KAPFERER'S BRAND IDENTITY PRISM

Picture of Sender

Physique Excitement & sophistication Personality

Mix of diverse colors, the metallurgist of fashion. Daring revolutionary know-how

 materials and textures

the metallurgist of fashion. Playful  sex and rock ’n’ roll urban effortlessness

avant-garde. sci-fi flavor Confronting reality with an irreverent attitude

“we mustn’t forget that to make a

Relationship Culture great leap forward, it is always
Externalization

Exclusiveness synthesis of cutting-
edge contemporary
Detail-oriented design and radical
craft.  
Internalization
necessary to take a few steps back.” -
Paco Rabanne
vision:  innovate upon the existing know-how

VIP guests Innovation

Radical easy to wear pret-à-porter.

Reflection Self-image

sexy Desired empowered

selfconfidence stands out radiant and self-confident.

Eccentricity
wealthy