School of Computer Application

Name of the faculty member. Dr. Aeshwarya Dixit

Course Code: MGN502 Course Title: MANAGEMENT AND ORGANISATIONAL

BEHAVIOUR DYNAMICS
Academic Task No: 01 Academic Task Title: Vinyl Records Make a
Comeback

Date of Allotment: 27.08.2022 Date of Submission: 13.09.2022

Student Roll No: RDE521B57 Student Reg. No: 12112065

Term: 03 Name-: - Rajesh Kumar

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Learning Outcomes: (Student to write briefly about learnings obtained

from the academic tasks)

Declaration:
I declare that this Assignment is my individual work. I have not copied it from
any other students’ work or from any other source except where due
acknowledgement is made explicitly in the text, nor has any part been written
for me by any other person.

Student’ Signature: Rajesh kumar

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 VINYL RECORDS MAKE A COMEBACK

INTRODUCTION: VINYL Records are simple rotating disks that are used for
storing music. Initially, these records were named as PHONOGRAPH DISC
RECORDS. These records were made up of a type of resin called Shellac.
These analogy music storage devices feature inscribed modulated spiral grooves
and are typically 12 inches, 10 inches, or 7 inches in diameter.
In 1877, THOMAS EDISON was working on two of his most notable
inventions, the TELEPHONE AND TELEGRAPH. in the process, he invented
the PHONOGRAPH to play back recorded sound. The patent on the
PHONOGRAPH DISC RECORDS (VINYL Records) was issued on February
19, 1878.

(fig.01)
(fig.02)
In figure 01 we can see THOMAS EDISON and early iteration of the
PHONOGRAPH.
In figure 02 we can see EMILE BERLINER with an early GRAMOPHONES
and LATERAL-CUT FLAT disc record.
“Modern” Vinyl: - By 19030, the company RCA Victor launched the first
commercially available VINYL long playing record. The record itself was 12
inches in diameter.
Today, recording artists still denote their releases as long plays and extended
plays (LPs and Eps) e whether the music is available in a physical format.
By the 1970s, the introduction of compact cassette tapes (the only portable way
to listen to music at the time) and eight-track tape cartridges caused vinyl to
take a back seat. The introduction of CDs, digital downloads, and streaming
services continued this trend.
Now days the VINYL RECORDS making comeback by the 1970s, the
introduction of compact cassette tapes (the only portable way to listen to music
at the time) and eight-track tape cartridges caused vinyl to take a back seat. The
introduction of CDs, digital downloads, and streaming services continued this
trend.
SUMMARY:
Everything needs to change with time. Music industry has seen a series of
innovations that have improved audio quality. In 19’s vinyl records are very
famous for its sound quality. In 1980 compact disc comes with superior quality
and surpassed the sales of vinyl records. In 2000’s digital music replaced it.
With time and innovations in music industry vinyl should be dead yet its not.
Some says this is result of nostalgia – people love to listen music from vinyl
because they are emotionally attached with it . Some audiophiles says that it
produces a warm sound that can’t be reproduced by any other format. in
addition, vinyl record is a tangible product (we can feel it, touch it and see it if
we own the physical record. That’s why it is more attractive. There is a specific
format of vinyl that encourages listening to an entire album at once, rather than
just listening to individual tracks, which can change the listening experience.
These are the reasons vinyl is making an impressive comeback. Sales growth of
vinyl has been increased 50% in the year of 2015 and 2016 as well. It is
expected to exceed 5 billion dollars in 2017. Sony, which is well known brand,
hasn’t produced a vinyl record which is biggest announcement ever. One of the
biggest challenges to making vinyl records is that most of the presses are 40+
years old. In the record making process, vinyl bits are heated to 170-degree,
specialized machine experts are needed, 150 tons of pressure to press the vinyl
into the shape. As sales is increased so dozens of new manufacturers have
sprung up in the United States. Independent record pressing, a company based
in New jersey, began producing vinyl records in 2015, using old existing
presses. They wanted to produce over a million records in a year because of its
high demand. They could run their machine nonstop,24 hrs a day and not catch
up with demand.
Now biggest question is willing the vinyl record industry remain a small niche
market? If it’s a rebirth and demand remain strong, then it is worth to invest in
new machines. If this is just a short- lived nostalgic return to an outdated media
then it’s not worthwhile, because vinyl records still counted for only 7% of
overall music industry sales in 2015. Other challenge is cost of new press. Only
half a million dollar is the cost of new press. In this case study, one example is
elaborated.
GZ media, based in Czechoslovakia, is currently the world’s largest producer of
vinyl records. Owner Zdenek pel kept his record factory going during the lean
years when vinyl sales bottom because of his emotional attachment to vinyl
records. In 2005, when sales began, he started pulling old machines out of
storage and even invested in a few new one.GZ media produces over 20 million
vinyl records and excited to continue that trend and remain a major
manufacturer in vinyl records which is still considered a niche market.

PROBLEMS IDENTIFIED IN THE GIVEN CASE STUDY:

In this given case study, we identified some problems that are given below:
1: PRODUCTION OF VINYL RECORDS: - ONE of the biggest challenges
is that the two making process of VINYL RECORDS. Most of the presses are
40+ years old. In the record-making process, VINYL bits are heated to 170
degrees, and then a specialized machine exerts 150 tons of pressure to press the
vinyl into the shape of the record.

2: FUTURE OF THIS INDUSTRY: - One of main concerns is what the future

holds for this industry. Will this just just be a passing fad? Will the vinyl record
industry remain a small niche market? Or is this the renaissance. If this is just a
short-lived nostalgic return to an outdated media, however, then the large
capital investment required to purchase new presses will never be recouped. A
niche market is a small segment of a larger market that you can define through
its unique needs, preferences, or identity. Niche market is like only a group of
people interested to buy or invest their money it.
3: INVESTING ON NEW MACHINES AND TECHNOLOGY: Investing
on new machines and Technology consider as a problem because at that time
they don’t know about the reliability of the market.
4: COST OF THE PRESS: The cost of the press that are used in production of
Records is high at that time.
VINYL
SOLUTOINS: -
1. In the record-making process, vinyl bits are heated to 170 degrees, and then a
specialized machine exerts 150 tons of pressure to press the vinyl into the shape
of the record.
2. If its a rebirth, then we should see demand continue to grow at its recent rapid
pace. and if demand remains strong, then investing in new presses may well be
worthwhile. If this is just a short-lived nostalgic return to an outdated media,
however, then the large capital investment required to purchase new presses will
never be recouped.
No, Because of when sales began to grow again in 2005, he started pulling old
machines out of storage and even invested in a few new ones. This has made
GZ Media not only the largest vinyl record producer in the world, but also one
of the only ones with new factory equipment. GZ Media produces over 20
million vinyl records a year, and Pelc is excited to continue that trend and to
remain a major manufacturer in what is currently still considered a niche
market.
3. - YES Even with the recent growth, vinyl records still accounted for only 7%
of overall music industry sales in 2015. That may be enough to get old presses
running again, but so far it hasn’t been enough to promote a lot of investment in
new machines. Sales growth has been in the double digits for the last several
years (over 50% in 2015 and again in 2016) and is expected to exceed $5 billion
in 2017. Sony, which hasn’t produced a vinyl record since 1989, recently
announced that it is back in the vinyl business.
4. The price of new press is Almost half a million dollars. At least one
manufacturer is optimistic about the future of vinyl. GZ Media, based in
Czechoslovakia, is currently the world’s largest producer of vinyl records.
President and owner Zdenek Pelc kept his record factory going during the lean
years when vinyl sales bottomed out.