Corporate Social Responsibility

Introduction
Shi Tang
Ph.D. University of Cambridge
Assistant Professor
Department of Management
City University of Hong Kong

Distribution of this PowerPoint is an infringement of copyright and is strictly prohibited.

For the exclusive use of CityU MGT3305, 2022-23 (A) only.
Some ground rules
Course
Introduction Expectations Course requirement Assessment
components

• Submit assignments on time

Some ground rules
Course
Introduction Expectations Course requirement Assessment
components

• Sufficient preparation
- Review previous sessions
- Read/watch all the required materials in advance

- Bring your thoughts/ideas/perspectives to class

Some ground rules
Course
Introduction Expectations Course requirement Assessment
components

• Arrive on time

• Behave well and respectfully

Some additional rules
Course
Introduction Expectations Course requirement Assessment
components

• Sufficient preparation

Have a cup of coffee!

Some additional rules
Course
Introduction Expectations Course requirement Assessment
components

• Formal dressing is NOT required

Expectations & learning objectives
Course
Introduction Expectations Course requirement Assessment
components

• Active participation ?
Preference Reasoning

Performance Learning
orientation orientation

Agreement Disagreement
Expectations & learning objectives
Course
Introduction Expectations Course requirement Assessment
components

• Be a good listener
Expectations & learning objectives
Course
Introduction Expectations Course requirement Assessment
components

Critical Thinking
My teaching style
Course
Introduction Expectations Course requirement Assessment
components

• Challenge
• Cold calls
• No (not always) definitive answers

• No hierarchy but mutual respect

Questions?
Quiz time
Course
Introduction Expectations Course requirement Assessment
components

• What’s the most appropriate dressing style for this class?

A. B. C. D.
Quiz time
Course
Introduction Expectations Course requirement Assessment
components

• Which one of the following is NOT a correct way to

call/address me?
A. Dr. Tang

B. Shi

C. Professor Tang

D. Dr. Shi
Course components
Course
Introduction Expectations Course requirement Assessment
components

“Lecture”

Case Group
discussion debate Session 4
Course structure
Course
Introduction Expectations Course requirement Assessment
components

 Introduction  Employees  Strategic CSR:  Simulation game

 Consumers strategy leadership
 Why CSR  Community  CSR in the global  Course review
 Government & NGOs context
 The stakeholder
perspective  Environment

Understanding CSR Strategic CSR Session

CSR in 4 application
Introducing CSR
Readings
Course
Introduction Expectations Course requirement Assessment
components

• Textbooks？
• Compulsory reading

• Recommended reading
• Extended reading
Assessment
Course
Introduction Expectations Course requirement Assessment
components

Assessment method Weights

Personal introduction 5%
In-class participation 25%
Group presentation 30%
Term paper 40%
Total 100%
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• Personal introduction (5%)

A brief introduction about yourself (1 page max), which at least include:
o your preferred name (e.g., Andy, Emily, Jason etc.) and a recent photo
o your knowledge background with respect to corporate social responsibility
o an outline of your key areas of interest in management or other fields
o an outline of your prior work experience, if any
o your expectations of the class (i.e., what you expect to learn from the class)
o anything else you want me to know

Due: 3rd, September 23:59PM, 2022 (late submission: -2%)

Assessment
Course
Introduction Expectations Course requirement Assessment
components

• In-class participation (25%)

o The assessment will be based on both quantity and quality

o The quality of your participation will be determined by the extent to which your responses:
 break new ground and raise the flow of discussion to a higher level
 indicate critical thinking rather than just an expression of personal opinion
 draw links between what you have learned in other sessions or courses
 take risks in attempting to answer challenging questions
 link to comments of others, facilitating the flow of the discussion
o Full attendance: 10%
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• In-class participation (25%)

o To facilitate recording of your participation, please:
o Take the same seat throughout the course

o Prepare a name card with your preferred name (as stated in your personal
introduction) at least during the first three weeks of the course
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• In-class participation (25%)

o Starting from Week 2, continuous assessment will be conducted throughout the
course

Attempt to speak up

Session #
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• In-class participation (25%)

o The assessment will be based on both quantity and quality

Quality if speak up

Session #
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• In-class participation (25%)

What if I’m an introvert?

Step out of your comfort zone

We work as a team
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• Group presentation (30%)

o Students will form a team of 5-6 persons
o Each team will choose a topic & position of debate (on a first-come-first-serve basis)
o The teams need to submit their presentation slides on CANVAS 1 day prior to their
presentation
o The score will consist of the instructor’s evaluation (25%) and the evaluation of
the audience (5%) regarding which group they find more convincing.
o The duration of each presentation should be around 15 minutes & at least 3
questions for your opponent (-2% penalty for presentation over-run more than 5
minutes).
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• Group presentation (30%)

Instructor’s evaluation (25%):
o quality and strength of the arguments in support of the assigned position
o Originality of arguments and presentation of additional but relevant materials above
and beyond recommended readings
o The quality of questions and answers in the Q&A session
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• Group presentation (30%)

Audience evaluation (5%): Divide based on vote percentage

Group A vs. Group B = 45% vs. 55%

Group A = 5*45%
Group B = 5*55%
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• Group presentation (30%)

A sign-up sheet for debate topic & position will be released on

8th September, noon time.
Misconceptions about assessment
Course
Introduction Expectations Course requirement Assessment
components

• Misconception 1:
As long as I attend all the classes, I can get full participation score

• Misconception 2:
I can safely free ride the group project

• Misconception 3:
Since there is no exam, as long as I put a lot of efforts writing the term
paper, I can earn a high score.
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• Term paper (40%)

The evolution history of MGT 3305 final exam

Term paper Term paper

Exam
(40 pages) (3000 words)
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• Term paper (40%)

Write an essay (3000 words max, including tables, figures, and appendice) analyzing
a firm’s CSR activities, which should at least:
o provide the firm’s background and its CSR activities/initiatives
o critically analyze the firm’s resources and capabilities in relation to CSR, and
the relevant stakeholders
o critically analyze how industrial and environmental conditions present
challenges and/or opportunities to the firm’s CSR.
o assess the firm’s future performance in CSR and offer suggestions
Assessment
Course
Introduction Expectations Course requirement Assessment
components

• Term paper: topic choice

Tricky zone

Danger zone Examples

covered in class
Disneyland

Ocean park
H&M Preferred zone
Uniqlo - Enough information
- Relevant and unique
- Potentially controversial
Positioning of the course
Course
Introduction Expectations Course requirement Assessment
components

university courses

Very easy to
earn high scores Your ideal
course
I II
III IV

Not much work to do

Modifications based on feedback
What to keep
What to improve
Questions?