Professional Business Ethics Etiquettes and Networking

Perfect Manners; The Rise Of A Polite Society !
About Perfect Manners
Afua Obeng
Certified International
Etiquette Consultant
0277110110
Perfect Manners; The Rise Of A Polite Society
Training Essentials
 Time
 Study time: 5 hours
Why are you here?
o Professionalism
oCode of Ethics
oNetworking
oPersonal Branding

Why this training?
o To appreciate Ethical behaviour and
its importance in the business world.
o To Understand corporate/business
conduct and responsibilities.

Why this training?
o To recognize and identify ethical
challenges and how to manage them.
o To review and adapt one’s own

personal framework for making
ethical decisions.

Why this training?
o To recognize the importance of
Networking as Entrepreneurs.
o To recognize the importance and

impact of Personal Branding.

Welcome To

Entrepreneurship
Who is an Entrepreneur?
o An Entrepreneur is a person who identifies
an opportunity, starts and makes it into a
plan, arranges resources, and puts the
plan into action.
o (It is ) often toward the setting up of an

enterprise in response to the
opportunities identified.
“The Rules of the
Road”

To save lives and
prevent injury,
what are some
rules of the road?
Professionalism
Professionalism is the conduct, behavior and
attitude of someone in a work or business
environment.
o A person does not have to work in a

specific profession to demonstrate the
important qualities and characteristics of
a professional.
Professionalism
o It is the competence or skill expected of

a professional.
o The practicing of an activity of

elements of professionalism make a
person successful in his/her field.

Professionalism
o Professionalism is a set of values that

affects the way you dress, speak, behave,
and make decisions in all situations
related to your work as an Entrepreneur.

Professionalism
An Entrepreneur is a person who identifies

an opportunity, starts and makes it into a
plan, arranges resources, and puts the plan
into action often toward the setting up of an
enterprise in response to the opportunities
identified.

Professionalism
How does professionalism

work in the entrepreneurial
space?

Professionalism
As an entrepreneur, do you always have to be

professional?
Yes, acting professionally at all times can seem

daunting, but the truth is that choosing
otherwise will only serve to benefit your
competitor who does.
Professionalism
Pause and Reflect
o Take stock of how you dress, communicate

(talk/write), move, and behave.
o Do all of these reflect how you want you

and your business to be perceived?

Professionalism
Why is Professionalism important to
the Entrepreneur?
o Long-term success of the business.
o Increases respect.
o Flourishes business reputation.

Professionalism
Why is Professionalism important to the
Entrepreneur?
o Minimises conflict.
o Establishes Appropriate Boundaries
o Encourages personal improvement

Professionalism
Why is Professionalism important to the
Entrepreneur?
o Promotes and maintains accountability
o Ownership

Professionalism
Are all entrepreneurs professionals?
o It is easy to call yourself an Entrepreneur

but can you call yourself a professional?
o Let us take stock.

Professionalism
What characteristics or qualities do we look
for in a professional entrepreneur?
o Professional Entrepreneurs keep their word.
o They Respect their own time.

Professionalism
o They remain calm under pressure.
o Professional Entrepreneurs own up to their

mistakes.

Professionalism
o Professional Entrepreneurs value their

reputation.
o They dress for success.

Professionalism
o Professional Entrepreneurs are experts in

their field.
o They are structured and organized.

Did You Know…?
Personal professional reputation is

crucial to success.

Did You Know…?
Becoming a professional is not a

destination; it is a way of life.

Professionalism
Traits of personal professionalism
How do we improve our own performance?
o Character.
o Attitude.
o Engagement.
Professionalism
Traits of personal professionalism
o Competency in vocational skill.
o Image.
o Continuous improvement.

