What advantage does a CSR filter give to a company?

If you were CEO of a firm,

how would you go about implementing the CSR filter – what form might it take?
Can you think of a company that is successfully utilizing a CSR filter today?

A CSR filter gives a company a variety of strategies that a consumer would find

adequate. It helps the firm throughout the decision-making processes as it evaluates the impact of

the decision based on the stakeholder’s views. A CSR filter would be in the middle of a

company’s strategic constraint. As mentioned in Strategic Corporate Social Responsibility by

David Chandler, a firm’s vision, mission, strategy and tactics are limited by three types of

constraints- resources, internal policy and environmental constraints. It assesses management’s

planned actions while looking at the day to day decisions and the strategies they should use in

the long run based on what the consumers and investors would like to see. A CSR filter gives a

company the competitive advantage over their competitors. Suppose two large industry leaders

were competing their prices. As a consumer, one would choose a company they feel more

confident in choosing one company over another based on their Corporate Social Responsibility

initiatives. CSR filters help companies, when deciding on their strategies, come up with a

conclusion that would attract potential investors and consumers as well as satisfy existing ones.

Failure to satisfy consumers results companies in millions of dollars in losses, such as scandals

that are seen from large companies- where a company would have a CSR image while they have

no initiatives that would help. This issue arises partially from a lack of CSR filter in the

company’s decision-making process therefore costing them not only money but a ruined image

that is truly difficult to fix. If I was a CEO of a firm, I would use the CSR filter in all the

decision-making processes as I understand the power and usefulness of this tool. Firstly, I would

start with the tactics used by the firm in order to get the specifics of what we are trying to

achieve. Secondly, I would go through the brainstorming process of thinking of different

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 strategies that would satisfy the company’s specific goals. After planning the strategies, I would

use the CSR filter to sift through all the good and bad strategies the brainstorming process

brought up and choose the strategies that would make the best impact on the stakeholders. Lastly,

I would move onto the firm’s mission and choose the strategy based on what fits our mission

best- which would be what our goal is. Based on that, we would determine to see if this strategy

fits in with our vision as to why we do this. CSR filters are a great and useful tool for all

corporations, whether they use them on a day to day basis or just to make some larger decisions.

I believe Walmart is a company that uses CSR filters successfully. As it’s industry leader,

Walmart is very successful compared to many of its other competitors. With many CSR

initiatives in place, Walmart must use CSR filters in order to narrow down their strategies into

ones that the stakeholders would be satisfied with. This is how Walmart is on top. But will other

companies follow its lead?

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