Social Media as a Two-Way Communication Tool

When used during an emergency, social media can help expand the reach of your message due to social
sharing and the vast number of citizens who actively utilize the platforms. It can serve as an open
communication channel for residents to respond back, ask questions, and provide updates.

Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work
colleagues or people they don't know, online. It allows users to share pictures, music, videos, and
articles, as well as their own thoughts and opinions with however many people they like.

During an emergency, Facebook page can be used as a source of reliable news, instructions, and
resources. Also, it’s easy to post text, images, photos, maps, links, and downloadable content. In
addition, Facebook offers built-in functionality that allows families to locate loved ones, and allows
individuals in the crisis area to mark themselves as safe, making it one of the first places that people will
go for news and personally impactful information during a crisis.
Twitter is an online website that allows the registered users to read and broadcast short messages i.e.
tweets

Benefits of Use During an Emergency: Those who typically engage with Twitter are most likely to use the
platform to comment on, or react to, breaking news. For this reason, Twitter serves as a sort of echo
chamber, meaning that when news breaks, whether it be local news, national news, industry specific
news, or breaking, emergency news, a user’s Twitter stream is likely to include a long list of tweets from
users all of which are sharing, or reacting to, the same story.

Instagram is a free photo and video sharing app available on iPhone and Android. People can upload
photos or videos to our service and share them with their followers or with a select group of friends.
They can also view, comment and like posts shared by their friends on Instagram.

Instagram is a visual social media platform where users can upload images and videos with
accompanying messages. For disasters, Instagram can be used to display images and video of the
disaster, as well as text about the event and necessary preparation and recovery efforts.
TikTok is an all-in-one platform where you will find videos related to anything and everything.

TikTok may be one of the best social media platforms to communicate risk disaster and humanitarian
announcements. The platform thrives upon a genuine spontaneity and energy that written
communication or long-form videos often can't.

YouTube was originally created as a platform for anyone to post any video content they desired. It was
hoped that users could use the site to upload, share, and view content without restriction. It has since
grown to become one of the foremost video distribution sites in the world.

YouTube is a powerful weapon for the brands, either soaring heights or fall sleepy. We can say that it is
one man show to build or collapse the brand. After slapped out with a million views on YouTube video,
particularly about your brand sickness.

Then you have more plenty of chances to recover from that loophole by presenting videos of speech at
public meetings and apologizing for your mistake, retaking the positive statement from the uploaded
person or shooting what goes in your industry and how the threats morphed it.
Damage control measures taken to offset or minimize damage to reputation, credibility, or public image
caused by a controversial act, remark, or revelation