One of the world’s leading hotel brands, Radisson Blu works in partnership

with leading international designers to create iconic buildings with stylishly

innovative interiors and an inviting, exciting ambiance. Radisson Blu
has more than 350 highly individual properties in operation and under
development around the globe. The brand’s stunning flagship hotels are
found in prime locations, including mega cities, airport gateways and
exclusive leisure destinations throughout the world.
Radisson Blu is owned by the highly
successful Carlson company, founded by
the legendary Curt Carlson, who purchased
the stylish and glamorous Radisson hotel
in Minneapolis, Minnesota back in 1962.
Still headquartered in Minneapolis, Carlson
has grown over the years to become a
truly worldwide, world class travel and
hospitality giant.
Through its select business sectors of hotels,
travel and restaurants, the modern Carlson
brands include the Carlson Rezidor Hotel
Group with its range of strategically
positioned consumer brands – Radisson Blu,
Radisson,® Park Plaza,® Park Inn by Radisson,
Country Inns & Suites By CarlsonSM and
Hotel Missoni.
The Carlson Rezidor Hotel Group is a
visionary and ambitious global partnership
between Carlson and the Brussels-based
Rezidor Hotel Group – one of the world’s
most dynamic, innovative and fast growing
hotel companies. Carlson is Rezidor’s major
shareholder and, moving forward, both
companies have formalized a strategy to
go to market as one across brands, revenue
generation and other areas of natural synergy.
As a powerful joint force, Carlson Rezidor is
one of the world’s top ten hotel companies.
Carlson’s brands – which also include T.G.I.
Friday’s® restaurants and the world’s biggest
business travel company, Carlson Wagonlit
Travel (CWT) – are among the most
recognized and respected in the business,
with more than 1,070 hotels in operation
and development in 81 countries and
territories, more than 920 restaurants
in 61 countries and territories, with over
170,000 employees worldwide.
Our entrepreneurial spirit is deeply rooted
in our long, successful history. Looking
ahead, we are driven by our purpose, our
powerful Ambition 2015 strategy, our values
and our special Carlson credo, bequeathed
to us by our founder, Curt Carlson:
WHATEVER YOU DO,
DO WITH INTEGRITY.
WHEREVER YOU GO,
GO AS A LEADER.
WHOMEVER YOU SERVE,
SERVE WITH CARING.
WHENEVER YOU DREAM,
DREAM WITH YOUR ALL.
AND NEVER, EVER GIVE UP.
More than 1,070 hotels More than Global leader specializing in
in operation 920 restaurants business travel management
81 countries and 61 countries and 153 countries and
territories territories territories
Our spectacular Radisson Blu brand has
a unique heritage, dating back more than
50 years to the world’s first designer hotel,
The Royal Copenhagen, in Denmark –
created in minute detail by iconic architect
Arne Jacobsen to serve the needs of the
new jet set for SAS Airlines.
The Radisson SAS hotel brand was one of
the world’s first true co-branding ventures:
owned by Carlson, it was operated by
Rezidor in Europe, the Middle East and
Africa under a Master Franchise
Agreement. The super stylish and
ambitious young brand swiftly won an
enviable reputation for designing, building
and operating contemporary landmark
hotels: individual properties for individual
markets that were truly reflective of
modern guests’ needs and of the speed
of social change that continues to affect
all our lives.
And when the formal ties with SAS came
to a natural end, Radisson SAS evolved
into the new Radisson Blu – with a fresh
global storyline full of opportunity and
promise that has seen the brand launched
in the Americas and Asia Pacific to
enormous success.
The stunning flagship Radisson Blu Aqua
Hotel, Chicago opened to huge critical
acclaim. A USD 130 million investment in
the beating heart of downtown Chicago,
it truly – and impressively – epitomizes
the soaring aspirations and achievements
of the new iconic Blu, while bringing our
dynamic Radisson brand back home to
the U.S.A.
Radisson Blu’s all encompassing range
of contemporary product and service
concepts have been worked through in Our belief in architecture and design
minute detail to deliver an end result Our satellite receptions
that is both inspirational and functional.
Our Gallery
Stylish innovation sets the dynamic pace Our room styles and choice
and face of the Radisson Blu brand, but Our Club Lounges
our culture remains king – and the
Our Experience Meetings
people everything – in terms of creating
a holistic hospitality experience that Our Super Breakfast
wins the hearts and minds of the Our unique Yes I Can!SM attitude
modern global traveler:
Our 100% Guest Satisfaction
Our unique Yes I Can!SM ethos is, quite Free Internet
simply, our reason for being at Radisson Our belief in Responsible Business
Blu. It is the foundation of our culture:
the force that drives our brand.
Enabling, empowering, enlightening and
empirically successful, it influences
every single thing we do – and the way
that we do it.

