UNIT 4 : Going glocal
Ad / advertisement (noun)
▫ A notice or announcementin a
public medium promoting a
product, service, or event or
publicizing a job vacancy.
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Brand (noun)
▫ a type of product manufactured
by a particular company under
a particular name.
▫ an identifying mark burned on
livestock or (formerly) criminals
or slaves with a branding iron.
 Commercial (noun)
▫ occupied with or engaged in
commerce or work intended for
commerce a commercial artist.
▫ of or relating to commerce
commercial regulations
commercial services.
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Fashion statement (noun)
▫ Clothes that you wear or
something else that you own in
order to attract attention and
show other people the type of
person you are.
Logo (noun) Merchandise (noun)

▫ goods to be bought and sold.

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 Merchandising (noun) Product (noun)

▫ Merchandising refers tothe ▫ an article or substance that is

marketing and sales of products
. manufactured or refined for
▫ Products that represent a brand. sale.
▫ a thing or person that is the
result of an action or process.

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 Slogan (noun) Sponsor (noun)

▫ a word or phrase used to express a ▫ a person or organization that

characteristic position or stand or a pays the cost of an activity or
goal to be achieved. event.
▫ a brief attention-getting phrase
used in advertising or promotion.

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 Status symbol (noun) Audience (noun)

▫ a possession that is taken to ▫ the assembled spectators or

indicate a person's wealth or high listeners at a public event, such
social or professional status
. Ex. A as a play, movie, concert, or
Ferrari is a status symbol. meeting.
▫ formal interview with a person
in authority.

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 Celebrity (noun) Comedian (noun)

▫ The state of being celebrated. ▫ an entertainer whose act is

▫ Famous people. designed to make an audience
laugh.

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 Designer (noun) DJ (noun)

▫ a person who plans the form, look, ▫ Disc jockey.

or workings of something before
its being made or built, typically by
drawing it in detail.

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 Entertainer (noun) Filmmaker (noun)

▫ a person, such as a singer, dancer, ▫ a person who directs or

or comedian, whose job is to produces movies for the theater
entertain others. or television.

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 Hero (noun) Icon (noun)

▫ a person who is admired or ▫ a person or thing regarded as a

idealized for courage, outstanding representative symbol or as
achievements, or noble qualities. worthy of veneration.

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 Model (noun) Movie -producer (noun)

▫ a three-dimensional representation ▫ a person responsible for the

of a person or thing or of a financial and managerial
proposed structure, typically on a aspects of making a film.
smaller scale than the original.
▫ a system or thing used as an
example to follow or imitate.

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 Performer (noun) Flip -flops (noun)

▫ a person who entertains an

audience.

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