Hong Duc University

Group project 9
Lecture: Le Hong Nhung
Group 9
Member:
1.Nguyễn Thị Thúy

2.Nguyễn Sơn Hà

3.Trương Thị Quỳnh

 content

3.LISTENING
2.VOCABULAR &
1. WARM UP Y QUENSTION
Warm up:
What topic is the video talking about?

=> plan an advert for a new product

Warm up:
What is the most commonly used way of advertising new products today?

A Advertise by handing out flyers

B Advertisting on social networks like

Facebook, Tiktok….
C Organize new product launch
events
 vocabulary
1. Advertisement (n) /æd.vɝːˈtaɪz.mənt/ : sự quảng cáo; bài quảng cáo
2. Establish  /ɪˈstæb.lɪʃ/ : thiết lập,  thành lập
(v)  /ˈstræt̬.ə.dʒi/ : chiến lược
3. Strategy (n) /ˈrel.ə.vənt/ : thích hợp; xác đáng
4. Relevant (adj)  /ˈfʌn.əl/ : cái phễu
5. Funnel (n) /ɪnˈsen.t̬ɪv/ : khuyến khích, khích lệ; thúc đẩy
6. Incentive (n) /ɪksˈtʃeɪndʒ/ : sự trao đổi; vật trao đổi
7. Exchange (n)  /ˈfrʌs.treɪ.t̬ɪŋ/ : làm nản lòng, gây sự bực dọc
8. Frustrating (adj) /pəˈsep.ʃən/ : sự nhận thức
9. Perception (n)  /ˈkruː.ʃəl/ : quyết định; cốt yếu, chủ yếu
10. Crucial
(adj)
III- LISTENING & QUESTION

1. What can you do when organizing pre-launch giveaways?

2. What is the best way to spread the news about new products
or services?

3. How can you get users to talk about your product?

4. What is the first step to implementing a good email marketing

strategy?
Listening
1. What can you do when organizing pre-launch giveaways?
-> You can do giveaways or
compete through social media and
come up with a unique contest that
can help your product go viral, such as
a fun TikTok challenge or giveaway
on Instagram
Listening
2. What is the best way to spread the news about new products
or services?
-> Is word of mouth marketing
3. How can you get users to talk about your
product?
-> By creating an incentive system. Everyone
loves getting "free gifts", so try offering discounts,
free shipping, or cashback in exchange for users
recommending your product to them their friends.
Listening
4. What is the first step to implementing a good email marketing
strategy?
-> The first step is to create a database with
your customers. The more information you
have, the better. Think about things like age,
place of residence, lifestyle, and of course,
previous purchases or products in which they
have shown interest.c
Practice
Choose the words below and fill in the blanks accordingly
Incentive establish exchange crucial advertisement
strategy

1.She was watching an …………………………advertisement for toothpaste on the

television
established himself as a jeweller
2.He………………
exchange
3.They ......................amused glances
4.He took the …………...crucial step of asking her to marry him
5.Hope of promotion was an ……….. incentivetoto hard work
6.In thí way the equilibrium can be seen to fix the ………….. strategies of the palyers

1
THANKS
FOR

WATCHING!