Upbeat, proactive, anticipatory service is

as vital as oxygen at Radisson Blu. So we
can – and we do – confidently offer our
special Radisson Blu 100% Guest
Satisfaction Guarantee.
Radisson Blu has created a range of
gorgeous, meticulously planned,
designed and executed Room Styles.
Ready to go and travel the world, the
furniture, fixtures, equipment, shop
drawings and product specifications are
commercially priced by respected
manufacturers. Created to complement
one another; our upper upscale guest
room designs are excitingly different
enough to offer real choice to both our
guests and our business partners, with a
concept to suit every specific location
and need. Each Room Style is fully
worked through and coordinated to the
nth degree, guaranteeing an end result
that’s inspirational, cost effective,
functional and simple to implement –
delivering value to investors – with
nothing left to chance.
Radisson Blu Room Styles include:
The most contemporary, stylized and sleek of our
designs, the Naturally Cool room is versatile enough
for almost any setting – urban, suburban or resort;
cool or warm climate. The polished wood floor,
designer wardrobe and TV unit are unique in the
industry for a guestroom style.
Our sophisticated Mansion House design is defined
by its strong lines, deep rich timer finishes, flashes
of chrome and enlivening turquoise. The dark and
clubby – yet contemporary and avant-garde –
ambiance, features bold attention to style, detail
and a powerful use of artwork. The overall mood is
one of elegance, with the feel of an upper-class
lounge.
Designed to de-stress and to soothe all the senses,
And Relax is a reviving resort styled space. Ultimately
chilled-out and intimately inviting, the use of bright
and uplifting shades of raspberry contrast with the
carved wood and enhance the emphasis on calm.
 The knowledge of how to create, build and operate bars and restaurants is
another inherent part of our Radisson Blu DNA. We offer a choice of restaurant
concepts, specifically and expertly designed to ensure brand consistency, while delivering
a total business solution – with an option to suit every space, market location and
budget. Brand enhancing, individually customized F&B alternatives can
also operate successfully in specific Radisson Blu properties.

Filini is a modern Italian bar and restaurant
that impacts all the senses, offering an
affordable and authentic Italian experience
delivered with a stylish ambiance. The
design and mood complement the simple,
yet exquisite, food. The wine, the bar; the
music, the details and the people – all help
to make Filini a truly unique contemporary
Italian experience.
FireLake’s invitingly localized menu features
carefully selected regional products from
artisan producers, with cheeses and fresh
organic vegetables sourced at nearby small
farms. The combination of local ingredients,
enhanced by the great taste of cooking with
real fire, create the acclaimed signature
flavors of FireLake.
 We know our business: that’s why we place such great
emphasis on the systems that power the Radisson Blu brand’s
revenue generating and commercial capabilities.

We invest continuously in excitingly relevant GDS,

Hotel Direct, Brand Web, Social, Mobile, Voice and OTA.

The Carlson Rezidor Hotel Group’s revenue generation team now

accounts for 300+ worldwide specialists in sales, revenue optimization,
e-commerce, marketing, loyalty and communications.
Radisson Blu has developed a
comprehensive range of industry leading
tools designed to drive and capture hotel
level RevPAR (revenue per available room)
and maximize individual property market
share. These include:
SNAP
Stay Night Automated Pricing is a revenue
maximizing tool that recommends rates
based on price elastic demand forecasts,
competitive rate conditions and market
analysis across all cycles.
ROPES
Revenue Optimization Performance
Enhancement Services is a customized,
hotel level revenue management
support program.
DEMAND MARKETING
A unique program that identifies specific
need dates for individual hotels and fields
offers to consumers on behalf of these
hotels to drive occupancy against identified
down periods.
E–STANDBY
A room upgrade program that provides
functionality for post-booking confirmation
upgrade opportunities to guests on
a standby basis. It is a sophisticated,
automated upsell tool that helps our
hotels ‘not leave money on the table’
resulting in incremental revenue and
enhanced guest experience. Win win.
DISTRIBUTION AND
CHANNEL MANAGEMENT
CURTIS C
One of the original and best hotel
reservations systems. Proprietary to
Radisson and all Carlson hotels, it delivers
a mean contribution across the system
of over 45% and produces an average
daily rate that was 6% higher than that
achieved by the average hotel direct.
RCP
Redirected Call Program is an additional
fee for service function of our voice service,
call centers, that allows hotels to redirect
their reservations to our dedicated facility.
BRAND WEB SOCIAL MEDIA
Leveraging technology, we make Radisson Blu fully leverages Social Media
significant and continuous investments and to drive exposure, build awareness and
improvements to RadissonBlu.com. Our embrace engagement, while agreements
powerful e-distribution approach secures with online travel agents and other key
a strong and growing online presence via e-commerce providers create a vigorously
Search Engine Optimization (SEO), Search enhanced online presence, targeting a
Engine Marketing (SEM), Affiliate Marketing wider customer base to drive room nights.
and Pay Per Click (PPC) networks.
MOBILE AND TABLET
It is predicted that these will become a
channel in their own right. Radisson Blu
understands this shift and is ahead of the
curve in terms of the investment and the
technology required to take more than
its fair share.
 Radisson Blu’s highly creative, aggressive and proactive marketing
strategy helps to build worldwide brand awareness.
Revenue and profits are driven by a full range of initiatives, including strategic
and tactical advertising, online and offline targeted marketing campaigns,
the web, direct marketing and well considered partnerships.

