DAY 1

VIDEO TRANSCRIPT
 Day 1 Video Transcript

Hey Change Maker! Welcome to day 1 of your FREE course,

From Vision to Action: A Change Maker’s Guide to Making Big
Goals, Reality.

I’m Andrea Hayes. I’m a managing partner at Change Maker

Academy, I have my BSc. in Exercise Physiology and my MBA,
specializing in entrepreneurship. I'm here to share a process with
you that I knew before I started my rst business many years
ago. 

The truth is, most health & tness entrepreneurs can see their big
dreams clearly. The problem is they have no way to ground them
into actionable steps and make them a reality.

And, they have a hard time communicating their vision in a way

that gets others excited.
The inability to communicate company values, what to focus on,
and their big goals to their organization leads to frustration,
stagnation, and confusion.

And, ultimately, those grandiose visions are left unrealized. 

The process of making your dreams a reality starts here.

We’ll guide you through a step-by-step roadmap that will help

you achieve your big, audacious goals, more readily and more
quickly.

And, we’ll show you that it doesn’t need to be complicated. You

won’t need to write a novel or a business plan that no one reads.

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 Day 1 Video Transcript

You’ll be able to see it on one page. 

It boils down to answering eight questions:

1. What are your company values?

2. What is your company focus?
3. What is your 10-year picture?
4. What is your marketing strategy?
5. What is your three-year target?
6. What is your one-year plan?
7. What are your quarterly priorities? and
8. What are the roadblocks that are standing in your way?

Over the next 5 days, we’re going to help you answer these 8
questions, and write the answers to them in your Vision-to-
Action Playbook — so you can marry your big vision, to smaller
goals, and to the ultimate action steps that you –  and the people
of your organization – will take. 

After you’re done here, it will be much easier to clearly

communicate your destination and you’ll know exactly how to
get there. 

Now, before we jump in, I want to remind you to download or

print your playbook for this course. You can do that by clicking
the download button below this video.

Remember: Taking a course won’t change the trajectory of your

career. Doing will.

And your playbook IS the thing that will help you take what you
learn and put it into practice.

After you have your playbook in hand, it’s time to get started.

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 Day 1 Video Transcript

Today, we’re going to dive into your Company Values and your
Company Focus. 

First, Your Company Values.

These are the guiding principles for your organization. They

de ne your culture.

You’ll hire, re, review, reward, and recognize people based on

them. You’ll rally your organization and — its people — around
them.

Now, while this may feel like uff for some people, de ning your
company values  is absolutely essential.

Without these guiding principles, you’ll be lost in the wilderness.

You’ll bring people into your organization who are not a good t
(which is VERY costly), and you’ll go “off the rails” when
choosing which projects to pursue.

Much as in life, your Company Values will act as the guard rails
to keep you on track, and they’ll help you attract people who
share them.

Here’s how to create your Company Values:

STEP 1:
Have each team member list three people who, if you could
clone them, would lead you to market domination.
These three names should preferably come from inside the
organization. Once each person has their three, post all of the
names on a whiteboard — or a shared document —  for
everyone to see.

Don’t have a team? No problem! Think of three people you

really admire and respect – they can be friends, family members,
colleagues, mentors, or even complete strangers. These folks will
help you see what type of people you’d eventually want to have
on your team.

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 Day 1 Video Transcript

STEP 2:
Go over the names and list the characteristics that those people
embody. 

What are the qualities they exemplify? What do they do that puts
them on the list?

Start with a long list so that you can see all the possibilities.

Values can also be statements that describe someone, like “treats

everyone with respect,” or “strives for perfection.”

If you think about the actions people take, it’ll give you insight
into what they value.

STEP 3:
Your organization's values are somewhere in that long list you've
just created. Now, it’s your job to narrow it down.

In your rst edit, circle which ones are truly important, draw a
line through the ones that are not, and combine those that are
similar.

After the rst round, you should have the list down to somewhere
between 5 and 15 values.

STEP 4:
Through group discussion and debate, decide which values really
belong and are truly company values. And if you don’t have a
team or folks to debate with, reality test them. This can be done
by thinking about two competing values and seeing what one
you’d choose when rubber hits the road.

For example, if you think one of your company values should be

professional growth, and another should be freedom or exibility,
if a huge opportunity to land a big client came up and your best
sales person was on vacation, what would you do? 

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 Day 1 Video Transcript

You might also think about things that have bothered you in the
past at work or in your business. What values were not being
lived up to that brought up an emotional charge in you? This will
point to what you don’t want, and by extension, what you do
want.

Your goal is to get your list down to between three and seven
values.

If you care about everything, you can’t really care about

anything — take a stand on what values are super important to
you and your organization. 

STEP 5:
Create a speech with stories, analogies, and creative illustrations
to drive home the importance of your company values.

This can be used to communicate your company values to the

rest of your organization, to key stakeholders, to future hires, or
to simply remind yourself about what you’re up to and why it
matters. 

Next, we’re going to dive into your Company Focus.

Your organization’s mission will keep you from becoming

distracted by opportunities that thwart growth.

Not everything that glitters is gold — your Company Focus will

help you determine what opportunities are really worth going
after (and which ones aren’t). 

You can nd your focus by answering two very important

questions, by yourself if you’re a solopreneur, or with your team
if you have one:

Number one: Why does your organization exist?

Think about who you help, how you help them, why you help
them, and how you’ll know if you’ve helped them (or not)?

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 Day 1 Video Transcript

In page 11 of your playbook, we’ve outlined 10 criteria for a

solid purpose, cause, or passion. They are:

1.  It’s stated in one to three sentences

2. It's written in simple language

3. It's big and bold

4. It has an “aha”effect

5. It comes from the heart

6. It involves everyone in your company

7. It's not about money

8. It's bigger than a goal

9. Everyone on your leadership team understands it, and

10. You can use it as a hiring and ring tool

If your statement does not meet the above criteria, polish it so

that it does. Or, if some of the criteria don’t suit you, feel free to
come up with your own.

For example, Change Maker Academy’s passion is: “Rede ning

success”

Your core focus doesn’t have to be a paragraph. Super short and

super sweet is the name of the game. 

Next, you’ll answer the question: What is your organization’s

specialty?

Another way to think of it is, “What’s the one thing you can do
better than anyone?” 

Your specialty is not, “Men from 35-45 who are tired of having
hurt backs.” It’s more like:
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 Day 1 Video Transcript

Strava: who connect runners and cyclists through the sports they
love. 

Hydrow: who delivers immersive on-river experiences. or

Change Maker Academy: who help health and tness

professionals build meaningful careers.

For now, gure out what the ONE THING is that you can do
better than anyone else.

Once you’ve done that, you’re done with Day 1!

Be sure to jot everything down in your playbook, and ultimately,

in your Vision-to-Action Board located on page 34. 

Tomorrow, we’ll go over questions 3 and 4 of your playbook.

We’ll be diving into your target market, or the folks who are most
likely to buy your products and services.

You’ll get a chance to dream really big, and make a rough outline
of your marketing strategy. 

See you then!

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