Business Plan

Management
executive summary
Business description :
● Mission : Papas fritas will strive to be a premier local fast food brand in the
local marketplace.
● We want our customers to have the total experience when visiting our outlet(s)
and website as they will learn about this fascinating new fries culture.
● Snack to youth

Ownership and team management :

● Papas fritas is a privately held chain of restaurants to be that will be registered
as a limited company with ownership to be filled during business discussions
I- Product description :
● Fries, cheese, condiments, spices.

Purpose and values :

● Create a unique, innovative, entertaining menu that will differentiate us from
the rest of the competition.

Business goals and milestones :

● To establish a presence as a successful local fast food outlet and gain market
share over the rest of the competition.
● To make papas fritas a destination for fast food lovers.

II- Location : Get access to the high traffics of customers in Settat city our
primary working location kioque ( ask about it)
III- Regulatory or training requirement :
● Auto-entrepreneur status for owner
● License
● Trained chef/ homemade condiments
IV- Suppliers and inventory:
● Local suppliers of frozen potatoes (raw material) such as king generation,
french fries, etc.
● Home prepared potatoes
●
Financial summary
Financial projection
● Location :
● Agdal / Hay riad
● Kénitra

Systems
● Camera
● electronic cash register
● TVs (Menu display, order display)

Equipements :
● Tables, chairs
● Bins
● Counter
● Deep fryers
● Sauce pumps

Pricing strategy
● 20-30 dhs

Startup costs :
● Expenses (wages, utilities, taxes, supplies)
● Assets (equipment, personel)

Sales forecasts :
● Regression analysis,
● Structural equation modeling.
●
Breakeven:
● Break even analysis

Risks :
● Injurie and liabilities
● Bad reputation (slow service, poor tasting food, cleanness, employees courtesy)
● Fire safety
● Food storage
● Restaurant insurance

Exit strategy :
● Liquidation
Marketing plan:
+Buying factors and purchase motives: Price, quality, freshness, suitable tastes, food safety,
attractive packaging, Halal status, rapidity of service, easiness to cook, advertising.
+Market opportunity: sole provider of this service in the Rabat market. Large audience
prepared to try new experiences (customer curiosity).
+target market: Youth, teenagers, college students interested in new experiences.
+marketing strategy: use of social media (ig, Facebook Pixel), website (search engine
optimization), influencers (food bloggers), opening promotion, tasting campaigns, happy
hours, glovo, jumia food, source local ingredient, use statistical inputs form the cash register
to develop promotions
+unique selling proposition: Unique product, diversification (spices, condiments, packaging,
various types of potatoes),
+industry overview: Pestle (economic, social, technological, environmental, legal) 1-
Economic: Purchasing power (15-30 mad)
2- social: insta friendly food spot,
3- Technological: Intro of new innovative technologies.
4- Environmental: Sourcing local/bio ingredients, building solid relationships with
local suppliers.
5- Legal: licensing, hygiene regulations, working contracts, Entrepreneurship status,
rent/leasing contracts, type of company (partnership), insurances.
+trend analysis: for the future.
market size and important demographics: youth and teenagers in morocco, % population in
Rabat research.
lifestyle characteristics:
competitor analysis : casa/kenitra checking the competitors for price range, offers, quality of
product, promotions.
Swot
distribution strategy: choice of packaging, delivery method, supplier relationship.
sales processes: ordering process (online, sur place), customized/standard offers.
logo: + brand name
slogan: Papas Fritas fries how you like em.