Module 2 Lesson 1

PROFITABLE FB AD WRITING

“Guide To A Heat-Seeking Copy”

5 LEVELS OF AWARENESS

1. COMPLETELY UNAWARE
❏ Show hidden desires
❏ Exploit hidden fears

2. PROBLEM AWARE
❏ Discover what their problems are and articulate them better than they can

3. SOLUTION AWARE
❏ Let them know who you are and how your products/ services can help them.

4. PRODUCT AWARE
❏ USP
❏ Proof
❏ Reinforce the desire
❏ New Extra features and benefits
❏ Guarantee
❏ Tripwire Offer

5. MOST AWARE
❏ Discount
❏ Coupon
❏ Bonuses
❏ Abandoned Cart retargeting Ad
❏ Urgency

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 Module 2 Lesson 1

PROFITABLE FB AD WRITING

Exercise:

1. Gauge your prospects based on what you observed their level of awareness is.
2. Measure by providing the corresponding percentage per level.

LEVELS OF AWARENESS PERCENTAGE

1. Completely Unaware

2. Problem Aware

3. Solution Aware

4. Product Aware

5. Most Aware

TOTAL: 100%

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