1.

Differentiation (n) UK /ˌdɪfərenʃiˈeɪʃən/

the act of recognizing or showing that two things are not the same
=> Product differentiation (n)
the process of finding a difference or showing how a product is different
from similar products and what its advantages are
Ex: The company achieves product differentiation by offering unique
features, such as advanced facial recognition and a customizable user

2. Product placement (n) UK /ˈprɒd.ʌkt ˌpleɪs.mənt/

US /ˈprɑː.dʌkt ˌpleɪs.mənt/
a form of advertising in which a product appears or is mentioned as part
of a film or television programme with specific promotional intent.
Ex: The movie's excessive product placement became distracting, with
characters consistently showcasing and discussing various brands
throughout the film.
Synonyms: branded entertainment, in-show advertising,...

3. Endorsement (n) UK /ɪnˈdɔːs.mənt/

US /ɪnˈdɔːrs.mənt/
the act of saying that you approve of or support something or someone
Ex: The actor's endorsement of the luxury watch brand instantly elevated
its status and attracted a discerning clientele.
Synonyms: support, approval, agreement, …
Product endorsement (n) UK /ˈprɒd.ʌkt ɪnˈdɔːs.mənt/
US /ˈprɑː.dʌkt ɪnˈdɔːrs.mənt/
a statement made by someone in an advertisement, especially a well-
known person, saying that they use and like a particular product
Ex: Company seeks influencer for product endorsement deal.