TOPIC ADVERTISING

02 MARKETING
PROMOTION
1. Consumer
/kənˈsuːmər/ (n) Người tiêu dùng

Word-family (noun) : Consumption

/kənˈsʌmpʃn/ (n)

Eg 1: Economists forecast that falling consumer confidence will cut into

household purchases.
Eg2: Health-conscious consumers want more information about the
food they buy.

2. Persuade
/pərˈsweɪd/ (v) Thuyết phục

Word-family (noun) : Persuasion

/pərˈsweɪʒn/ : Sự thuyết phục

Eg1: She was persuaded into buying an expensive dress.

Eg2: There are many ways to persuade customers to buy more prod-
ucts.

3. Comparison
/kəmˈpærɪsn/ (v) Sự so sánh

Word-family (verb) : Compare

/kəmˈper/ : So sánh

Eg1: There is a price comparison between two sets that are not identi-
cal but similar enough to be comparable.
Eg2: With such a difference in part performance, a cost comparison
would be meaningless.
4. Feature
/ˈfiːtʃər/ (n) Điểm nổi bật,

(v) làm nổi bật

Eg 1: The main bonus feature on the DVD is a lengthy interview with

the director.
Eg2: The main characteristics or essential features of a product are as
follows.

5. Take into account

(consideration)
Tính tới, kể tới
Word-family noun : Eligibility

Eg1: If you take inflation into account, we spend less now.

Eg2: A good transport strategy must take account of the environmen-
tal issues.

6. Analysis
/əˈnæləsɪs/ (n) Sự phân tích

Word-family (noun): Analyst

/ˈænəlɪst/ : nhà phân tích

Eg1: A market analysis studies the attractiveness and the dynamics of

a special market within a special industry.
Eg2: Survey analysis refers to the process of analyzing your results
from customer (and other) surveys.
7. Respondent
/rɪˈspɑːndənt/ (n) Người ược khảo sát

Eg 1: Almost all survey respondents rated the product highly.

Eg2: 60 percent of the respondents agreed with the suggestion.

8. Demonstration
/ˌdemənˈstreɪʃn/ (n) Sự chứng minh
(sản phẩm)
Word-family (verb): Demonstrate
/ˈdemənstreɪt/: Chứng Minh

Eg1: We were given a brief demonstration of the computer's functions.

Eg2: A product demonstration (or "demo" for short) is a promotion
where a product is demonstrated to potential customers

9. Publicity
/pʌbˈlɪsəti/ (n) Sự quảng cáo, công khai

Word-family (verb): Publicize

/ˈpʌblɪsaɪz/ : Quảng cáo, công khai

Eg1: Their marketing strategy for the product involves obtaining as

much free publicity as possible.
Eg2: The high-street chain's sales were hurt by all the negative publici-
ty.
10. On display
/ɑːn dɪˈspleɪ/ Được trưng bày, triển lãm

Eg 1: Her work is on display at the gallery.

Eg2: Susan’s photographs were first put on display in New York.

11. Broadcast
/ˈbrɔːdkæst/ (v,n) Phát thanh, phát
quảng bá
Synonym : Employ, hire

Eg1: The concert will be broadcast live (= at the same time as it takes
place) tomorrow evening.
Eg2: An Internet broadcast can reach a truly global audience.

12. Commercial
/kəˈmɜːrʃl/ (n) Quảng cáo (trên TV, ài,
Website)

Eg1: The company has made commercials for leading sportswear

manufacturers.
Eg2: The marketing campaign is starting with four online commercials.
13. Brand awareness
/brænd əˈwernəs/ Nhận thức thương hiệu

Word-family : Diligent (adj)

Eg 1: Manufacturers see the Internet as a way to promote brand

awareness.
Eg2: The advertising campaign is designed to increase brand aware-
ness.

14. Celebrity endorsement

/səˈlebrəti ɪnˈdɔːrsmənt/ Dùng hình ảnh
của người nổi tiếng ể quảng bá sản phẩm.

