CINNABON - Filling Your Sweet Tooth

Submitted To:
Purba Dutta Farzana Choudhury
1921110030 Lecturer, Department of
Marketing and International
MKT382, Section: 2 Business (MIB)

North South University

International Marketing
 Company Profile

1985, Seattle, Washington, United States

Current Logo

More than 1,500 stores

Operating in 45 countries

Headquarter: Atlanta, Georgia, United States

"Our mission is to spread warmth – not only in our Bakeries but also in our community. Just as we reward our guests with
fresh baked flavor, Cinnabon® has partnered with several charities that reward deserving men and women for their
selfless efforts. Our philosophy is to serve those who serve others. "
 Products

Cinnamon rolls (world's best-rated)

Coffees
CinnaPacks
Churros
Milkshakes
Refreshments
 Target Market

There is no specific target audience of Cinnabon, but focuses on:

customers are the people who utilize the busy transits, airports or visit
shopping malls and other busy locations
 Expansion and Success
Since December 1985, founding with a single product (the cinnamon roll) at a single location (Seattle's Sea-Tac
Mall), Cinnabon has grown to include over -

880 locations in 47 U.S. states

almost covered 50 countries worldwide more than 700 international stores and franchises in 44 countries.
Russia was their fastest-growing global market and got a strong presence in Egypt, Jordan, United Arab
Emirates, etc.
Offered both third and first-party delivery, creating awareness for their customized rewards app in the
pandemic.
 Adaption and Failure - Did You Know That Cinnabon
Once Tried To Add Pizza To Its Menu?

It failed!
No one needed an extra pizza in a bon when it was easy to get the usual.
it wasn't pizza the way we all expect pizza to be. Instead, It was more like a strange hybrid product.

Eater Reviewed (2012):