Name of the country: Philippines

capital city of the country: Manila

It is located in Southeast Asia and consists of 7640 islands.
• Presidential system
• One of the most restrictive
among ASEAN countries on
foreign investments
• Encouraged anti-corruption
programs
• Strong family and community • Mesmerizing beaches,
relationships. water parks, hotels
• Mall culture • Businesses are going green
• loyal to the brands

P S E
Politics Social Environment

E T L
Economy Technology Legal

• dominated by service sector • Increasing demand for ICT

• low business set-up cost • Tax policies, foreign direct
products, services, and, investment policies and
• Booming industries – construction,
automation construction permits
automotive. real estate, business • Increasing usage of cellphones and
process management • People have greater rights in
social media lives, education, and job
• Remittances from overseas and gains • E-commerce and online payment
from BPO systems
 Consumer Profile

Both male and female 14 to 45 years old Teenagers and Working adults

Who is the product for?

Teenagers and Working adults of low class, medium class and higher class are specially targeted because
such product is inexpensive than normal shampoo and eco-friendly.

Why is the product different?

This product has never been released by any Bangladeshi or Philippines company.
 
The difference
It does not need water in comes in pocket friendly sizes made of natural ingredients
its creating process which save packaging and
transportation costs
The name of the company who will be taking How many versions of the product will be there?
it
There will be no versions of this product
MARICO BANGLADESH

The clear idea of the product

The product we chose is a powder soluble shampoo.

Ingredients used Competitors Package will contain

• Glycerin • Pantene • Parent Company
• Fruit oil and extract • Batiste • Brand Name
• Seed oil • Susteau • Ingredients
• Citric Acid • Unsubscribe
• Quillaja Saponaria