Eg1: She continues to provide celebrity endorsements for a variety of

projects.
Eg2: He used celebrity endorsement to promote his brands.

15. Packaging
/ˈpækɪdʒɪŋ/ (n) Bao bì

Word-family (noun ): Package

/ˈpækɪdʒ/: bưu kiện, gói hàng.

Eg1: Keep your sales receipt and the original packaging.

Eg2: Many customers are influenced by designer names and fancy
packaging.
16. Label
/ˈleɪbl/ (n) Nhãn mác,

(v) dãn nhãn mác

Eg 1: It says on the label that no preservatives or artificial colorings

have been added.
Eg2: She's signed a three-album deal with a new record label.

17. Promotional material

/prəˈməʊʃənl məˈtɪriəl/ Tài liệu quảng cáo

Eg1: Apple knows this, and the company only uses the X logo in its
promotional materials.
Eg2: We picked up some promotional material on holiday tours to
Europe.

18. Implement
/ˈɪmplɪment/ (v) Thực thi, tiến hành
Word-family (noun): Implementation
/ˌɪmplɪmenˈteɪʃn/: Sự thực thi , tiến hành

Eg1: Remarketing helps you reconnect with potential customers. So we

need to set up and implement Google Ads remarketing campaigns.
Eg2: The corporation has implemented a new compensation plan for its
sales force.
19. Initiative
/ɪˈnɪʃətɪv/ (n) Kế hoạch mới
(ể giải quyết một vấn ề cụ thể…)
Word-family (verb): Initiate
/ɪˈnɪʃieɪt/ (v): Bắt đầu, khởi xướng

Eg 1: Develops and implements new products and/or product enhance-

ments and marketing initiatives.
Eg2: Companies should start any cost-cutting initiative by thinking
through whether they could restructure the business.

20. Advertising agency

/ˈædvərtaɪzɪŋ ˈeɪdʒənsi/
Công ty (hãng) quảng cáo.

Eg1: He is the creative director at the American-owned advertising

agency that will be producing all the posters, leaflets, and television
work.
Eg2: Proven experience in advertising agency management.

21. Innovative
/ˈɪnəveɪtɪv/ (adj) Đổi mới, sáng tạo

Word-family (noun): Innovation

Sự ổi mới, sáng tạo

Eg1: There will be a prize for the most innovative design.

Eg2: Microsoft's Surface Windows 8 Pro – a fascinating combination of
tablet and laptop – is the company's most innovative product in years.
22. Widespread
/ˈwaɪdspred/ (adj) Thịnh hành, phổ biến

Eg 1: Lee also talked about the state's plan to do widespread marketing

this summer, through paid media campaigns.
Eg2: A business that focuses on widespread distribution and promotion
is sales-oriented.

23. Brochure
/brəʊˈʃʊr/ (n) cuốn sách mỏng,
tập quảng cáo

Eg1: They produced a brochure on healthy eating that was to be

distributed in supermarkets.
Eg2: Bring your product brochure or the store's customer-service
policy with highlighted points on it.

24. Boast
/bəʊst/ (v) Tự hào, khoa trương

Eg1: The hotel also boasts two swimming pools and a golf course.
Eg2: Ha Noi boasts great music and excellent restaurants.
25. Manufacturer
/ˌmænjuˈfæktʃərər/ (n) nhà sản xuất

Word-family (v): Manufacture

/ˌmænjuˈfæktʃər/ : Sản xuất
Eg 1: The design company is planning to join up with a shoe manufac-
turer and create a new range of footwear.
Eg2: They're trying to restore the good name of the manufacturer.

26. Adhere
/ədˈhɪr/ Tuân thủ, tuân theo

Eg1: Most private fund advisers seek to adhere to the current Advertis-
ing Rule.
Eg2: College coaches have to adhere to the rules about recruiting high
school students

27. Publication
/ˌpʌblɪˈkeɪʃn/ (n) ấn phẩm,
sự xuất bản (công bố)

Eg1: The book is scheduled for publication in the autumn.