Radisson Blu’s powerful sales force has more than 250 sales representatives with 200
reservation agents in 15 Global Sales Offices and four key Reservation Centers.
Increased business is driven by our strong brand presence at
national and global sales events and trade shows.
Radisson Blu strives to foster ongoing
relationships with global accounts to drive local business.

Launched in 1992, our patented Look To BookSM program continues to

be a global, market-leading travel agent incentive program.
Look To Book members generate more than one million room nights each year.
Look To Book members who book at our hotels via the Global Distribution System
earn points for consumed room revenue, which can be redeemed for a wide
range of benefits including hotel stays, prepaid cards or airline miles.
Carlson Wagonlit Travel (CWT) is the global CWT and Carlson Rezidor have elevated
leader in corporate travel management. their strategic partnership, aimed at
driving revenue and share premiums to
CWT has more than 60 million online
Carlson Rezidor hotels, in the high ADR
and offline transactions each year and
corporate travel segment. As a result,
is present in more than 150 countries
Carlson Rezidor has significantly grown
with a diverse client portfolio of large
its market share with CWT.
corporations, small and mid-sized
companies, government institutions
and nongovernmental organizations.
 Club CarlsonSM is one of the world’s fastest growing hotel loyalty programs,
offering Radisson Blu guests a faster way to a free night stay – plus a wide range of
enhanced benefits and privileges – with lower redemption hurdles than its rivals.

With an impressive 10 million members – and growing really fast – Club Carlson
is a key business tool that adds value by encouraging repeat business.
Club Carlson is one of the world’s
most rewarding loyalty programs.
Active membership increased by an
impressive one third in 2012. And an
ongoing, proactive effort to increase
enrollment numbers is a key priority
throughout our whole company.
Latest studies show that members:
• Stay longer.
• Spend more than other guests.
• Are three times more likely to return
than non-members – translating into
more than double the revenue
contribution of a non-member.
• Drive incremental revenue value
worth millions of dollars to our hotels. An extra boost comes from Club Carlson
• Drive immediate revenue, producing
high volume booking days.
• Help build brand awareness.
Guests can quickly earn and redeem
valuable Gold Points for a free night
stay at more than 1,000 participating
Carlson hotels in over 80 countries.
And they can swiftly move up Club
Carlson’s Elite membership tiers.
The ongoing creation of desirable
new partnerships gives members an
ever-increasing number of ways to
earn and redeem points.
Additional business and revenue is driven
by our special, incentivizing Club Carlson
for Planners, a unique hotel rewards
program that offers valuable points to
planners when they book their meeting
or event at our hotels.
for Business, which rewards small and
medium sized companies when they –
and their associates – stay with Radisson
Blu hotels for work.
Club Carlson. Loyalty Applauded.
Awarded. Rewarded.
At Carlson Rezidor Hotel Group, we As part of our commitment to social
believe that by managing our business in a responsibility, we actively support our
responsible manner, we build trust, build company-wide global charity, World
relationships and achieve great hospitality. Childhood Foundation, which is committed
to helping children and young women at
And when we operate in a way that is
risk all over the world.
respectful of human rights, socially
equitable and environmentally sustainable,
We believe strongly in delivering the entire
we can better meet our social and
package: not just a great, proven hotel
economic responsibilities.
product, but also a socially and ethically
Our Responsible Business strategy includes responsible approach to business and
taking responsibility for diversity and relationships that has served us, and our
inclusion, and the health and safety of our partners, for many years.
employees and guests; demonstrating
social and ethical leadership within the
company, as well as in the community;
and reducing our negative impact on the
environment.
 The future of Radisson Blu is shining bright. We believe it is a brand,
a product, and most importantly, a hotel, that is poised to move onto
the next stage of development, recognition and success.

It has a heritage, the authenticity, the pedigree, the loyalty and the
reputation. It is right for the time – with the right tools, the right people
and the right understanding to grow and take on the world.

We are committed to expansion – and working closely and

creatively with local business partners to achieve that growth.
 Radisson Blu is confident that we can deliver the right solution
in every location, offering unrivalled hospitality management capabilities
– and giving partners access to the best business building
tools and practices from around the globe.
A unique story, a unique brand, a unique business opportunity…
Radisson Blu: it’s for you.
 To learn more about the expansion of Radisson Blu
flagship properties in prime locations, contact us now.

Call +1 (800) 336-3301, visit us online at radissonblu.com

or email us at development@carlsonrezidor.com