Personal Professionalism
Character
It is the mental and moral qualities
distinctive to an individual.
o Integrity
o Honesty
o Forthrightness
o Responsibility
Character
o Truthfulness
o Diligence
o Mentoring
o Ethics

Attitude
A manner, disposition, feeling, position etc. with

regard to a person or thing; tendency or
orientation especially of the mind.
o Service Mentality
o Initiative
Attitude
o Determination
o Team Player
o Responsibility

Engagement
A job or period of Employment as a

Performer
o Performance
o Improvement
Engagement
o Participation
o Partnership
o Volunteering
o Feedback
Competency in vocational skill
It is the capability to apply or use a set of

related knowledge, skills and abilities
required to successfully perform ‘critical
work functions’ or tasks in a defined work
setting.

Competency in Vocational Skill
o Skill.
o Expertise.
o Training.
o Performance.
o Personal Effectiveness.
o Good Communication.
Image
The general impression that a person, an

organization or product presents to the
public.
o Etiquette
o Maturity
Image
o Discretion
o Respect
o Loyalty
o Excellence

Continuous Improvement
To empower someone to solve problems

that bugs them and gradually improve the
efficiency of their work processes.
o Culture
o Education
Continuous Improvement
o Resiliency
o Debriefing
o Management

CODE OF ETHICS
Code of Ethics
Sound business
ethics!

Code of Ethics
oEthics is a set of moral principles. It is
the set of rules or principles that an
organization or person follows.
oBusiness ethics refers to a code of

conduct that businesses are expected
to follow while doing business.
Code of Ethics
oBusiness ethics are the moral principles
that act as guidelines for the way a
business conducts itself and its
transactions.
oIt is a practice that determines what is

right, wrong, and appropriate at the
workplace.
Code of Ethics
oBusiness ethics is often guided by laws,
and keep companies and individuals
from engaging in illegal activity such as
insider trading, discrimination and
bribery.

Code of Ethics
Purpose
• The purpose of business ethics is to
ensure a consistent moral attitude
within the company, from executive-
level management to new hires. It helps
to ensure everyone is treated with
respect, fairness and honesty.
Code of Ethics
Why is business ethics important at the
workplace?
• There are tangible and intangible

benefits to maintaining ethical practices
in your business, including:

Code of Ethics
Why is business ethics important at the workplace?
o Improved profitability
o Improved employee retention.
o Stronger collaboration.
o More effective leadership.

o Increased professional value
o Improved Customer loyalty

Code of Ethics
oThere are many examples of ways you

can have an ethical work environment,
including:

Code of Ethics
Examples of business ethics in the workplace:
o Report conflict of interest.

o Take care of company property.
o Lawfulness.
o Use discretion with sensitive information.

Code of Ethics
Examples of business ethics in the workplace:
o Practice integrity.
o Keep a high attendance.
o Respect co-workers and other office
personnel.
o Follow the dress code.
Code of Ethics
Examples of business ethics in the
workplace:
oDiscuss issues with management.

oWorkplace Diversity.
oSeek further ethics training.

Code of Ethics
o Ethical Entrepreneurship is the journey of
intentionally creating a constructive
organizational culture.
o A positive culture affects an organizations

viability and success as well as the overall
society.

Code of Ethics
o Ethical Entrepreneurship explicitly sets out
to intentionally design the Organization-
Cultural fit.

Code of Ethics
What Are the Types of Business Ethics?
o Business ethics is incredibly diverse, but
many concepts can be divided into a few
basic principles.
o Every business should strive to follow these

guidelines in the pursuit of success.

Code of Ethics
o Honesty.
o Integrity.
o Promise-Keeping & Trustworthiness.
o Loyalty.

Code of Ethics
o Fairness.
o Concern for Others.
o Respect for Others.
o Law Abiding.
o Confidentiality.
Code of Ethics
Examples of Ethical Behavior in the
Workplace
oHow do these principles/ideas apply to

day-to-day business operations.
oHere are some examples of how ethical
behaviors can be practically applied.
Code of Ethics
Workplace
oPutting Customer Needs First.
oBeing Transparent.
oPrioritizing Workplace Diversity.

Code of Ethics
Workplace
o Respecting Customer Information.
o Providing Resources for Reporting Unethical

Behavior.

Code of Ethics
Examples of Unethical Behavior in the
Workplace
o Taking Sides in an Employee Argument.

o Lying.
o Misusing Company Time.
o Ignoring Conflicts of Interest.

