Module 1 Lesson 1

PROFITABLE FB AD WRITING

“Don’t Forget This When Running An Ad”

REMEMBER:

● People are not on Facebook to see your Ads. They’re inside the platform to socialize.
● People don’t like to be sold.

Exercise:

Compare the Facebook Ads below (in red Vs in yellow) and answer the questions below:

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 Module 1 Lesson 1

PROFITABLE FB AD WRITING

While you are scrolling Facebook:

QUESTIONS RED YELLOW

1. Which type of Ad do you often

see?

2. Which Ad will you most likely

click?

3. What’s in it that will urge you

to open that Ad?

4. Give two (2) comments or 1. 1.

feedback for each Ad above.

2. 2.

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 Module 1 Lesson 1

PROFITABLE FB AD WRITING

“Make It Easier For You”

COMMON MISCONCEPTIONS OF FB ADS:

● The creative is the most important part of an FB Ad.

● Most copywriters think that people have to read what they write.
● One thing most advertises often don’t take into consideration is:
“the TIME a user spends in an Ad.”
● Long copy doesn’t work.
TRUTH: It does!

HOW TO MAKE LONG AD COPY EASIER TO READ:

TIP #1:
❏ Don’t be boring. Write like you talk.

TIP #2:
❏ Use 1-2 sentences per line only.

TIP #3:
❏ Use bullets when listing things out.

TIP #4:
❏ Use ellipsis (...)

TIP #5:
❏ Tell stories whenever possible

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