day, Light

A bridge and seating element at the

Trough a viewing tower visitors can

KIDS ZONE - POLES

KIDS ZONE - MUSIC PLAZA

KIDS ZONE - BRIDGE

KIDS ZONE - CLIMBING WALL & RUBBER SLOPES

KIDS ZONE - TREE HOUSE

KIDS ZONE - GREEN SLOPE & NEST HUT

KIDS ZONE - STONE, SAND & SWINGS

KIDS ZONE - OVERVIEW

RESTAURANT - POND TERRACE

RESTAURANT - HERB GARDEN WAITING AREA

The planting almost has the same

This results in less interesting perspec-

BASIC PLANTING WITH ACCENTS

NATURAL COLOUR MIXES

COLOUR ALL 4 SEASON

COLOUR ACCENTS VARIETY IN TEXTURES

LANDSCAPING - ENTRANCE AREA

LANDSCAPING - PICNIC AREA

LANDSCAPING - PICNIC AREA

LANDSCAPING purple, pink & white colours

VIP TERRACE KIDSZONE

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