Code of Ethics
Reasons for Observing Business Ethics
o Survival of the Business Unit.
o Growth of Business Unit.
o Earning Goodwill.
Code of Ethics
Reasons for Observing Business Ethics
oImproving the Confidence.
oMaintaining Inter-Relationships.
oSolving Social Problems.

Code of Ethics
Consequences of not being ethical
o You may lose your business, reputation, and

respect.
o The organization may lose their credibility.
o You can lose valuable time and money.

Code of Ethics
o People may bad-mouth your business.
o Customers abandoning sales with you.
o General morale and productivity may

decline.
Code of Ethics
o Customers may not hold respect for you
any more.
o Behavior can result in significant fines.
o Can lead to severe legal issues that result in

loss of time, other penalties.
Code of Ethics
o Damage to Company Credibility
A businesses may survive public knowledge

of a lack of ethics but it takes a lot of time and
money to restore its image and consumer
confidence.

Code of Ethics
Action
o Establish a culture that clearly defines
behavior that is acceptable and
unacceptable.
o Include issues of ethics in all training

programmes.

Code of Ethics
Action
o Guide employees on how to deal with
ethical dilemmas.
o Establish a culture that clearly defines

behavior that is acceptable and
unacceptable.

Code of Ethics
Action
o Prepare guidelines on how employees
should deal with all stakeholders.
o Develop code of ethics and code of

conduct.

PERSONAL VALUES
PERSONAL VALUES
Personal values are principles or standards

of behavior; one’s judgement of what is
important in life.

PERSONAL VALUES
Personal values that an entrepreneur needs:
o Honesty
o Passion
o Determination
o Confidence
PERSONAL VALUES
No one likes to do business with people that
are:
o Rude
o Arrogant
o Selfish
o Dismissive
o Egoistic

PERSONAL VALUES
o Any business venture is a reflection of
the entrepreneur's personal values, attitudes,
and beliefs.
o If you are working on having a great

personality, it is certainly going to help your
business to thrive.

PROFESSIONAL VALUES
o Professional values guide an entrepreneur
towards being a great team leader.
o It is important that employees are provided

with opportunities to grow and to have the
support to also fulfill their personal and social
responsibilities towards their families and
friends.
PROFESSIONAL VALUES
Examples of Professional values
o Accountability
o Leadership skill
o Integrity

PROFESSIONAL VALUES
Examples of Professional values
o Team work
o Personal Attitude
o Self – motivation
o Responsibility
SOCIAL VALUES
Social values
o As a successful entrepreneur you must also
adhere to social values and give back to or
shape society.
o An Entrepreneur who looks beyond business
life possess great social values. As their
business develops, it creates value for society
as a whole.
SOCIAL VALUES
Ways of creating a high social value through
your business as an entrepreneur
o Create products or services that benefit

society and provide solutions to problems that
otherwise cannot be solved.

SOCIAL VALUES
o Invest more money into corporate social

responsibility (CSR) by supporting a social
cause that one believes in.

SOCIAL VALUES
o Doing a great service to society in whatever

way possible will most certainly have ripple
effects on one’s reputation.

SOCIAL VALUES
o When the business is portrayed as responsible

by looking towards the needs of society it is
easier to get everyone’s attention, new
potential customers and a positive image and
brand. The result? Success!
VALUES
o A combination of all these three

values lead to business growth.

VALUES
o Entrepreneurship is a lot more than money-
making.
o It is also about sustainability.
o As long as you keep your personal,

professional, and social values balanced, you
will continue to grow your business.
VALUES
o The more actively you work on improving all

three aspects together, the quicker the results
will be evident.

VALUES
o Personal values support us in being great

entrepreneurs.
o Professional values guide the way towards our

business being reputable.

VALUES
o Social values lead towards the society

perceiving the business as socially acceptable.
By internalizing all three values any business

will become reputable and profitable as well.

