STARBUCKS COFFEE

COMPANY

SM CDO Downtown Premier, Claro M. Recto Ave,

Cagayan de Oro, Misamis Oriental
0917 824 0463
 Company Supports Business Intelligence
Starbucks, the world's largest coffee
retailer, distinguished itself by de-
commoditizing the mature coffee
industry.

It created a one-of-a-kind brew and a one-

of-a-kind image that appealed to opulent
coffee connoisseurs who valued the status,
ritual, and uniqueness of the experience.
The user ca n demonstrate on a projector or com puter, or pri nt
the presentation a nd ma ke it film
 STARBUCKS COFFEE COMPANY

1. How Business Intelligence

support and help their company?

3. What are business

intelligence tools? Are they
using these tools?
What are Business
intelligence Techniques? How
these being applied to their
business?
 STARBUCKS COFFEE COMPANY
1

Starbucks has a relationship with Esri, a location-

N U M their
analytics firm, to leverage BER 1 technology platform

for analyzing maps and store locations. It identifies

target areas for a new store using statistics such as

population density, average incomes, and traffic

patterns..
 STARBUCKS COFFEE COMPANY
2
If you walk into any Starbucks store around the world, you'll see the same thing: coffee beans grinding,

espresso shots being pulled, and customers conversing with baristas as their coffee order is
N U M BER 1
handcrafted. The process may appear to be a simple everyday scene, but it is meticulously orchestrated
to serve Starbucks' more than 100 million weekly customers. Starbucks is using modern technologies,

ranging from cloud computing to blockchain, with the support of Microsoft, to provide an even more

personal, seamless customer experience in its locations.

"Every day, our world-class team of technologists is working on ground-breaking innovation." Starbucks

senior vice president and chief technology officer Gerri Martin-Flickinger says, "Their innovation and

intellectual curiosity are matched by their passion to facilitating the Starbucks experience, and this is

increasingly crucial to how technology has to show up for us." Jennifer Sokolowsky (MAY 6 2019)
 STARBUCKS COFFEE COMPANY
3

We're now using our Deep Brew AI technology to start to

N Uvaccination
monitor and look at the M BER 1 progress of every country

around the world and use predictive analytics to give us a view

and correlation to how that's going to pace the recovery and the

acceleration of our growth in international business," explained

Johnson . Anne Wolfe ( APRIL 30,2021)