Eg2: Even years after its initial publication, this guide will tell you how
you can write strong, authoritative content.
28. Platform
/ˈplætfɔːrm/ (n) Nền tảng,
thềm ga (sân ga)

Eg 1: A modern technology platform typically includes analytics, data-

base and data management, etc.
Eg2: Social media advertising, or social media targeting, are advertise-
ments served to users on social media platforms.

29. Market share

/ˌmɑːrkɪt ˈʃer/ Thị Phần

Eg1: They claim to have a 40 percent worldwide market share.

Eg2: A leading internet service provider with a 15 percent market share.

30. Breakthrough
/ˈbreɪkθruː/ (n) Bước ột phá

Eg1: The new deal represents a breakthrough for the company.

Eg2: Argentina is likely to be next to make a big breakthrough in inter-
national markets.
31. Dominate
/ˈdɑːmɪneɪt/ (v) Thống lĩnh, thống trị,
chiếm ưu thế

Word-family (noun): Domination

/ˌdɑːmɪˈneɪʃn/: Sự chiếm ưu thế.

Eg 1: Video advertising is dominating the digital landscape.

Eg2: Google and Facebook dominate digital advertising — and they now
account for 25% of all ad sales, online or off.

32. Demographic
/ˌdeməˈɡræfɪk/ (n,adj) nhân khẩu học

Eg1: The products are designed to appeal to a young demographic.

Eg2: The target demographic is children aged 6–12.

33. Expand
/ɪkˈspænd/ (v) Mở rộng
Word-family (noun): Expansion
/ɪkˈspænʃn/ : sự mở rộng

Eg1: Advertisers who maintained or expanded advertising over five

years saw their sales increase an average of 100 percent.
Eg2: It could help Apple expand its market share, thereby keeping iOS
the first choice of platforms for developers.
34. Browse
/braʊz/ (v) Lướt qua, xem qua

Word-family : Intern (n)

Eg 1: I was browsing through fashion magazines to find a new hairstyle.

Eg2: I don't like going into clothes shops where they don't leave you in
peace to browse.

35. Billboard
/ˈbɪlbɔːrd/ (n) Biển quảng cáo, áp phích lớn

Eg: Billboard advertisements are designed to catch a person's attention

and create a memorable impression very quickly

36. Sponsorship

(n): Sự tài trợ

Word-family (noun,v): Sponsor:
nhà tài trợ, tài trợ
Eg1: There are also several types of sponsorship marketing so you
should know about it all.
Eg2: Sponsorship is an increasingly popular marketing technique used
by most businesses to gain a competitive advantage in the market-
place.
37. Product placement
/ˈprɑː.dʌkt ˌpleɪs.mənt/ (n)
là một hình thức quảng cáo trong ó
hàng hóa và dịch vụ có thương hiệu
ược giới thiệu trong một sản phẩm
video nhắm ến ối tượng lớn.

Eg : Sales of the boots took off after some careful product placement
in a kids' TV series.

38. Booklet
/ˈbʊklət/ (n)
Cuốn sách nhỏ (ưa ra thông tin về cái gì)

Eg1: Book two months in advance and you'll get a discount booklet
saving you pounds on bars, restaurants.
Eg2: The main instruction booklet will be much thicker.

39. Forbid
/fərˈbɪd/ (v) Cấm

Synonym : Prohibit /prəʊˈhɪbɪt/

Eg1: Personal use of the Internet at work is strictly forbidden.

Eg2: Prohibits any type of television advertising directed at children
under 12 years of age, before 9.00 pm.
40. Forfeit
/ˈfɔːrfɪt/ (v) Để mất, bị tước.

Eg 1: If you cancel now, you forfeit your deposit.

Eg2: These people have forfeited the right to live in society.

41. Launch
/lɔːntʃ/ giới thiệu, tung ra
(sản phẩm, chiến dịch…)
Synonym: Release, Introduce

Eg1: What are the steps you should take before launching your prod-
uct?
Eg2: Before you launch any marketing campaigns, you need to make
sure you planned them accordingly.