REGULATORY ETHICS
Regulatory Ethics
Regulatory ethics is a body of law and

practical political philosophy that governs
the conduct of civil servants and the
members of regulatory agencies.

Regulatory Compliance
• In a broad sense, regulation is any attempt

by government to modify the behavior of
businesses.
• Most typically it refers to formal rules

created by government bodies under the
authority of legislation.
An Entrepreneur must adhere to the following:
o Ensure that all activities are conducted in

compliance with the laws and regulations
of the authorities under which we operate.
o Understand government regulations and

industry standards and good industry
guidelines.
o Ensure that all products are safe.
oProvide accurate and complete

information.
oAvoid omission of information or

creating a false impression.
o Seek advice from the Regulatory Body

when uncertain.
o Respect the letter and spirit of laws and

regulations.

o Avoid conflict where possible and find

creative ways to resolve conflict quickly.
o Be patient and forgiving when others make

mistakes and work to prevent mistakes
from recurring rather than assigning blame.

Regulatory Ethics
What are your government

Regulations?

Regulatory Ethics
What are the rules in

your industry?

Regulatory Ethics
Regulatory Bodies in Ghana
o Registrar General’s Department(RGD)
o Social Security and National Insurance Trust

(SSNIT)
o Bank of Ghana

Regulatory Ethics
o International Organization for Standardization
(ISO).
o Ghana Standards Authority (GSA) is the

national standards body that promotes
standardisation for the improvement of
quality of goods, services and sound
management practices in industries and
public institutions in Ghana.
Regulatory Ethics
o The Food and Drugs Authority (FDA).
o It is the National Regulatory Authority

mandated by the public Health Act, 2012 (Act
851) to regulate food, drugs, food
supplements, herbal and homeopathic
medicines, veterinary medicines, cosmetics,
medical devices, household, etc.
Regulatory Ethics
o Ghana Investment Promotion Center

(GIPC).
o Ghana Immigration Service (GIS).
o Ghana Revenue Authority(GRA).

Regulatory Ethics
o National Commission on Culture.
o Environmental Protection Agency

(EPA).
o Etc.
Regulatory Ethics
Differences between Ethics and Regulations
o Regulations are legal standards that are set

forth in governmental laws.
o Ethical standards are based on the human

principles of right and wrong.
Regulatory Ethics
Differences between Ethics and Regulations
o The differences between them are Legal

standards are based on written law.
o Ethical standards are based on human

rights and wrongs.
Regulatory Ethics
Differences between Rules and Regulations
o Rules can be described as the guidelines or
instructions of doing something correctly.
o These are the principles that govern the
conduct or behavior of a person in an
organization or country.

Regulatory Ethics
Differences between Rules and Regulations
o Regulations refer to the directives or

statute enforced by law, in a particular
country.

Code of Ethics
Food for Thought.
o Are you compromising your

values?

Code of Ethics
oYour INTEGRITY is
your passport!
Code of Ethics
Avoid situations, that

put your INTEGRITY
at risk.

Professional Interactions and
Professionalism
Business Etiquette
“Attitude is a little
thing that makes a
big difference ”
…Winston Churchill …
Manners
Business
in Public
Etiquette
Places
CONSIDERATIONS

Business Etiquette
Professional interactions
o Punctuality.
o Respect yourself and those around you.
o Dress appropriately and be well-groomed.
o Refrain from offensive language.
o Refrain from Talking loudly and shouting
across.

Business Etiquette
o No whistling.
o Be on time to meetings & gatherings.
o Respect deadlines.
o Do not gossip. Respect the privacy of
others.
o Do not share too much about your personal
issues at home.
o Stay focused.
Business Etiquette
 Do not get distracted by personal social
media and mobile phones at meetings.
 Greet people warmly and with eye
contact.
 Knock at closed doors.

NETWORKING
Networking
Networking
This is an action or process of interacting with
others to exchange information and develop
professional or social contacts.

Networking
Always remember to make a positive first
impression.

Networking
Importance of Networking
o High Visibility (Noticeable).

o Support from high profile individuals.
o Growth in Self-confidence.
o Develop long lasting relationships.
o Extra resources library.
Networking
Types of Networking
o Online/Social Media
o Professional Associations.
o Community Service Clubs
o Casual Contact.

