16/09/22, 12:18 Introduction | Anna Wintour Teaches Creativity and Leadership | MasterClass

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Introduction
Anna Wintour
Lesson time 08:52 min

Meet your new instructor: Editor-in-Chief of Vogue magazine, Anna Wintour. Anna opens with
the early experiences that shaped her leadership style, and she explains why there’s never
been a more exciting time to work as a creative leader.

4.7 out of 5 stars

Topics include: Introduction

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16/09/22, 12:18 Introduction | Anna Wintour Teaches Creativity and Leadership | MasterClass

Anna Wintour
Teaches Creativity and Leadership

Anna Wintour gives unprecedented access to her world, teaching you how to lead with
vision and creativity—and without apology.

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LESSON PLAN

1. Introduction

2. Getting the Work Done: Anna’s Management Tips

3. Starting Out: Finding Your Voice and Succeeding

4. Inside Vogue: Leading With a Vision

5. Editorial Decision-Making

6. Executing a Vision: Transforming the Met Gala

7. The Power of an Image: Photographers and Models

8. Evolving a Brand: A Look Back at Iconic Vogue Covers

9. Designers: What It Takes to Succeed

10. Spotting Designer Talent: CFDA/Vogue Fashion Fund

11. Case Studies: Lessons From Creative Leaders

12. Leading With Impact

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16/09/22, 12:18 Introduction | Anna Wintour Teaches Creativity and Leadership | MasterClass

Preview

[MUSIC PLAYING] REPORTER: I love the hair. Anna, Anna, stop. Stop. Anna. Anna, can you
look back over the shoulder?

WOMAN 1: Anna, second row center.

WOMAN 2: Up top.

MAN 1: Right this way.

WOMAN 3: OK. I see Anna Wintour?

- Yes. I'm on my way now. I'll be there--

[MUSIC PLAYING]

- Anna Wintour, you are a power. You're wearing your dark glasses. I'm not sure that I
expected you to wear them during the interview. But I know that you do wear them inside.

ANNA WINTOUR: I know many people are curious about who I am, how I approach my work,
and what I believe. I've been so lucky to work in the fields of both fashion and in journalism
and, for over 30 years, as editor-in-chief at "Vogue" and now as artistic director of Conde-Nast.

I have never had the opportunity to share the many lessons I have learned as an editor and as
a creative leader in one place before. This is a class for those who want to understand the
experiences that have helped me become an effective leader. I'm Anna Wintour. And this is my
MasterClass.

I was lucky enough to grow up in a house full of journalists. My dad was an editor-in-chief of a
Fleet Street newspaper for many, many years. And I saw the way that he worked. In those
days, there were maybe 14, 15 editions that he was putting out every day, starting with the
racing edition first thing in the morning.

So there was never any time to make mistakes or second guess. It was just one, two, three,
four. So obviously, that informed my childhood. It certainly informed the way I am. And it has
informed me as an editor myself.

I grew up in London in the '60s in the world of media and journalism but also, I think, probably
unknowingly at the time, when a huge cultural revolution was going on. I mean duchesses for
the first time were sitting down with fashion students or fashion designers. The class barriers
were being broken down in a way that had never existed in that country, which where society
was based on where you went to school and what your accent was. So that was all being
thrown up and questioned when I was growing up.

And it was the whole world of Twiggy, and Jean Shrimpton, and Bailey, and "Blow-Up" was all
going on around me and, I think, epitomized by music, and film, and, of course, fashion. I
mean, it was impossible not to be aware, and excited, and to feel that the world belonged to
the young.

I was so lucky to start my career in London where everybody had to do everything, because
th A dIl dh t i t th k t d h l th Il d
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16/09/22, 12:18 Introduction | Anna Wintour Teaches Creativity and Leadership | MasterClass
there was no money. And I learned how to go into the market and choose clothes. I learned
how to choose talent. I learned how to collaborate. I learned how to do a layout. I learned how
to write a caption. I was thrown into my career, frankly, with ignorance. I knew nothing.

And because nobody could afford assistants in those days, I was never even an assistant. You
had to learn everything. You had to do everything. You had to know how to multitask. I think
this also gives you a ce...

About the Instructor

A fashion and media icon, Anna Wintour has been driving our cultural conversation for more
than 30 years. The Vogue Editor-in-Chief and Artistic Director of Condé Nast takes off her
signature sunglasses and gives you unprecedented access to her world. See how Anna
nurtures talent, makes bold decisions, and evolves a brand. Learn how to lead with impact
from a visionary creative leader.

FEATURED MASTERCLASS INSTRUCTOR

ANNA WINTOUR

Anna Wintour gives unprecedented access to her world, teaching you how to lead with vision
and creativity—and without apology.

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