42. Indicate
/ˈɪndɪkeɪt/ Chỉ ra

Word-family (noun): Indicator

/ˈɪndɪkeɪtər/ : Chỉ số

Eg1: The stock market is seen as a leading indicator of economic

growth.
Eg2: Key Performance Indicators are quantifiable measures used to
evaluate how effectively a marketing campaign succeeds.
43. Assure
/əˈʃʊr/ Đảm bảo
Word-family (noun): Assurance
/əˈʃʊrəns/ : Sự đảm bảo.

Eg 1: She assured me that the advertising campaign will be successful.

Eg2: A last-minute deal assured the company's future.

44. React
/riˈækt/ (v) phản ứng lại, tác ộng lại

Word-family (noun): Reaction

/riˈækʃn/: sự phản ứng lại.

Eg1: The public reacts well to the new formula for the beverages it
remains to be seen.
Eg2: Many people react (badly) to the marketing campaign.

45. Undertake
/ˌʌndərˈteɪk/ (v) Thực hiện, ảm nhận

Word-family (noun): Undertaking

/ˌʌndərˈteɪkɪŋ/: nhiệm vụ, công việc kinh doanh.

Eg1: Students are required to undertake simple experiments.

Eg2: Some companies have undertaken a thorough transformation of
their production methods.
46. Foster
/ˈfɑːstər/ (v) Nuôi dưỡng, thúc ẩy
Synonym : Promote

Eg 1: Such organizations need to foster innovation.

Eg2: They also fostered new forms of commercial relations between
individuals.

47. Affect
/əˈfekt/ (v) Tác ộng, ảnh hưởng

Word-family : Possession (n)

Eg1: Taste tests are being increasingly used by marketers to affect

consumers to change their preferences toward their brands.
Eg2: The new rates will affect all consumers including businesses.

48. Impact
/ˈɪmpækt/ (v,n) ảnh hưởng, tác ộng

Word-family : Possession (n)

Eg1: We are trying to minimize the impact of price rises on our custom-
ers.
Eg2: They need to take into consideration that their actions directly
impact other people.
49. Raise
/reɪz/ (v) nâng cao, nuôi dưỡng

Eg 1: Her parents died when she was a baby and she was raised by
her grandparents.
Eg2: A great way of raising brand awareness is by being present and
engaging in online groups or people who are interested in your market.

50. Competitive
/kəmˈpetətɪv/ (adj) cạnh tranh

Word-family (noun): Competition

/ˌkɑːmpəˈtɪʃn/: sự cạnh tranh, cuộc thi
Competitor /kəmˈpetɪtər/: đối thủ cạnh tranh

Eg1: Our company stays competitive in the global market.

Eg2: The competition is open to all readers of the magazine.
 REVIEW ADVERTISING

02 MARKETING
PROMOTION

Step 1: Ghi nghĩa tiếng việt sang bên cạnh từ

Step 2: Mở rộng họ từ dưới sự hướng dẫn của giáo viên (nếu có)
Eg: Achievement – Achieve -Achievable

DANH TỪ ĐỘNG TỪ TÍNH TỪ

Consumer
Persuade
Comparison
Feature Feature
Take into account
Analysis
Respondent
Demonstration
Publicity
On display (phr)
Broadcast Broadcast
Commercial Commercial
Brand awareness
Celebrity endorsement
Packaging
Label Label
Promotional material
Implement
Initiative
Advertising agency
Innovative
Widespread
Brochure
Boast
Manufacturer
Adhere
Publication
Platform
Market share
DANH TỪ ĐỘNG TỪ TÍNH TỪ
Breakthrough
Dominate
Demographic Demographic
Expand
Browse
Billboard
Sponsorship
Product placement
Booklet
Forbid
Forfeit
Launch
Indicate
Assure
React
Undertake
Foster
Affect
Impact
Raise
Competitive