Personal Brand and Image
Did You Know…?
People see you

before they can hear
you..!

First Impressions…
Good Hygiene Appropriate
grooming
Clear Speech
Awareness
Confidence
Professional
body
language
Friendliness

Grooming
GOOD PERSONAL HYGIENE

Did You Know…?
GOOD HYGIENE AND
APPROPRIATE GROOMING
o Attire
o Jewellery
o Hair
o Nails
o Mouth
o Body
o Shoes
Personal Brand & Image
Do you have the

personal brand that
you want as an
Entrepreneur?
What can you do to

make it better?
oBegin your journey towards
polishing yourself professionally.
oDeliberately brand yourself to win.
oManage emotions – yours and

others to achieve your objectives.
State your Brand Promise or slogan that

will contribute to the achievement of
you STANDING OUT as an Entrepreneur!

“It is better to know good
manners, whenever I need
them, rather than need
good manners and not
know them”
…A Great Mind…
Acknowledgements
- National Business Aviation Association

- Forbes
- Business Chron

For Those Mandated to participate in
the In Person Sessions
What to Expect...
1. Group work & Discussions based on this and other presentations.
2. Additional Assignment.
3. Additional Presentations.
4. Guest Speakers.
5. Group Presentations from participants.
6. Networking Opportunities.

Thank You

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Perfect Manners; The Rise Of A Polite Society !

About Perfect Manners

Perfect Manners; The Rise Of A Polite Society

Perfect Manners; The Rise Of A Polite Society

o To review and adapt one’s own

Perfect Manners; The Rise Of A Polite Society

o To recognize the importance and

Perfect Manners; The Rise Of A Polite Society

Perfect Manners; The Rise Of A Polite Society !

o (It is ) often toward the setting up of an

Perfect Manners; The Rise Of A Polite Society

o A person does not have to work in a

o It is the competence or skill expected of

o The practicing of an activity of

Perfect Manners; The Rise Of A Polite Society

o Professionalism is a set of values that

Perfect Manners; The Rise Of A Polite Society

An Entrepreneur is a person who identifies

Perfect Manners; The Rise Of A Polite Society

How does professionalism

Perfect Manners; The Rise Of A Polite Society

As an entrepreneur, do you always have to be

Yes, acting professionally at all times can seem

o Take stock of how you dress, communicate

o Do all of these reflect how you want you

Perfect Manners; The Rise Of A Polite Society

o Long-term success of the business.

o Flourishes business reputation.

o Establishes Appropriate Boundaries

o Encourages personal improvement

o Promotes and maintains accountability

Perfect Manners; The Rise Of A Polite Society

o It is easy to call yourself an Entrepreneur

o Let us take stock.

Perfect Manners; The Rise Of A Polite Society

o Professional Entrepreneurs keep their word.

o They Respect their own time.

Perfect Manners; The Rise Of A Polite Society

o They remain calm under pressure.

o Professional Entrepreneurs own up to their

Perfect Manners; The Rise Of A Polite Society

o Professional Entrepreneurs value their

o They dress for success.

Perfect Manners; The Rise Of A Polite Society

o Professional Entrepreneurs are experts in

o They are structured and organized.

Perfect Manners; The Rise Of A Polite Society

Personal professional reputation is

Perfect Manners; The Rise Of A Polite Society

Becoming a professional is not a

Perfect Manners; The Rise Of A Polite Society

o Competency in vocational skill.

Perfect Manners; The Rise Of A Polite Society

Perfect Manners; The Rise Of A Polite Society

A manner, disposition, feeling, position etc. with

Perfect Manners; The Rise Of A Polite Society

A job or period of Employment as a

It is the capability to apply or use a set of

Perfect Manners; The Rise Of A Polite Society

The general impression that a person, an

Perfect Manners; The Rise Of A Polite Society

To empower someone to solve problems

Perfect Manners; The Rise Of A Polite Society